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World Conference 2023 Spotlight Session Duo, a sassy and fiercely loyal owl, has landed countless viral TikToks by riffing off of trending audio clips. Whether it’s fan-girling over Dua Lipa or getting in trouble with Legal, Duo has stolen the hearts of gen-Z and #brandtok. Hear from the brains behind language-learning platform Duolingo’s TikTok account, Zaria Parvez about the entertainment-first account. We'll take a peek into how Duolingo implemented a test-and-learn approach, empowered Gen-Z talent to take the reigns, and flipped the script on traditional marketing. Read more

World Conference 2023 Spotlight Session You can have the best business strategy, product or mission in the world, but without effective communication, it means nothing. Communication is a strategic weapon that can align employees, engage shareholders and influence consumers. Explore the deep impact communicators have and how we can make our seat at the table count in this spotlight panel session moderated by Eleanor Hawkins. Read more

Ann Wylie, Wylie Communications Inc. People who use ChatGPT to write messages get the job done 59% faster than those who don’t, according to a study by MIT researchers Shakked Noy and Whitney Zhang. (And some of these folks had never used ChatGPT before, so that includes learning-curve time.) Plus, those who used AI in writing produced better messages. Writers sco­red 4.5 on a 1 to 7 quality scale with ChatGPT, 3.8 without it. So how do you get an 18% boost in quality in less than half the time with AI? In this session, you will learn how to: Three Session Takeaways: Research articles and blog posts with ChatGPT Craft creative story elements with ChatGPT Boost readability with ChatGPT Read more

  AI is everywhere, but what's the best way it can help streamline your work? Internal Communication leaders must embrace the transformative potential of AI and elevate your internal communications and intranet to new heights. In this webinar, attendees will have the opportunity to delve into the following topics: The top three trends for incorporating different types of AI into your intranet. Techniques for harnessing the power of AI to enhance employee engagement and productivity within the context of modern "anywhere-work" models. The ethical considerations involved with integrating AI into your platforms and programs. Join us to hear the latest data and trends related to AI's impact on intranets and digital workplaces. Our experts will showcase real-world use cases of AI's capabilities to provide personalized recommendations, drive employee engagement, address recurring queries, and deliver targeted content to specific audiences. Three Session Takeaways: The top three trends for incorporating the different types of AI into your intranet. Techniques for harnessing the power of AI to enhance employee engagement and productivity within the context of modern "anywhere-work" models. The ethical considerations involved in integrating AI into your platforms and programs. Read more

Presented by: Dr. Alex Sévigny, APR Artificial Intelligence is a massive opportunity for public relations practitioners. In fact, one could say that social and digital media to date have been a warm-up to the upcoming Age of AI, and its related technologies of augmented and virtual reality. Join Dr. Sévigny on an interactive journey where he demystifies artificial intelligence and demonstrates how AI is a generational opportunity for public relations. His interactive and engaging sessions are driven by his passion for the subject and his firm belief that public relations has a powerful role to serve clients and protect the public interest. His exciting sessions are full of relatable examples and anecdotes, using theory to inform strategy and the use of tactics.  SESSION 1: What is AI and how is it changing the practice of professional communication? Everyone has now heard that ChatGPT  and other Generative AI will change the practice of professional communication. However, most practitioners don’t know exactly what artificial intelligence is. In this session, we will examine where GenerativeAI came from, what it is, and how it fits into the bigger picture of artificial intelligence, data science  and analytics. We will cover why you should consider GenerativeAI and other forms of AI as an asset and not a threat. The session will be complimented by a set of resources that practitioners can explore.  This interactive session will be driven by examples and real-world cases. SESSION 2: Succeeding in PR using AI by mobilizing the data you have (and don’t know you do) Every professional communicator is already generating a lot of data, most times they aren’t using those data effectively. In this session, we will demystify data science for communications management, unpacking key ideas in practical way that you can put to work for you and your clients. We will discuss the different types of data you are already generating and how you can be on top of organizing your data so that it is ready for AI. As well, we will talk about the different types of data that organizations are using to train their GenerativeAI. SESSION 3: Using Generative AI in your Strategy, Tactics, and Campaign Evaluation We are all thinking about what AI may do to us or our practice. Are you thinking about how you can put AI to work for you? In this session, we will discuss how traditional public relations and communications management strategy needs to be altered to take advantage of AI. We will examine how traditional models such as the Excellence Theory can be adapted to an AI-driven age to achieve business objectives. The session will finish with a discussion of how AI can help you automate evaluation of your campaigns and workflow.   Read more

Internal communicators are battling to keep their seat at the table in a post-Covid world. Proving the strategic value of our work has never been more important. Join industry expert Carolyn Clark, VP, Employee Experience Strategy at Simpplr, for a fun and insightful webinar on three essential strategies to ensure comms teams are noticed and funded. You’ll learn insights to: Forward business goals and performance by aligning your communication strategy directly with business objectives Shepherd employees through change with a strategy that navigates transitions with precision and empowers your workforce Create the ultimate EX trifecta by fostering partnership with HR and IT for more impact Three Session Takeaways: Learn how to strategically align your communications strategy with business objectives Acquire valuable insights on crafting a communication strategy that navigates employees through times of change and transition Discover how to create a strong partnership with HR and IT teams to create a strong employee experience trifecta Read more