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Welcome to the new world. From AI to digital PR to trending new media, this package helps navigate the ever-evolving digital landscape with ease. Learn from subject matter experts on adapting to AI, optimizing podcasts as a strategic communication vehicle, building virtual events, navigating top trends in tech, and leveraging video. Session Inclusions: Become an AI Mover and Shaker The Future of PR in a Digital World - From Asia Pacific to America #AreWeReady? Get Video Smart The Top 10 Digital Video Tech Trends (and whether or not they’re worth it) Testing 1,2,3: Is podcasting your next strategic communication channel? Virtual Events: The Good, The Bad, and the Ugly Sessions appear in the order listed above but learners are encouraged to view sessions in their preferred sequence.   Read more

There is no time like the present to focus on your career. This education package gives you the tools to drive forward and make the next step, whatever that may be for you. Learn about the role certification plays in your personal brand, the balance of listening and speaking as a leader, communicating with vulnerability, and taking your communication skills to the next level.  Session Inclusions: Shift: From communicator to communication professional Certification is more than a piece of paper Transformation is changing how leaders communicate. Are you ready to help? Listening: a dynamic shift in the communicator’s role Three High-Level Communication Hats Leaders Must Wear for Effective Internal Communications Communicating powerful vulnerability: Why, how when and where Sessions appear in the order listed above but learners are encouraged to view sessions in their preferred sequence.    Read more

Communication lives at the intersection of culture and brand. What you say and how you say it matter just as much as who you say it to and how they perceive it. Finding a synergy between communicating facts, aligning your brand with your messaging, and giving a voice to everyone in your audience is difficult. This package will arm you with the tools you need to take action including case studies that will empower you to powerfully and purposefully champion your brand and culture.  Session Inclusions: Shh…The values economy is here How to Bring the Power of Agility to your Brand Positioning How an editorial heart and an entrepreneurial soul can drive reach, relevance and revenue for your brand Shifting Towards Together: Creating Innovative & Inclusive Company Cultures People, Purpose, and PR.: Building Brands from the Inside Out Futureproofing Your Organization in an Evolving World Sessions appear in the order listed above but learners are encouraged to view sessions in their preferred sequence.    Read more

One thing that 2020 has taught us is that change is always possible and it happens. As communicators, we need to be prepared for anything, including crisis. This package is filled with education to help you view any crisis as an opportunity, embrace disruption, bring clarity to your work, learn from the early shifts of COVID-19 and to create an inclusive culture within your organization.  Session Inclusions: Turning Crisis into an Opportunity Continuous disruption as the new normal What Do You Expect Me To Do? How to bring clarity to communications when everything around you is changing Covid-19: An Asian perspective - communication lessons learned and applying them for future success Woke Culture at Work: Tackling Solutions to Racial Inequity in Organizations Serious about Inclusion Communicating layoffs: How to show compassion, build credibility and maintain employee engagement Sessions appear in the order listed above but learners are encouraged to view sessions in their preferred sequence.    Read more

Presented by: Susannah Raffe, Climate Communicator, Facilitator & Coach It's about time... for change. The planet has put us on notice. We need to simultaneously recover from Covid, address growing inequality, division, racism and all forms of discrimination, AND avert a climate catastrophe. How do communications professionals, with their skills and expertise, fit in to this bigger picture of transforming our world? In this rapid taster session, Susannah will bring her insights from her work on how to talk more effectively about the climate crisis and the big, often divisive challenges of our time. We’ll explore emerging thinking on how we use communications, in it's various forms, to: bring more people (more voices) into the climate and social change conversation build trust and heal divisions in our society that hold us back from creating a better world empower audiences to be part of the transformation and more Transforming our shared story starts with communication!   Read more

Presented by: Sally Susman, Executive Vice President and Chief Corporate Affairs Officer, Pfizer Inc. When the high-stakes race to find an effective COVID-19 vaccine took hold in 2020, the biopharmaceutical industry quickly became the world’s greatest hope for beating a global pandemic. Sally Susman, Pfizer’s Chief Corporate Affairs Officer, and her team worked to rally colleagues, the industry and the world alike. As the pandemic turned everyone’s lives upside down, it also changed the pharmaceutical industry forever. The need for a compelling and smart communications strategy had never been more urgent.  Sally will share her insider’s perspective on Pfizer’s response to the pandemic, and how she and her team decided to throw out conventional tactics and industry standards, and embrace bold ideas. She will reflect on how more than 30 years in the communications industry prepared her for one of the most inspiring moments in her career. From Pfizer’s “Science Will Win” campaign to the decision to eschew mainstream media and publish an open letter from Pfizer’s CEO on LinkedIn – hear how Pfizer’s communications team rose to the unprecedented challenge. Read more