Get online professional development from IABC On Demand

When change efforts fail, it’s often not the strategy that’s broken – it’s how (and when) we talk about it. In this session, hosted by Appspace, we’ll dig into why communication can make or break change management, and the role internal communicators play. We’ll look at common pitfalls: misalignment between leadership and employees, too many siloed channels, and messages that feel more reactive than intentional. You’ll walk away with a practical approach to change that starts with clarity and helps people move forward together. What you'll learn: Why change fails without early, intentional communication – and how to fix it How to align leadership messaging and build trust through consistency Ways to cut through noise without overwhelming people What it means to lead change – not just support it – from a comms seat   Webinar is hosted by Appspace:   Speakers Sarah Harper, Manager, Professional Services, Appspace Sarah Harper, a former educator and now creative content strategist, lives in Dallas, Texas. She prides herself on helping customers get the most out of the Appspace platform with beautiful, easy-to-use, and effective communications and content. Sarah especially enjoys building long-term relationships with Appspace customers, helping them to refine and reach their workplace communications goals. In her free time, you can find Sarah making art, dreaming up her next trip, and taking long walks with her dog Penny. Evan Helmlinger, Senior Manager for Knowledge Management, Appspace Evan Helmlinger is the Senior Manager for Knowledge Management at Appspace. In his role enabling users and teams to reach their goals, Evan consults with organizations – from local enterprises to international corporations – to develop content strategies, drive adoption and engagement, and connect diverse, global workforces. With 10 years of experience in content development and workplace services, Evan partners closely with internal communications leaders and stakeholders to deliver sustainable, scalable methods for educating and engaging employees across any location or function. Read more

Presented by: Anne Wickham, Managing Director, Boxing Clever This engaging and practical Masterclass will empower communication professionals to elevate their influence and impact through the science of persuasion. Across three dynamic sessions, participants will explore how to cut through the noise of today’s complex information landscape, apply behavioural insights to better understand and reach their audiences, and use proven tools to confidently influence stakeholders and decision-makers. The program blends critical thinking, behavioural science, and modern engagement strategies to help participants navigate an era of information overload, polarisation, and AI-generated content. Participants will leave with a toolkit of practical techniques to identify bias, reframe issues for support, select the right channels, and confidently pitch ideas that stick. Ideal for professionals seeking to strengthen their strategic communication skills, this Masterclass will equip you to ask better questions, make smarter decisions, and drive meaningful change—whether you're engaging the public, stakeholders, or internal leaders. Read more

Join three seasoned internal communications professionals as they share battle-tested strategies, real challenges, and proven solutions from the front lines of employee engagement. Drawing from their collective experience leading communications at major organizations, this panel will provide practical takeaways you can implement immediately to inform, involve, and inspire your workforce. Moderated by Jason Anthoine, a globally recognized expert in employee experience and culture change, this session will focus on what actually works in internal communications. Three Session Takeaways: Real-world strategies for improving employee engagement and communication effectiveness. Practical approaches to measuring and demonstrating the impact of internal communications. Actionable insights for building stronger connections between leadership and employees.   Speakers Christina Moylan Director, Corporate Communications, Events & Philanthropy at Newell Brands Christina Moylan is a communications leader based in Atlanta, currently serving as Director of Corporate Communications (Corporate Events and Philanthropy) at Newell Brands. With a keen strategic mindset and a passion for storytelling and employee engagement, she blends content creation, executive communications, event strategy, and community impact to shape meaningful corporate narratives. With nearly 20 years of experience across journalism, marketing, creative services, and communications—spanning retail to CPG, public to private—Christina is also passionate about mentoring teams and emerging professionals. Molly Martin Associate Manager, Corporate Communications at Newell Brands Molly Martin currently serves as the Associate Manager, Corporate Communications at Newell Brands, where she leads internal initiatives and is the primary administrator for their internal employee communications platform. With a background in journalism and a career spanning both nonprofit and corporate sectors, her work focuses on employee engagement, frontline communications, internal communications campaigns, and content strategy, helping to build a strong, connected workplace culture.    Read more

In a fast-changing world, effective communication can make or break your change initiatives. This three-part interactive online series is designed for experienced communication professionals ready to elevate their change communication game from awkward to awesome. Through a blend of behavioural science, strategic frameworks, and real-world scenarios, you’ll gain the tools to communicate change with clarity, confidence, and impact. Participants will explore the psychology of change, uncover the role of personality in communication, and gain advanced techniques for crafting messages that cut through the noise. The sessions are structured around two practical frameworks—EPIC and SKILLS—that will help you build trust, tailor messages for diverse audiences, and turn complex ideas into clear, actionable content. Learning Outcomes: Discover how communication forms a critical part of change management, and why it’s so important to get it right Hear about different communication personality types, and how to apply that to your own communication Explore how people respond to change, and what that means for developing change communication strategies Understand how our brains work, and how to use that to enhance your change communication practices Read more

Couldn’t attend IABC World Conference or missed a must-see session? We’ve got you covered. Our new Session Takeaways are speaker-created summaries packed with key points, standout ideas, and actionable takeaways from each breakout session. Whether you were there and want a refresher—or couldn’t make it this year—these documents help you tap into the insights and strategies shared at the event. Read more

Every message you craft—whether in digital ads, social media, or other external communications—is an opportunity to influence decisions and drive action, sales, and exposure. But what makes messaging truly persuasive? This webinar breaks down the psychology of influence and behavioral science to help you create more compelling, effective communications. Walk away with actionable strategies to refine your messaging, increase engagement, and drive results—skills you can apply immediately to elevate your organization’s external presence. Learning Outcomes: Understand the psychology of influence and persuasion and how to use these in external communications Explore the 3 Basic Human Truths of change and decision making Apply key psychological principles in your communications role Read more