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Artificial intelligence is reshaping how organisations operate and communicate – faster, broader, and with growing autonomy. But as AI becomes embedded in everyday practice, the impact on human dignity as well as ethical questions can no longer be treated as secondary. Designed for senior communication professionals navigating AI adoption, and focused on ethical judgement not technical instruction, this webinar explores the challenges and responsibilities communicators face when introducing AI, from transparency and trust to stakeholder accountability and human oversight. Drawing on real-world examples and practical experience, the session will help participants think critically about where ethical judgement and human governance sit in an AI-enabled communication environment – and why communicators must play a leading role. This session focuses on the leadership and ethical responsibilities of communicators in an AI-enabled environment, rather than the technology itself. 1. Identify the ethical responsibilities communicators hold when AI is introduced into organisations and communication – regardless of who owns the technology. 2. Discuss how AI adoption changes expectations of leadership, transparency, and users’ trust in communication functions. 3. Evaluate how ethical judgement, accountability, and decision-making must remain human-led in AI-enabled communication environments. 4. Apply ethical leadership principles to real communication scenarios involving AI-supported content, analysis, or decision-making. 5. Recognise the strategic role communicators play in advising senior execs and guiding responsible AI use across organisations, teams, and stakeholders. Read more

AI is changing how organizations create, share, and manage content. But in the rush to innovate, few are pausing to ask: Are we using it responsibly? Communicators are at the center of that conversation. We shape messages, define voice, and uphold organizational integrity. This session explores how communication leaders can craft ethical AI guidelines that protect trust while driving innovation. We’ll look at real-world examples of companies navigating the promise and pitfalls of generative AI, from internal content creation to brand storytelling. You’ll learn how to evaluate risk, build cross-functional partnerships with IT and legal, and write policies that empower teams to use AI confidently and transparently. Because when everyone has access to the same tools, ethical use becomes your competitive advantage, and communicators must lead the way in deciding how AI shapes our words, our workplaces, and our world. Key Takeaways Identify where AI introduces risk and opportunity in communication workflows Learn the essential components of an ethical AI use policy Explore frameworks for balancing agility, innovation, and accountability Leave with a customizable outline and sample language to start your own policy   Audience Level: Intermediate to advanced communicators, content strategists, and leaders managing AI adoption Read more

When attention is the scarcest resource in change, communication must work harder. Dr. Jen Frahm explores the intersection of applied neuroscience, agile change, and change communication to reveal how to achieve cut-through in complex environments. Together, we’ll unpack: How to create cut-through when audiences are tired, overwhelmed, or working in complex systems. How to communicate inclusively and respectfully with diverse audiences. How to foster clarity in times of extreme uncertainty and ambiguity. You’ll walk away with three brain-friendly communication techniques you can apply immediately to make your messages stick and your change conversations count.   Speaker Dr. Jen Frahm is the co-founder of The Agile Change Leadership Institute and builds change capability in organizations. She is a global expert on organizational change, communication and transformation, a tamer of ambiguity, speaker of truths, and solver of problems. An IABC recommended speaker, she is known for being at the frontier of business agility and change. She is the author of Change. Leader – The changes you need to make first (2021), Conversations of Change: A guide to workplace change (2017), and co-author of The Agile Change Playbook (2020). Her latest book Change. Communication will be published in 2026. She has designed and delivered change across multiple industries and professions, from wine sales to wedding dresses, veterinary products to energy retailers, nuns and engineers, big banks, small IT companies, publicly listed, privately owned and non-profit organizations, and across 28 countries. She now lives and works from Seddon on the land of the Wurundjeri Woi Wurrung (Naarm / Melbourne), Australia. Read more

The PESO Model® is the operating system that accelerates marketing effectiveness by unifying siloed teams and efforts under a single integrated framework. Spin Sucks and IABC are joining forces to offer the PESO Model Certification to IABC members at a reduced cost to help them align their goals across Paid, Earned, Shared, and Owned (PESO) channels.  Join us for our quarterly town hall series, where the Spin Sucks and IABC leadership teams will discuss the most effective ways you can use PESO to support your marketing goals.   What We’ll Cover: What communicators need to know about visibility, credibility, and trust in today’s AI-influenced landscape Why traditional channel-first planning no longer works—and what to use instead How the PESO Model® integrates paid, earned, shared, and owned media into one strategic system Real-world examples of PESO in action (and where most teams go wrong) How to move from disconnected tactics to coordinated, measurable communications programs How the PESO Model® supports both individual contributors and senior leaders Practical ways IABC members can apply PESO immediately—regardless of team size or budget Who This is For: Communications professionals managing multiple channels and stakeholders Practitioners who feel stuck in execution mode and want to be more strategic Leaders responsible for proving the impact of communications work IABC members looking for modern frameworks that actually scale Read more

Visibility has arguably become the ultimate currency for entrepreneurs. But with countless opportunities to gain “exposure” in exchange for your time, talent, or services—often without compensation—how do you distinguish between strategic brand building and being taken advantage of? Join us as we welcome Priya Bates, an award-winning communication strategist and IABC Fellow, for a practical session that will transform how you evaluate visibility opportunities. With more than 20 years of experience leading communications for major organizations including Loblaw Companies Limited and HP Canada, Priya brings both strategic insight and real-world expertise to help you navigate these complex decisions. As one of the first Certified Communication Management Professionals (CMP) in the world and a Master Communicator (MC), she understands the delicate balance between building your profile and protecting your worth. In this session, Priya will help you: Identify the difference between strategic visibility and exploitation, Recognize red flags in “exposure” opportunities before you commit, Assess the true value of visibility requests, Confidently say yes or no while protecting your brand and boundaries. In short: learn how to grow your entrepreneurial profile without selling yourself short. Read more

When change initiatives fail, it is often due to poor communication strategy and tactics.  In this new IABC Master Class, understand why major change initiatives may fail and how employee trust is eroded during poorly managed transitions.​ Explore how open, honest, and consistent organizational messaging rebuilds credibility and stabilizes teams.​ Use proven methodologies and structured communication plans to lead recovery and minimize future risk.​  Discuss techniques to rebuild trust through consistent leadership behavior, clear corrective actions, and frequent employee engagement.​ Learn practical steps for repairing organizational image and stakeholder confidence, including supportive internal and external communication and visible improvements in management processes.​ Key Learning Objectives Identify factors that turn change initiatives into crises, including communication missteps and lack of leadership alignment.​ Develop communication plans that acknowledge failure, explain corrective actions, and signal a commitment to returning stability and reliability to the organization.​ Restore trust by strengthening feedback mechanisms, listening to affected employees, and maintaining long-term, honest dialogue.​ Implement brand and reputation recovery strategies that build confidence among internal teams and external stakeholders.​ Apply case studies and roleplays simulating high-stake situations to give participants actionable frameworks and talking points that can be adapted to their real-world contexts.​ Read more