Get online professional development from IABC On Demand

Speaker: Anand Tamboli, Principal, Anand Tamboli & Co For any professional relying on communication getting the message across is the key. Yet, most people make a mistake by assuming that content is the king. Zoom fatigue is not a real thing; it's a symptom. It happens when we forget three key ingredients of any effective communication. It's about time we started paying attention to all three. The first ingredient is, of course, content. The other two? Come and join Anand as he unravels the other two. While uttering circa 3000 words during the session, he will deliver a message worth 6000 words in a virtual session. Once you get the message, you will always remember the triangle while speaking, virtually or otherwise. And it is not a hard thing to do. We have to be considerate about this important trio and then act on it.  Wondering how? See it to believe it! Read more

Speaker: Laura McHale, Leadership Psychologist, Conduit Consultants Limited It's about time that we upped our game, transforming the practice and delivery of corporate communications using neuroscience. Join business psychologist, Dr. Laura McHale, in this sampler seminar based on her forthcoming book Neuroscience for Organizational Communication (to be published by Palgrave Macmillan in late 2021). We'll explore how powerful insights from neuroscience can help take corporate communications to the next level, position communications departments as powerful agents of cultural change, and unlock energy in modern organizations.  Upon completion, participants will be able to: Learn the basics of the neurobiology of communication Understand why many management practices (and MBA programs) get organizational communication wrong   Read more

View 10 of the most popular sessions from the 2020 Virtual World Conference and 1 of the impactful keynote presentations. (Package contains duplicative sessions from Conference Highlights) Session Inclusions: Employee Communications 3.0: How to be relevant five years from now PR Tech For Small Teams - From Apps to Artificial Intelligence Business Storytelling to SHIFT people to action. Network Communication and Leadership Workshop with Live Network Mapping End-user privacy is the Future: #AreYouReady? Navigating Next: How to Get Clear (So You Can Get Going) Communicating in a Global World What Ambitious Communicators can learn from Winston Churchill's False Teeth! No More Boxes - It is time to Change the Conversation All In The Mind – How Understanding Human Psychology Will Improve Your Internal Comms Keynote:  Trends Accelerated by COVID-19, Max Luthy Sessions appear in the order listed above but learners are encouraged to view sessions in their preferred sequence.    Read more

Speaker: Kristy Christie As the technology landscape changes and everything from departments to press conferences have gone online, PR & communication practitioners are looking for more immersive and enriching ways to enhance the impact of their messages. This session will share tools, apps, insights and trends that are influencing the field and cover how to bring personalised & bespoke experiences to our audiences - whether they be employees or clients.   Kristy will introduce a variety of innovative tools that can help you engage audiences in a time when being "zoomed out" is a very real problem. Learn: What apps, tools & trends are accelerating the transition into a dynamic digital experience About technological innovation that can increase engagement and productivity How these help us communicate better with diverse and distributed audiences   I'll demonstrate some of these so you can takeaway the practical know how, for use in your organisations. Read more

Speaker: Drew Munn, Future Impact Advisor, Gallagher Millions of dollars are invested each year by e-commerce firms into making it easier for people to get to what they need: from the age-old practice of SEO to cutting-edge trends like integrating their functionality into messaging apps. With this high-impact, low-effort experience becoming the de facto standard for how we interact with our customers, why don't we put the same effort into engaging our employees? By shifting the way we think about our channels and messages, there’s nothing stopping us from harnessing the power of the customer experience market to super-charge the experience we offer employees. Complex intranets and boring corporate mailshots have had their day, but new tools need new strategies if we're going to make the most of them. It's time to review our digital communication landscape: to make sure we're making the most of what's available today, and that we're ready for whatever's around the corner. Read more

The Art of Project Management for the Internal Communicator Project management skills are increasingly in demand as business becomes more challenging and complex. And nothing is more key to the success of a project than effective communication. Project management is noted as a top-five competency considered most important for a successful Internal Communication (IC) practitioner.  Every project goes through specific phases of development in its project life cycle. Project management allows you to break the project down into separate phases, and the project manager must guide the project through these phases, watching for roadblocks and adapting when necessary. This course details those phases and what a project manager can expect to accomplish in each. As you progress through this two-hour course, you will be asked to apply what you have learned to a case study, develop a project status report, and test your recall of the material presented. In the course materials, you will receive tailored templates, checklists, and advice specific to internal communication. For some who have experience in project management, this course may serve as a refresher and provide you with new approaches to project management. For those new to project management – as well as leading a project – you’ll learn valuable tips and tools to apply to your everyday work projects.  For others, it will provide you with the essentials of basic project management skills so you can demonstrate your value to your organization.   Instructor: Rhonda Rathje, APR Rhonda Rathje, APR, is a seasoned veteran with over 35 years of communication experience in the telecommunications, airline, retail and automotive industries. She is a passionate communicator and storyteller who helps companies discover compelling and original ways to speak about themselves and their work. Rhonda’s expertise is in strategic planning and leadership development initiatives, as well as developing internal/external communications/engagement programs and building marketing and social media plans for various companies and clients. She is known for moving forward and making things happen. She’s a master at project management. If you want something done, ask her. And, when it comes to dotting I’s and crossing T’s, she is the master of details. Rhonda’s legacy is to leave things better than when she found them.  Rhonda holds a bachelor’s degree in Journalism from Iowa State University, Ames, and a master’s degree in Interdisciplinary Studies from the University of Texas at Dallas, Richardson. Read more