Get online professional development from IABC On Demand

Speaker: Caelan Huntress, Speaker, Author, Entrepreneur The present moment is what makes a live presentation matter. If you send a prerecorded video to someone, they can ignore you in favor of a thousand other things competing for their attention. But if you invite someone to play with you, collaboratively, right now in the present moment, you can make them forget every other distraction. By using the Power of Play, and inviting interaction from your attendees, your next virtual presentation will be engaging, exciting, and full of smiles. During this session, I will lead the audience through a series of ten interactive games that are designed to encourage contribution and connection among the attendees. I will also provide everyone a copy of my Zoom Host Checklist, full of games and exercises to keep an audience's attention. Read more

Speakers: Ngaire Crawford, Insights Director, Australia and New Zealand, Isentia and Philip Clark, Strategic Communications Manager, Sport New Zealand It's about time that the fair representation of women was a discussion no one needs to have. But we know that women are still underrepresented in a range of sectors, especially sport. The New Zealand government committed to improving the value and visibility of women in sport through a major strategy released released in 2018, this includes a major study into the way women are represented in sports media.   In this session Sport New Zealand and research partner Isentia talk through key elements of the strategy, and the research and evaluation designed to change current media behaviour, and what we've learned in the first 2 years of this work. This communications journey deals with strategy, influence, stakeholder management, using clear evidence and evaluation, and trying to make meaningful change with a particularly tricky audience - media! Read more

Speaker: Dave Devilles, Vice President for Employee Relations, CSR and Sustainability, Union Bank of the Philippines In the Philippines, when the coronavirus pandemic hit, the digital capability of a local bank was leveraged to mount a campaign that sought to help the public education sector in equipping schools that are struggling to adapt to the blended learning approach that the government intends to implement when the school year opens. This story tells the grit and determination of a motley crew of employee volunteers to address the plight of  800,000 public school teachers.  This campaign is also a story of how employee volunteerism pushed the boundary of what corporate social responsibility can do especially in a time when a co-creating innovative solutions are needed most.  Read more

Speaker: Cindy Crescenzo It IS about time! We've finally got a seat at the table, and we've got to keep it!   But, that's not going to happen if all we're reporting are clicks and views. We need to know how to ask the right questions and use the right tools to report the single most important measure in communications: behavior. This session will bring the latest communication measurement best-practices to life through case studies and proven strategies and show you how to measure beyond metrics. You'll learn how to: Listen to employees and get their insights -- no matter where they are currently working. Build your survey questions so that they help you to measure behaviors. Use all the latest tools at your disposal to constantly keep an ear to your audience. Create a measurement dashboard that helps you tell your story and prove your worth. Read more

Speaker: Anand Tamboli, Principal, Anand Tamboli & Co For any professional relying on communication getting the message across is the key. Yet, most people make a mistake by assuming that content is the king. Zoom fatigue is not a real thing; it's a symptom. It happens when we forget three key ingredients of any effective communication. It's about time we started paying attention to all three. The first ingredient is, of course, content. The other two? Come and join Anand as he unravels the other two. While uttering circa 3000 words during the session, he will deliver a message worth 6000 words in a virtual session. Once you get the message, you will always remember the triangle while speaking, virtually or otherwise. And it is not a hard thing to do. We have to be considerate about this important trio and then act on it.  Wondering how? See it to believe it! Read more

Speaker: Laura McHale, Leadership Psychologist, Conduit Consultants Limited It's about time that we upped our game, transforming the practice and delivery of corporate communications using neuroscience. Join business psychologist, Dr. Laura McHale, in this sampler seminar based on her forthcoming book Neuroscience for Organizational Communication (to be published by Palgrave Macmillan in late 2021). We'll explore how powerful insights from neuroscience can help take corporate communications to the next level, position communications departments as powerful agents of cultural change, and unlock energy in modern organizations.  Upon completion, participants will be able to: Learn the basics of the neurobiology of communication Understand why many management practices (and MBA programs) get organizational communication wrong   Read more