Get online professional development from IABC On Demand

View 10 of the most popular sessions from the 2020 Virtual World Conference and 1 of the impactful keynote presentations. (Package contains duplicative sessions from Conference Highlights) Session Inclusions: Employee Communications 3.0: How to be relevant five years from now PR Tech For Small Teams - From Apps to Artificial Intelligence Business Storytelling to SHIFT people to action. Network Communication and Leadership Workshop with Live Network Mapping End-user privacy is the Future: #AreYouReady? Navigating Next: How to Get Clear (So You Can Get Going) Communicating in a Global World What Ambitious Communicators can learn from Winston Churchill's False Teeth! No More Boxes - It is time to Change the Conversation All In The Mind – How Understanding Human Psychology Will Improve Your Internal Comms Keynote:  Trends Accelerated by COVID-19, Max Luthy Sessions appear in the order listed above but learners are encouraged to view sessions in their preferred sequence.    Read more

Speaker: Kristy Christie As the technology landscape changes and everything from departments to press conferences have gone online, PR & communication practitioners are looking for more immersive and enriching ways to enhance the impact of their messages. This session will share tools, apps, insights and trends that are influencing the field and cover how to bring personalised & bespoke experiences to our audiences - whether they be employees or clients.   Kristy will introduce a variety of innovative tools that can help you engage audiences in a time when being "zoomed out" is a very real problem. Learn: What apps, tools & trends are accelerating the transition into a dynamic digital experience About technological innovation that can increase engagement and productivity How these help us communicate better with diverse and distributed audiences   I'll demonstrate some of these so you can takeaway the practical know how, for use in your organisations. Read more

Speaker: Drew Munn, Future Impact Advisor, Gallagher Millions of dollars are invested each year by e-commerce firms into making it easier for people to get to what they need: from the age-old practice of SEO to cutting-edge trends like integrating their functionality into messaging apps. With this high-impact, low-effort experience becoming the de facto standard for how we interact with our customers, why don't we put the same effort into engaging our employees? By shifting the way we think about our channels and messages, there’s nothing stopping us from harnessing the power of the customer experience market to super-charge the experience we offer employees. Complex intranets and boring corporate mailshots have had their day, but new tools need new strategies if we're going to make the most of them. It's time to review our digital communication landscape: to make sure we're making the most of what's available today, and that we're ready for whatever's around the corner. Read more

The Art of Project Management for the Internal Communicator Project management skills are increasingly in demand as business becomes more challenging and complex. And nothing is more key to the success of a project than effective communication. Project management is noted as a top-five competency considered most important for a successful Internal Communication (IC) practitioner.  Every project goes through specific phases of development in its project life cycle. Project management allows you to break the project down into separate phases, and the project manager must guide the project through these phases, watching for roadblocks and adapting when necessary. This course details those phases and what a project manager can expect to accomplish in each. As you progress through this two-hour course, you will be asked to apply what you have learned to a case study, develop a project status report, and test your recall of the material presented. In the course materials, you will receive tailored templates, checklists, and advice specific to internal communication. For some who have experience in project management, this course may serve as a refresher and provide you with new approaches to project management. For those new to project management – as well as leading a project – you’ll learn valuable tips and tools to apply to your everyday work projects.  For others, it will provide you with the essentials of basic project management skills so you can demonstrate your value to your organization.   Instructor: Rhonda Rathje, APR Rhonda Rathje, APR, is a seasoned veteran with over 35 years of communication experience in the telecommunications, airline, retail and automotive industries. She is a passionate communicator and storyteller who helps companies discover compelling and original ways to speak about themselves and their work. Rhonda’s expertise is in strategic planning and leadership development initiatives, as well as developing internal/external communications/engagement programs and building marketing and social media plans for various companies and clients. She is known for moving forward and making things happen. She’s a master at project management. If you want something done, ask her. And, when it comes to dotting I’s and crossing T’s, she is the master of details. Rhonda’s legacy is to leave things better than when she found them.  Rhonda holds a bachelor’s degree in Journalism from Iowa State University, Ames, and a master’s degree in Interdisciplinary Studies from the University of Texas at Dallas, Richardson. Read more

Enhancing Organizational Reputation A strong and lasting reputation is an organization’s most important attribute. With the 24/7 newsroom and pervasive social media, good reputations built over decades can be destroyed in seconds with the simple click of a mouse. Reputation management is a core business function that influences strategic decisions about the direction of a business and how it should be communicating with stakeholders.  Enhancing Organizational Reputation will help emerging leaders in communications to prepare for their role in assisting corporations in managing how stakeholders perceive them. Using case studies, this one-hour course will introduce you to key components of issues management, stakeholder relations, and prioritization, as well as ways to pre-empt and prepare for crises wherever possible. Instructor: Audrey Wubbenhorst, MA, MBA, ICD.D Audrey Wubbenhorst is a professor and board director.  She currently teaches public relations and corporate communications at Humber College, where she has received several research grants to research and write case studies on the impact of social media on business.  Prior to joining Humber, Audrey spent over a dozen years at BMO Bank of Montreal.  She worked in a wide variety of roles, including communications, marketing, human resources, and commercial banking.  She has served on several boards, including the National Diabetes Trust (NDT), Central LHIN, Build Toronto, Toronto Community Housing Corporation, and Ernestine’s Women’s Shelter.  Audrey has an MA in Communications as well as an MBA.  She graduated with a BA (Hons) from McGill University and has a certificate in Corporate Social Responsibility from St. Michael’s College (University of Toronto).  She has also completed her ICD.D. designation with the Rotman School of Management.  Read more

Crisis Planning: Manage and Enhance Organizational Reputation Your product is recalled.  An accident happens on site.  An employee commits a crime. All of these scenarios create a crisis situation, requiring a focused, clear and consistent response.  When a business crisis occurs, how do you deal with two simultaneous issues: the crisis itself and the public’s perception of the crisis?  This course prepares you to communicate your message during a crisis to the media and to your key targeted audiences. Instructor: Jay Sullivan  Jay Sullivan is the Managing Partner at Exec|Comm, and leads the firm’s Law Firm Group. He is an award-winning author and columnist, as well as an Adjunct Professor at Georgetown Law Center and Fordham University School of Law. His book, Simply Said: Communicating Better at Work and Beyond, was released by John Wiley & Sons in 2016, and has since been translated into Chinese, Korean, and Russian. As a contributing writer for Forbes.com, Jay brings relevant and timely advice on enhancing one’s communication skills to the business community. Jay joined Exec|Comm after nine years as a practicing attorney. He received his J.D. from Fordham University in 1989. That year, Jay was named among the first class of Skadden Fellows by the Skadden Foundation. For two years he acted as in-house legal counsel at Covenant House, a crisis shelter for runaway and homeless teenagers. He then practiced corporate law for seven years on behalf of Lloyds of London. After graduating from Boston College in 1984, Jay spent two years in the Jesuit International Volunteer Corps teaching English. His book about that experience, Raising Gentle Men: Lives at the Orphanage Edge, was named the 2014 Best Book by a Small Publisher by the Catholic Press Association. Jay sits on the Board of Directors of Dot Foods, Inc., the nation’s largest food redistributor. He and his wife, Mary, live in Pleasantville, New York, where they raised their four children. Jay plays squash weekly (and weakly, but with great enthusiasm). About Exec|Comm Exec|Comm, LLC helps professionals all over the world communicate more effectively by teaching them to focus less on themselves and more on others. When professionals master both technical competence and communication skills, they maximize their impact and influence. For almost 40 years, Exec|Comm has developed professionals and leaders across the globe through classroom training and one-on-one coaching.  For help with your message, to organize training for your team, or to request a speaker for your event, you’ll find valuable resources at www.exec-comm.com.   Read more