Get online professional development from IABC On Demand

Presented By: Isidro Reyna, Senior Communications Specialist, NASA’s Johnson Space Center NASA’s Johnson Space Center has served as the iconic setting to some of humankind’s greatest achievements. For nearly 60 years, as part of NASA’s nationwide team, Johnson has led the world in human space exploration. By capitalizing on the latest social media features, newsworthy content and trending topics, the space agency aims to share its mission with the public in broader ways than ever before. But they also have an important stakeholder – their employees – whose work to leap to greater heights and new destinations makes them the leader in human space exploration. Often, NASA employees are on the go — consuming what they want, when they want and on a multitude of platforms. The Johnson External Relations Office reimagined its internal communications products to serve a multi-generational workforce while being responsive to today’s technology platforms. This focuses resources on better serving the needs of the Johnson team with products that help employees and retirees lead the charge as the American space program’s most knowledgeable ambassadors. Plus, it’s a business best practice that will ensure Johnson operates as a well-informed center with a strong sense of community.   Read more

Presented by: Kieran Flanagan, Co-founder, The behaviour report The biggest danger facing our communications is  them being invisible. Human beings are overwhelmed with information and communication. Every year the amount of messages coming at us is increasing and people are getting better at tuning us out and ignoring us. Which means anymore in the communication game needs to up their game and make their comms something people want to engage with, not have to engage with.  This means getting MORE CREATIVE and being LESS BORING!  Kieran Flanagan has been teaching people how top be 'less boring and more engaging' when it comes to communications for over 2 decades and in this fun and interactive session full of practical examples she will share with you some of her tools and tips to lose the boring and have your comms cut-through.   You'll laugh, you'll learn and you'll leave inspired to make messages that matter. Read more

Speaker: Deanna Troust, Founder and President, 3 Stories Communications Disinformation campaigns are threatening lives and democracies around the world. The insurrection at the U.S. Capitol building in January showed how easily falsehoods can influence perspectives and behavior, yet we ask: how can people believe things that are so clearly untrue? Falsehoods can seep into the workplace as well – via casual conversation, formal remarks, or digital channels. As communicators, we're uniquely positioned to address this phenomenon, and we need to prepare to do so. How does disinformation take hold, and what role do business communicators play in addressing it? This interactive session will explore the difference between mis- and disinformation, the powerful influence campaigns behind them, implications for the workplace and steps communicators can take to reinforce truth while minimizing conflict. Upon completion, participants will be able to: Understand the types of misinformation campaigns and how they're produced Recognize mis- or disinformation when it shows up, including in the workplace Feel more comfortable addressing disinformation and falsehoods, whether in person and online   Read more

Speaker: Karen Johnston, Director of Communications, IC Thrive While one might assume that the presence of a designated internal communicator implies a mandate, the harsh truth is that without an explicit mandate, internal communications professionals can have a hard time taking a strategic seat.  There’s no rule for what a mandate looks like – different organizations can have wildly different expectations and goals, thus wildly divergent mandates. Regardless of the structure, setting out a mandate for the get-go will inform your function and relationship with the leadership team. Instead of getting caught in the crosshairs of countless side projects, you will be able to move forward towards the bigger picture.  When we talking about it being our time, we are referring to not only having the confidence to step up in the role and deliver on what is expected, but actively, creatively and strategically help set the agenda. It's about time we shine! Read more

Speaker: Chris Graham, Principal, TellPeople Drawing upon the history of livestream opera (popularized by New York’s Metropolitan Opera), the history of the cubicle, and best practices from successful remote work environments, the session teaches participants how to make optimum use of virtual communication tools in the short term, and how to effectively integrate these tools into their work in the long term (after COVID subsides).  Specific lessons include how to: •    Make meaningful connections over virtual platforms •    Hold attention from a virtual audience that is easily distracted •    Create a remote work environment where people can connect and thrive •    Recreate “informal” or “spontaneous” office connections while working remotely  The session will conclude with specific exercises and a customized summary of key points to support post-session learning and development. Read more

Speaker: Shel Holtz, Director, Internal Communications, Webcor The hottest communication technology trend is live streaming. It is easier than ever to broadcast live simultaneously to multiple channels, including Facebook, LinkedIn, and YouTube.  While the World Wide Web introduced the ability to make on-demand content available to a vast audience, there are huge benefits to live streaming. While most web content is passive, live streams are two-way and interactive. It also delivers a sense of excitement recorded video cannot. And, of course, live streams can be recorded and archived for those who were not able to watch in real-time.  The tools for live streaming are getting easier to use, whether you want to install software or use a Software as a Service (SaaS) utility like the one IABC uses for its monthly Circle of Fellows broadcast.   As a bonus, the session will also cover live-streaming audio, like the red-hot app, Clubhouse. Read more