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When change efforts fail, it’s often not the strategy that’s broken – it’s how (and when) we talk about it. In this session, hosted by Appspace, we’ll dig into why communication can make or break change management, and the role internal communicators play. We’ll look at common pitfalls: misalignment between leadership and employees, too many siloed channels, and messages that feel more reactive than intentional. You’ll walk away with a practical approach to change that starts with clarity and helps people move forward together. What you'll learn: Why change fails without early, intentional communication – and how to fix it How to align leadership messaging and build trust through consistency Ways to cut through noise without overwhelming people What it means to lead change – not just support it – from a comms seat   Webinar is hosted by Appspace:   Speakers Sarah Harper, Manager, Professional Services, Appspace Sarah Harper, a former educator and now creative content strategist, lives in Dallas, Texas. She prides herself on helping customers get the most out of the Appspace platform with beautiful, easy-to-use, and effective communications and content. Sarah especially enjoys building long-term relationships with Appspace customers, helping them to refine and reach their workplace communications goals. In her free time, you can find Sarah making art, dreaming up her next trip, and taking long walks with her dog Penny. Evan Helmlinger, Senior Manager for Knowledge Management, Appspace Evan Helmlinger is the Senior Manager for Knowledge Management at Appspace. In his role enabling users and teams to reach their goals, Evan consults with organizations – from local enterprises to international corporations – to develop content strategies, drive adoption and engagement, and connect diverse, global workforces. With 10 years of experience in content development and workplace services, Evan partners closely with internal communications leaders and stakeholders to deliver sustainable, scalable methods for educating and engaging employees across any location or function. Read more

Join three seasoned internal communications professionals as they share battle-tested strategies, real challenges, and proven solutions from the front lines of employee engagement. Drawing from their collective experience leading communications at major organizations, this panel will provide practical takeaways you can implement immediately to inform, involve, and inspire your workforce. Moderated by Jason Anthoine, a globally recognized expert in employee experience and culture change, this session will focus on what actually works in internal communications. Three Session Takeaways: Real-world strategies for improving employee engagement and communication effectiveness. Practical approaches to measuring and demonstrating the impact of internal communications. Actionable insights for building stronger connections between leadership and employees.   Speakers Christina Moylan Director, Corporate Communications, Events & Philanthropy at Newell Brands Christina Moylan is a communications leader based in Atlanta, currently serving as Director of Corporate Communications (Corporate Events and Philanthropy) at Newell Brands. With a keen strategic mindset and a passion for storytelling and employee engagement, she blends content creation, executive communications, event strategy, and community impact to shape meaningful corporate narratives. With nearly 20 years of experience across journalism, marketing, creative services, and communications—spanning retail to CPG, public to private—Christina is also passionate about mentoring teams and emerging professionals. Molly Martin Associate Manager, Corporate Communications at Newell Brands Molly Martin currently serves as the Associate Manager, Corporate Communications at Newell Brands, where she leads internal initiatives and is the primary administrator for their internal employee communications platform. With a background in journalism and a career spanning both nonprofit and corporate sectors, her work focuses on employee engagement, frontline communications, internal communications campaigns, and content strategy, helping to build a strong, connected workplace culture.    Read more

Couldn’t attend IABC World Conference or missed a must-see session? We’ve got you covered. Our new Session Takeaways are speaker-created summaries packed with key points, standout ideas, and actionable takeaways from each breakout session. Whether you were there and want a refresher—or couldn’t make it this year—these documents help you tap into the insights and strategies shared at the event. Read more

Every message you craft—whether in digital ads, social media, or other external communications—is an opportunity to influence decisions and drive action, sales, and exposure. But what makes messaging truly persuasive? This webinar breaks down the psychology of influence and behavioral science to help you create more compelling, effective communications. Walk away with actionable strategies to refine your messaging, increase engagement, and drive results—skills you can apply immediately to elevate your organization’s external presence. Learning Outcomes: Understand the psychology of influence and persuasion and how to use these in external communications Explore the 3 Basic Human Truths of change and decision making Apply key psychological principles in your communications role Read more

Attending IABC World Conference for the first time? Join us for a webinar designed to help you feel confident, prepared, and ready to make the most of your experience. This year’s theme, CONNECT, is all about building relationships and finding opportunities to engage with new ideas, new people, and your professional community. In this session, we’ll walk through what to expect at the conference, how to plan your schedule, and tips for navigating the event with ease. You’ll also hear from conference organizers who will share advice on how to make meaningful connections and get the most value out of your time. Whether you're attending solo or with a team, this session will help you feel ready to hit the ground running.  Read more

Navigating Accessibility Compliance: A Guide for Communicators Worldwide with Matisse Hamel-Nelis and Lisa Riemers As digital spaces become the primary communication stage, accessibility has become essential for all professional communicators. This webinar is here to help you confidently navigate global accessibility laws and ensure your digital content is open to everyone—across social media, websites, videos, and more. This session simplifies the most important accessibility regulations, from the ADA, AODA, and European Accessibility Act to WCAG guidelines and PDF/UA standards, translating legal language into clear, actionable steps. You’ll leave equipped with a toolkit of compliance strategies, real-world examples, and best practices tailored to your work. Join us to make accessibility a powerful part of your communication strategy. This isn’t just about staying compliant—it's about building a culture of inclusivity, reaching wider audiences, and leading the way in accessible digital storytelling. Three Session Takeaways: Understand essential global accessibility regulations and their impact on digital communications. Learn practical steps for ensuring accessible, compliant content across social media, websites, videos, and documents. Take home a toolkit of best practices to embed accessibility into your communication strategy, broadening reach and fostering inclusivity. Brought to you by the IABC DEI Committee Read more