Get online professional development from IABC On Demand

Effective communication isn’t about completing the brochure, video or website — it’s about what the communication needs to accomplish and how successful it is at doing just that — it’s the WHY are you doing the communication in the first place.  Join award-winning communication consultant Gabrielle (Gabi) Loring, FCSCE as she explores how to disrupt how you think about metrics to reframe measurement as a powerful leadership tool — one that reveals what’s working or not working and how communication can influence real outcomes.  The session will explore:  - How to set goals worth measuring and tie them to business value - Why many current measurement practices fall short and how to move beyond vanity metrics  - Meaningful measurement through award-winning, real-world case studies - The essential role of having a measurement plan in shaping strategy  - Using measurement to talk about the impact of your communication strategy to management and your manager, customer or client  During the session, participants will have an opportunity to apply what they learned to their own work.  Who should attend? Designed for generalists/specialists, this session is for anyone who wants to move beyond generic key performance indicators (KPIs) to unlock deeper insights, build influence and shape smarter strategies. Read more

Effective communication isn’t about completing the brochure, video or website — it’s about what the communication needs to accomplish and how successful it is at doing just that — it’s the WHY are you doing the communication in the first place.  Join award-winning communication consultant Gabrielle (Gabi) Loring, FCSCE as she explores how to disrupt how you think about metrics to reframe measurement as a powerful leadership tool — one that reveals what’s working or not working and how communication can influence real outcomes.  The session will explore:  - How to set goals worth measuring and tie them to business value - Why many current measurement practices fall short and how to move beyond vanity metrics  - Meaningful measurement through award-winning, real-world case studies - The essential role of having a measurement plan in shaping strategy  - Using measurement to talk about the impact of your communication strategy to management and your manager, customer or client  During the session, participants will have an opportunity to apply what they learned to their own work.  Who should attend? Designed for generalists/specialists, this session is for anyone who wants to move beyond generic key performance indicators (KPIs) to unlock deeper insights, build influence and shape smarter strategies. Read more

Transformation programs promise the world but often fall short of delivering their glittering promises. Dr Alicia Aitken knows this and that the path from strategy to outcomes is not smooth. She has spent her 30-year career in Fortune 500 companies, such as ANZ and Telstra, ensuring that change projects actually achieve their objectives. In this next session of the IABC Change Management Special Interest Group, Alicia will divulge what she’s learned about how to deliver a successful program, plus: 1. Outline some of the current issues she’s seeing in transformation projects and how these issues have changed from 10 years ago. 2. The skills and capabilities she looks for to help her deliver big change 3. What shifts she has seen in the role of communication Read more

In a world where communication budgets are shrinking and impact expectations are rising, the development sector can no longer afford to see communication as “soft power.” This session will explore how ROI-based communication—a framework rooted in measurable outcomes, behavioral insights, and data-driven storytelling—can transform the way we approach visibility and advocacy in public health programs.  Drawing on real-world experiences from projects implemented across the globe with global health partners, governments and donors, I will share how strategic communication plans have directly influenced funding outcomes, partner engagement, and community trust. Participants will learn innovative and cost-effective ways to measure the impact of communication—from digital analytics to qualitative behavior tracking—and how to integrate these insights into program design from day one.  This interactive session is designed for communication professionals working in the public, private, and nonprofit sectors who want to move from awareness-based to impact-driven communication. Expect practical tools, relatable case studies, and frameworks you can apply immediately to prove that good communication doesn’t just tell stories—it drives results. Read more

Couldn’t attend IABC World Conference or missed a must-see session? We’ve got you covered. Our Session Takeaways are speaker-created summaries packed with key points, standout ideas, and actionable takeaways from each breakout session. Whether you were there and want a refresher—or couldn’t make it this year—these documents help you tap into the insights and strategies shared at the event. Read more

Community Roundtable - World Conference 2026, Insights and Takeaways 25 June 2026 | 12:00 PM ET Let’s get together (virtually) and talk about the key insights and valuable connections from IABC's World Conference 2026 in Toronto (June 14-16, 2026). Whether you attended the conference or not, this roundtable offers a unique opportunity to: Hear first-hand accounts of the most impactful sessions and emerging communication trends. Discuss practical takeaways specifically relevant to consultants' businesses. Learn about important developments from the Annual General Meeting (AGM). Explore potential collaboration opportunities that emerged during the conference. Our community roundtables create a safe and confidential space for consultants to exchange ideas, ask questions, and build meaningful professional relationships. Come prepared to share your conference experience or bring your questions for those who attended. FREE for IABC members. Register via your member portal. About IABC's Consultants SIG The IABC Consultants shared interest group provides a space for communication consultants to develop business connections, exchange ideas with their peers, and advance their careers through collaborative learning. We serve as a trusted resource where members can find real-time support, thoughtful conversations and valuable partnerships that enhance the services they deliver to clients. Read more