Storytelling Bundle

Included in this bundle...

Storytelling Accelerates Your Message!
Speaker: Marilyn Barefoot

The only thing that really matters when engaging with an audience is making them feel something!
Storytelling at its core is how humans communicate.
In business, telling a personal story to make a point, is the most compelling way to deliver your message.
Messages delivered as stories can be up to 22 times more memorable than just facts. Emotion is truly the fast lane to the brain … particularly in a virtual world! 

In this high energy, hands-on workshop, guests will learn and apply storytelling skills that will teach them:

• How to engage and connect with the audience through well told stories.
• The fine art and science of story structure.
• When and how to use stories effectively.

How to Tell the ESG Story
Speaker: Gihan Hyde, Communique

Environmental, Social and Governance (ESG) is gaining quick traction and capturing investor attention globally. Therefore, communicating the story to engage customers, investors and employees is vital. Storytelling around ESG initiatives will help organizations create clarity and accountability in a way that amplifies its ESG impact while satisfying or even exceeding demands for transparency.

Creating Shared Understanding and Alignment Part 2: How to Tell Your Corporate Story
Speakers: Zora Artis & Wayne Aspland, The Content Factory

Storytelling is one of the hottest communications skills. But there’s a particular type of story that needs far more attention than it currently gets...your corporate story.
 
Your corporate story conveys the heartbeat or DNA of your organization: in essence who you are, where you’re going, and how you’ll get there. It’s the most important story you can tell because it needs to unite people and anchor everything they say and do.
 
Your corporate story needs to be incredibly simple because people need to get, buy, share and, ultimately, live it. Unfortunately, it’s also notoriously hard to craft for two reasons:

• The need to work with Executives, analysts, and strategists, understand their often complex thinking, add to the discussion, and demonstrate your value.
• The need to balance the sheer number of stakeholders, viewpoints, and vested interests involved.

Creating Shared Understanding and Alignment Part 3: How to Sell Your Corporate Story
Speakers: Zora Artis & Wayne Aspland

So, you created a cracking corporate story and some awesome content to support it. The audience at your CEO town hall gave it a standing ovation and the survey feedback is glowing.
 
Now’s the time for a reality check. You haven’t achieved anything. The real work is just beginning.
 
It’s one thing to create an awesome corporate story. Ensuring your senior leaders, people leaders, and, ultimately, employees really buy into it is something else entirely.
 
That’s why the dreaded ‘cascade’ is so difficult that many have given up on it.
 
But it's possible to build an organization where everyone understands the big picture and, critically, how their work contributes to it. You just need to realize that you can’t just ‘communicate’, ‘launch’, or ‘release’ this story. You’ve really got to sell it and make it real for people.
 
Thankfully, the move to virtual ways of working makes this daunting task more achievable.

Stories that Sell
Speaker: Ravi Rajani, Founder, Ravi Rajani Coaching and Consulting

Today, 45% of businesses fail within their first 5 years. Whether you’re trying to win new business, attract high quality partnerships or land investment for your idea, how you present your message matters to the lifeblood of your mission. In order to stand out and rise above the noise, you need to learn how to infuse storytelling into your presentations to make them memorable and impactful for your prospect's who have a million dollar problem they need to solve. By the end of your time with Ravi, you will unlock the 5 influential stories every sales presentation needs to connect and convert.

Telling Your DE&I Story: The Secret Ingredient for Success
Speaker: Neil Griffiths, Global Head of Diversity, Equality & Inclusion, Environmental Resources Management

There is no doubt that diversity, equ(al)ity and inclusion has been a huge part of the discourse in organizations around the world like never before. Most were caught unawares by the events of 2020 and had to race to keep up with the pace of change. There is now enough water under the bridge to know what works and what is less effective. In this session, we will explore the key principles of great DE&I communication, drawing on the lessons of the past year and the organizations who got it right (and those who did not). Expectations on organizations have never been higher, so crafting the right DE&I story is essential. It's about time we focus on what makes authentic, compelling and strategic communication on diversity, equ(al)ity and inclusion.