Get online professional development from IABC On Demand

Speaker: Patti Sanchez, Chief Strategy Officer, Duarte, Inc. According to research conducted by Duarte, Inc., during 2020, communication has grown more important since the COVID-19 pandemic began. Why? The pandemic—plus other social, economic and political shifts—forced businesses to reframe their goals, communicate new strategies clearly, and transform faster than ever. Given this environment of disruptive change, it’s time for leaders of all kinds, at all levels of organizations, to step up their communication game.   In this talk, story expert, Patti Sanchez, will teach you how to use empathy and storytelling to inform, inspire, and activate people. You'll hear lessons from Patti’s book, Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols —plus new insights from her experience in helping Duarte and its customers pivot to virtual communication. Patti will share the strategies she's used to develop effective communication for both Duarte, Inc. and some of the biggest brands in the world, and how you can too. Read more

Speaker: Gary Magenta, Chief Change Architect, Root Inc. It’s time to close the door on survival mode. 2020 put the world through the wringer and organizations were thrown into survival mode—working overtime to keep doors open and support people personally and professionally. We must now move from survival to strategy in a way that inspires understanding, and engages people in the critical role they each play in a business’ success. Communicators must motivate people to adapt to an always-changing marketplace and then help sustain this engagement through the twists ahead. Today Gary Magenta will dissect the challenges faced by communicators and share common organizational “canyons” that lead to disconnects and ineffective execution at leader, manager, and individual contributor levels. Attendees will close the window to this session with a deeper understanding of how to re-engage people in their organization’s current state and accelerate strategy activation to achieve results that will help them outpace the competition. Read more

Speaker: Barbara Fagan-Smith, CEO and Founder, ROI Communication, ROI Communication Employees today want to work for companies who have a positive impact on society, who value their employees and treat them with respect, and whose purpose extends beyond profit-making. Business leaders of today are being asked to do more than they signed up for in terms of managing mental and physical health, social injustice, socio-economic crises, and political upheaval. Which is why NOW is the time to discuss what it means to have an Enlightened Workplace, and to take an insightful look at what drives and sustains employee engagement and high-performing teams that result in business success. Professional communicators are at the forefront of this movement.     This interactive workshop will discuss how to create an enlightened workplace, the importance of bringing the “whole self” to work, introduce The 7 Elements of an Enlightened Workplace, and will offer assessments for attendees to take followed by interactive breakouts to discuss concepts shared. Read more

Speaker: Mari Lee, Founder and CEO, DevCom Today, no continent, no country and no communicator can ignore the impact of social issues - against the backdrop of challenges like disease management and health services, poverty, unemployment, education and literacy failures, climate change and environmental issues, and access to infrastructure. Now, more than ever, development is and must be part of the strategic communication professional's job. This presentation will give you the correct paradigm to work from, with 5 tools for social impact communication and the templates to instantly show meaningful results. I will also share some multi-national case studies, showing the tools in action.   The session will be interactive, sharing tools and allowing space for interaction filling in tools and templates relevant for the audiences' specific social and business need. I will also share small videos on case studies, and include a question and answer session specifically for their own application. Read more

Speakers: Edward Lundquist, Publisher and Editor in Chief, The Job of the Week and Mary Hills, Business Principal, HeimannHills Marketing Group  No matter what your job is, or how satisfied you are in your position, you owe it to yourself to keep your fingers on the pulse of the communication profession.    Learn how to monitor the current career opportunities and job openings.  Learn how to read and understand position descriptions to know what employers want, and see what skills are in demand today. Find out where you are on the IABC Career Roadmap, and figure out where you want to go, and how to get there. about the IABC Career Path Learn how to network with other professionals and why it's so important.   All attendees will receive helpful tips for job hunting and a list of job search sites.   Read more

Speaker: Brittany Barhite, Strategic Advisor, SocialChorus Time is running out...change your communication ways before it is too late.   Do you recognize these subject lines from marketing emails? Do your internal communications have similar clickbait messages to break through the noise and help employees pay attention to your content? The way employees want to receive information today has been shaped by their experiences as consumers. As internal communicators, we need to update our communications to resemble their consumer experience. Communication needs to happen in an easy to access, targeted, personalize, and relevant way. This session will help you start thinking like a marketer and adjust your internal communications strategy to be more effective. It's a consumer's world and it's TIME your employee messages reflect this. Read more