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Included in this bundle... Storytelling Accelerates Your Message! Speaker: Marilyn Barefoot The only thing that really matters when engaging with an audience is making them feel something! Storytelling at its core is how humans communicate. In business, telling a personal story to make a point, is the most compelling way to deliver your message. Messages delivered as stories can be up to 22 times more memorable than just facts. Emotion is truly the fast lane to the brain … particularly in a virtual world!  In this high energy, hands-on workshop, guests will learn and apply storytelling skills that will teach them: How to engage and connect with the audience through well told stories. The fine art and science of story structure. When and how to use stories effectively. How to Tell the ESG Story Speaker: Gihan Hyde, Communique Environmental, Social and Governance (ESG) is gaining quick traction and capturing investor attention globally. Therefore, communicating the story to engage customers, investors and employees is vital. Storytelling around ESG initiatives will help organizations create clarity and accountability in a way that amplifies its ESG impact while satisfying or even exceeding demands for transparency. Creating Shared Understanding and Alignment Part 2: How to Tell Your Corporate Story Speakers: Zora Artis & Wayne Aspland, The Content Factory Storytelling is one of the hottest communications skills. But there’s a particular type of story that needs far more attention than it currently gets...your corporate story.   Your corporate story conveys the heartbeat or DNA of your organization: in essence who you are, where you’re going, and how you’ll get there. It’s the most important story you can tell because it needs to unite people and anchor everything they say and do.   Your corporate story needs to be incredibly simple because people need to get, buy, share and, ultimately, live it. Unfortunately, it’s also notoriously hard to craft for two reasons: The need to work with Executives, analysts, and strategists, understand their often complex thinking, add to the discussion, and demonstrate your value. The need to balance the sheer number of stakeholders, viewpoints, and vested interests involved. Creating Shared Understanding and Alignment Part 3: How to Sell Your Corporate Story Speakers: Zora Artis & Wayne Aspland So, you created a cracking corporate story and some awesome content to support it. The audience at your CEO town hall gave it a standing ovation and the survey feedback is glowing.   Now’s the time for a reality check. You haven’t achieved anything. The real work is just beginning.   It’s one thing to create an awesome corporate story. Ensuring your senior leaders, people leaders, and, ultimately, employees really buy into it is something else entirely.   That’s why the dreaded ‘cascade’ is so difficult that many have given up on it.   But it's possible to build an organization where everyone understands the big picture and, critically, how their work contributes to it. You just need to realize that you can’t just ‘communicate’, ‘launch’, or ‘release’ this story. You’ve really got to sell it and make it real for people.   Thankfully, the move to virtual ways of working makes this daunting task more achievable. Stories that Sell Speaker: Ravi Rajani, Founder, Ravi Rajani Coaching and Consulting Today, 45% of businesses fail within their first 5 years. Whether you’re trying to win new business, attract high quality partnerships or land investment for your idea, how you present your message matters to the lifeblood of your mission. In order to stand out and rise above the noise, you need to learn how to infuse storytelling into your presentations to make them memorable and impactful for your prospect's who have a million dollar problem they need to solve. By the end of your time with Ravi, you will unlock the 5 influential stories every sales presentation needs to connect and convert. Telling Your DE&I Story: The Secret Ingredient for Success Speaker: Neil Griffiths, Global Head of Diversity, Equality & Inclusion, Environmental Resources Management There is no doubt that diversity, equ(al)ity and inclusion has been a huge part of the discourse in organizations around the world like never before. Most were caught unawares by the events of 2020 and had to race to keep up with the pace of change. There is now enough water under the bridge to know what works and what is less effective. In this session, we will explore the key principles of great DE&I communication, drawing on the lessons of the past year and the organizations who got it right (and those who did not). Expectations on organizations have never been higher, so crafting the right DE&I story is essential. It's about time we focus on what makes authentic, compelling and strategic communication on diversity, equ(al)ity and inclusion. Read more

Recorded: November 2022 If you’re looking to boost your internal communications, the first step is to evaluate where you are. While most companies now recognize the value of a positive employee experience, the resources to accomplish it are still in short supply.  An internal comms maturity model helps you identify where your team is now and set the roadmap and inspiration to identify what a more advanced plan looks like—including the steps to take to get there. Join the team from Firstup as they share a model that will help you enhance your strategy and prove your value. Don’t miss this opportunity to see real-world customer examples, content suggestions, and process tips from low, medium, and high-maturity models that you can bring back to your organization. Speaker: Julie Edmonton, Firstup Read more

Included in this bundle... Leading Through Change Communication V2 Speaker: Dr. Julie M. Bjorkman Most internal communications are involved in some form of change. However, as communication professionals we need to do more than create awareness – we need to be a part of the whole process of managing transformation.  From Lip Service to Leadership: Developing Listening as a Key Communication Capability Speakers: Howard Krais, Johnson Matthey; Mike Pounsford, Couravel; Kevin Ruck, PR Academy Listening is more important than ever in the post-COVID-19 world. This webinar provides the lessons and an update on The Good Listening Practice report from the IABC Foundation’s Listening Project team as they prepare to include the IABC membership in its first global listening survey. Build Authentic Leadership Using Live Video Speakers: Jason Singh, North America Marketing Manager, Workplace; Ben Gould, Head of the Connected Executive Program, Workplace; Mark Pollard, Offsite Technical Producer, Facebook; Jesse Evans, Customer Education Manager, Workplace; Paloma Redondo, Internal Communications Lead, Facebook You are responsible for enabling lasting culture, engaging employees and ensuring communications from leadership are effective. Your C-Suite similarly need to drive company value and lead from the front during times that warrant extra care and focus. But people inside and outside the organization now expect to know the person behind the job title, and seek to understand who you are as a human more than just their boss. Creating Shared Understanding and Alignment Part 1: Why We Need Clear Leaders Speakers: Zora Artis & Wayne Aspland, The Content Factory What’s an organization? Look up the dictionary and you’ll find it’s simply an organized group of people working to achieve a common goal or purpose. And, what’s a team? Well, it’s basically the same thing. That’s easy enough. But, here’s the issue. If that’s the definition, then most businesses in the world today don’t come close to being real organizations or teams. From Communications Leader to Business Leader Speaker: Catherine Ducharme, Co-Founder, Fluency Leadership Massive disruption and pervasive uncertainty vaulted the communications role and contribution right on stage, under the brightest of lights, in 2020. Never before have communicators been so valuable to their organizations, earning new equity as connectors, trusted advisors, employee advocates and thoughtful communicators. It has handed us a once-in-a-career opportunity to leap from strategic advisor to influential business advisor. The question now is how do we sustain and maximize this opportunity?  No More Town Hall Meetings and Other Evolutions in Leadership Communications Speakers: Elizabeth Williams, Co-founder, The Academy of Business Communications; Andrew Brown, Co-founder, Academy of Business Communications Let's face it, most employee town hall meetings are pretty terrible. Even before the pandemic forced our leadership teams to find the mute button, filling a room full of people and talking at them for hours on end was really not working in most organizations. It's time we got our leaders off the hamster wheel of roadshows and all-hands meetings and started helping them build trust, engagement and purpose that sticks. Leading with Our Values AI and Internet of Behavior Speakers: Joanne B. Henry, President, PR for Good; Donna Itzoe, Senior Vice President of Communications and Marketing, Global The Internet of Behaviors (IoB) is the holy grail for communicators like us – those who care about what our audience does, not what they say they are going to do. Suddenly, all the tools to track behavior from REM sleep to eating habits, eco-buying , employee health habits and supplier relationships are in the palm of our hands. How could we NOT use this wealth of information to recruit and retain employees and to create AI driven products and services that improve our bottom line – if not the world!? The Communicator's Playbook to Support Non-Traditional Leadership Speaker: Laurence Simard, Communication advisor, PCN Physio Are you hoping your organization was a little less hierarchical? Is your organization in the process of flattening its structure? Have you joined a self organized team? If so, you may be wondering how to maximize your impact as a communication leader in this less traditional business model.  Get inspired to reinvent your role as leadership structures shift in your organization. Coaching to Develop a Leadership Mindset V2 Speaker: Mary-Ellen Hynd, MBA, CPCC Leaders with emotional intelligence and training are needed at every level of an organization. During this workshop series, you will find clarity in your personal values as well as a deepened understanding of creative competencies versus reactive tendencies.  Developing and Managing Highly Effective Teams V2 Speaker: Eileen Chadnick, ABC, PCC Developing and Managing Highly Effective Teams introduces emerging leaders to some crucial must-knows and must do’s as a new leader. It's About Time For...A Leader Like Me Speaker: Priya Bates, Co-founder, A Leader Like Me; Advita Patel, Director, CommsRebel 2020 highlighted both challenges and opportunities for diversity, equity, inclusion and belonging. Starting with protests and performative gestures, individuals and organizations started asking for performance and proof of true change personally and professionally.  A Leader Like Me, with its roots in a connection that started at the 2019 IABC World Conference in Vancouver has evolved into a business launched during pandemic supporting women of colour and amplifying diverse voices around the globe. Virtual Debate: Should CEOs Speak Out on Social Issues? According to the 2022 Edelman Trust Barometer, when considering a job, 60% of employees want their CEO to speak out on controversial issues they care about. Should CEOs use their business leadership position to take a stand by speaking out on important social issues? Read more

Included in this bundle... Virtual Media Briefings: The Press Conference is Reborn Speaker: Ginger Plumbo, Mayo Clinic Besieged with media requests regarding COVID-19, the surge, and vaccines, the Mayo Clinic media relations team began offering virtual media briefings a couple times per week starting in September. These briefings quickly became an effective and efficient way of using experts’ time and satisfying numerous media requests simultaneously. In the age of COVID-19, the press conference was reborn.  The Power of Play in Virtual Meetings Speaker: Caelan Huntress, Speaker, Author, Entrepreneur The present moment is what makes a live presentation matter. If you send a prerecorded video to someone, they can ignore you in favor of a thousand other things competing for their attention. But if you invite someone to play with you, collaboratively, right now in the present moment, you can make them forget every other distraction. Live Streaming: Communication in Real Time Across Multiple Channels Speaker: Shel Holtz, Director, Internal Communications, Webcor The hottest communication technology trend is live streaming. It is easier than ever to broadcast live simultaneously to multiple channels, including Facebook, LinkedIn, and YouTube.  While the World Wide Web introduced the ability to make on-demand content available to a vast audience, there are huge benefits to live streaming. What the History of Livestream Opera Can Teach Us About Zoom Calls (and Other Lessons About Virtual Connection) Speaker: Chris Graham, Principal, TellPeople Drawing upon the history of livestream opera (popularized by New York’s Metropolitan Opera), the history of the cubicle, and best practices from successful remote work environments, the session teaches participants how to make optimum use of virtual communication tools in the short term, and how to effectively integrate these tools into their work in the long term (after COVID subsides).  Breaking Through Zoom Fatigue to Create Engaging and Meaningful Meetings and Events Speaker: Jenifer Bice, Senior Director - Event Solutions, Walmart Do you have enough TIME? Do your audiences? Are you making your content relevant in these days of Zoom fatigue to capture that precious TIME? We’ve all made the shift to virtual over the past year +, and in this session you’ll learn from Walmart, the world’s largest company, about why it was named one of the 10 most innovative brands in events in 2020. A New and Virtual World (2020 World Conference) Welcome to the new world. From AI to digital PR to trending new media, this package helps navigate the ever-evolving digital landscape with ease. Learn from subject matter experts on adapting to AI, optimizing podcasts as a strategic communication vehicle, building virtual events, navigating top trends in tech, and leveraging video. Immersive Communication, The Third Dimension to Digital Employee Experience Speakers: Monique Zytnik, Senior Communication Advisor, Open Communication; Andreas Ringsted, Chief Digital Officer, Open Communication New technology is exciting, but are we losing sight of the human aspect of what we’re trying to achieve? Through global and regional case studies, Monique and Andreas will show you how immersive communication supports a rich employee experience for the disperse workforce.  Speaking Virtually? Remember the Triangle! Speaker: Anand Tamboli, Principal, Anand Tamboli & Co For any professional relying on communication getting the message across is the key. Yet, most people make a mistake by assuming that content is the king. Zoom fatigue is not a real thing; it's a symptom. It happens when we forget three key ingredients of any effective communication. The Art of Engagement and Connection in Our Virtual Communication Speaker: Cecilia Lui, Founder & Director, ILIA Connect In the era that is Covid-19, everyone has been pushed to the virtual space for their professional, personal and social needs.  Yet, engagement has been a top challenge reported for virtual communication throughout the pandemic.  Water Coolers and Weak Ties: Keeping Informal Networks Alive in a Virtual World Speaker: Diana Hong, Managing Director, CRA, Inc. What the research and our experiences show is that during virtual work, our networks narrow down - our strong ties get stronger and our weak ties get weaker. Even within a team, we find that our day to day fills from more meetings with those whom we closely collaborate with and little to no interaction with others we used to see in hallways, break rooms, cafeterias, near the printer or coffee machine. Create Compelling Presentations for Virtual Meetings Using PowerPoint Speaker: Richard Goring, Director, BrightCarbon Remote meetings are here to stay, as is the Zoom fatigue that many experience. The importance of compelling content is becoming ever more apparent, but trying to do that with the same tools you’ve always had can be hard, right?  Inclusive Virtual Experiences in a Post-COVID World Speaker: Anthony DeVergillo, Internal Digital Communications Associate, Amicus Therapeutics In 2020 the world was forced to transition from in-person events to fully virtual experiences. This transition started off slow with many unknowns, but over time we adapted and learned what worked best in order for engagement and participation to flourish.  Virtual Debate: Should CEOs Speak Out on Social Issues? According to the 2022 Edelman Trust Barometer, when considering a job, 60% of employees want their CEO to speak out on controversial issues they care about. Should CEOs use their business leadership position to take a stand by speaking out on important social issues? Read more

Recorded: September 2022 Roadmap: Business Leader, Strategic Advisor  Global Standard: Consistency, Context, Analysis, Strategy, Engagement Speakers: Carolyn Clark, Vice President, Employee Experience Strategy & Transformation, Simpplr & Lana Truong, Product Marketing Manager, Simpplr Against a backdrop of profound change in the workplace and the world, Simpplr Research seeks to understand how internal communicators adapt and evolve. We’ve recently concluded our annual survey on the State of Internal Communications, and would love to have you join the in-depth discussion regarding our findings. Perspectives from internal communications professionals across a wide range of industries unearthed valuable information. Leading the discussion will be notable Internal Communications expert and advocate, Carolyn Clark. Join us and learn: Hiring trends and outlook for growth Best practices from industry leaders The importance of leadership involvement Technological challenges facing internal communicators And more! Read more

Enhance your digital acumen through this 3-part webinar series. Dr. Lilian Ajayi-Ore, Ed.D, award-winning Chief Learning Officer, Data Scientist, and Digital Marketing Executive will lead this interactive workshop around the trends in the digital landscape, benchmarking and application of strategy, organizational adoption considerations, communication techniques, and measurement of a campaign. Featuring over 4 hours of content, attendees will discuss scenarios and complete exercises together and have opportunities to share insights and ask questions. Participants will earn a certificate of completion at the end of the series. This webinar series is targeted to those with 4+ years of professional experience with responsibility for digital communication strategy. NOTE: If you are unable to attend all three sessions at the times below, recordings will be made available to all registrants after the livestreams concludes.  Section I: The Digital Landscape Tuesday, 25 October, 9:30 am – 11:00 am CT The digital media landscape has evolved rapidly, and the complexities are endless with new platforms, tools, data sources, media consumption devices, etc. The responsibilities of Digital Media and Communication professionals include savvy digital communicators, media mix strategists, omnichannel specialists, audience engagement managers, and profit-driven gurus, which could result in a head-spinning circumstance. This masterclass is an opportunity to examine the digital media landscape and trends, engage in real-time audience analysis, design strategies, and identify the right media mix that will produce the outcome necessary to achieve your digital media objectives and business goals.  The learning outcomes of this masterclass are as follows:          examine the digital media landscape and trends        engage in real-time audience analysis        identify effective digital communication strategies        learn from industry best practices         identify the right media mix for your business and audience Section II: Digital Communication Strategies  Tuesday, 8 November, 9:30 am – 11:00 am CT Research suggests that consumers are making value-based decisions and have a robust plan regarding the brands they choose to support – remaining authentic and communicating your brand values is one way a brand can influence consumer behavior. In a technology-enabled and digitally savvy world, a strategic digital communication plan is vital if a brand dares to stand out from the noise in a competitive landscape. This masterclass is an opportunity to examine existing digital communications strategies, identify the pitfalls, create a relational plan to connect with your audience, and assess your brand values to build a lifelong relationship with your audience. The learning outcomes of this masterclass are as follows:  examine effective digital communication strategies  identify pitfalls in an ineffective digital communications campaign assess real-time digital communications campaigns conduct an audience communication analysis   identify the right digital media channel to reach your audience   Section III: Organizational Adoption and Measurement Wednesday, 16 November, 9:30 am – 11:00 am CT  We know that successful digital transformation requires adoption across your organization, which is why we have added a third session on Digital Media Adoption and Measurement to ensure the success of your new digital communication strategy. Upon completing sessions one and two of the Digital Acumen Masterclass series. This third session on adoption and measurement serves as a launch point for all the digital communication strategies you intend to create at your respective business place. Adoption is a critical stage because it is an opportunity to access ahead of your new campaign release the various pathways to ensure the success of your new digital communication strategy. With the measurement, the strength of campaign performance is solely dependent on the ability to measure success, identify key performance indicators, and track. In the second half of this session, you will learn how to assess the performance of an existing campaign, how to create a dashboard and data visualization to measure campaign performance, how to develop structure campaign tracking, and how to perform audience analysis to growth existing relationship or to expand the target audience.  The learning outcomes of this masterclass are as follows:  •    create a digital channel plan for your organization •    maximize omnichannel approach to maximize investment  •    managing internal and external programmatic teams  •    examining audience and performance analysis: past, present, and future •    building digital analytics models to measure campaign performance About the Presenter: Dr. Lilian Ajayi-Ore, Ed.D Founder and Executive Director | Professor at Columbia University, NYU and TEDx Speaker, Global Connections for Women Foundation - GC4W https://www.linkedin.com/in/lilianore/ Dr. Lilian Ajayi-Ore, Ed.D., is an award-winning Chief Learning Officer, Data Scientist, and Digital Marketing Executive with over 17 years of relevant industry experience working with Fortune 100 and Fortune 500 companies. She has +10 years of experience in learning and talent development. Founder of an award-winning 501c3 non-profit organization, Global Connections for Women Foundation. Member of Marshall Goldsmith’s Top 100 Executive Coaches. An executive coach, international keynote speaker, and an economic empowerment advocate for women who have spoken in over 50 cities worldwide and invited as a keynote speaker by the United Nations, UN Women, UNDP, UNFPA, the World Bank, Toronto World Leaders Conference, TEDx American University of Paris, Harvard Business Publishing, Social Media Week, to name a few. Dr. Ajayi-Ore is a Research Scholar and University Faculty at Columbia University and NYU SPS. She holds a Master’s in Education and a Doctorate Degree in Education with Double Distinctions from the University of Pennsylvania, Graduate School of Education.  Read more