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Are you a business communicator struggling to translate your company’s expertise into impactful thought-leadership content? Do you find yourself wrestling with blank-page syndrome, stuck in endless revision loops, or spending hours trying to make your subject-matter experts’ ideas shine? You’re not alone. Our masterclass, Using AI to Boost Your Thought Leadership, is designed to help you overcome these barriers and transform your thought-leadership content. Led by Rhea Wessel, founder of the Institute for Thought Leadership, this three-part course will show you how to wield AI tools not just as shortcuts, but as genuine partners in the creative process—tools that can dramatically improve the way you conduct research, generate ideas, and turn insights into publishable pieces. Why You Need This Course  AI isn’t here to replace writers. It’s here to help you write smarter, faster, and more strategically. Imagine being able to consistently produce fresh, thought-provoking articles that resonate with your audience and elevate your brand, without compromising quality. Whether you’re looking to enhance your own writing or get better results out of your subject-matter experts, this masterclass will equip you with the strategies you need to succeed. Who Should Attend?  This course is perfect for communications professionals, content strategists, and anyone responsible for thought-leadership content who wants to break through creative blocks and get better results out of their time and resources. With expert guidance from Rhea Wessel and team member James McCabe, you’ll leave each session armed with new skills, fresh ideas, and a clear pathway to producing thought-leadership content that positions your organization as a true leader in its field. Ready to take your thought leadership to the next level? Sign up now and unlock the power of AI to transform your communication strategy and elevate your brand! Rhea Wessel is an American writer and thought-leadership strategist who helps people grow their business by creating and publishing thought leadership.  Offering fractional thought-leadership services, she and her team advise and train on ideation, messaging, AI writing and how to find and articulate your best ideas.  As a journalist, she wrote thousands of stories on hundreds of topics and was published in outlets like the New York Times, Wall Street Journal and BBC. As a writer for companies, she has penned and edited thousands more stories across 30 industries. Rhea founded and leads The Institute for Thought Leadership, a B2B training and consulting company that helps clients take their ideas to scale with thought-leadership publishing, research and programs. Her book, Write Like a Thought Leader, was published in 2022. Rhea’s next book, “Thought Leadership for Small Firms: How to use AI to punch above your weight” will be available in early 2025. She is a regular contributor on thought leadership for organizations for Forbes.com. Read more

In this course, you will learn what IABC specifically looks for in evaluating award entries allowing for consistent application and interpretation of criteria across our large number of evaluators.  As an evaluator, you are not setting the standards or criteria for the awards. You are scoring entries based on the criteria in the Evaluating Excellence Guide and providing feedback to entrants using your expertise. While this course is designed for the evaluation of IABC Gold Quill awards, it can be used to train evaluators for all types of IABC awards. Read more

In the ever-evolving corporate environment, seamless internal communications is paramount.  An organization’s intranet can serve as a dynamic hub not only disseminating information but also boosting employee engagement, enhancing skills, and ensuring widespread satisfaction.             This session will examine how intranets are transforming to enrich employee experiences, with focused strategies tailored for desk-based employees, mobile staff, and frontline workers.  Unlock the potential of modern intranets as they evolve into vibrant platforms that support professional development, optimize onboarding, and facilitate skill enhancement aligned with industry advancements.   Three Session Takeaways: Understand the shifting dynamics of internal communication and the increasing divide between workforce expectations and current intranet capabilities. Learn from real-world case studies from top organizations that have successfully leveraged their intranets to enhance employee experiences. Receive actionable strategies to reinvent your intranet as an engaging, educational, and supportive platform that meets the varied demands of your team. Read more

This set of Master Class sessions builds on your learning in the first set of master classes. These sessions will be hands-on, full of examples and opportunities to practice AI skills that you can apply immediately in the workplace. The mix of lecture to hands-on practice/group discussion will be 30-70. That means you’ll leave feeling confident that you can apply the skills you’ve learned immediately in your work. In these three master classes, you’ll learn about how to integrate AI into your workflow, use AI to measure the value you are creating, and use AI to transform your practice into a data-driven, experiment-informed powerhouse.   Read more

Join us for an exclusive webinar where Lisa Capra, Product Marketing Manager at LumApps, will showcase how LumApps can revolutionize your Google Workspace with the advanced capabilities of Google Vertex AI. Discover the seamless integration that transforms your internal communications, enabling you to craft a unified narrative that significantly enhances employee engagement, fosters seamless collaboration, and drives substantial productivity gains. Recognized as a leader by Gartner and Forrester, LumApps is not merely a tool but a catalyst for modern business innovation. Don't let this opportunity pass by—see firsthand how LumApps can elevate your organization to new heights. Read more

Artificial intelligence is shaking things up in today’s modern workplace. Nowhere is this more apparent than how it is impacting communications Join internal communications veteran and expert, Carolyn Clark, for an informational and engaging webinar on how to harness AI for comms, responsibly and ethically. You’ll discover how AI is reshaping internal communications, empowering personalized connections and tailoring employee engagement. Delve into the ethical considerations of AI integration and gain actionable strategies for its responsible implementation within your organizational processes. By joining this session, you'll learn these 3 takeaways: • Techniques for leveraging AI to personalize internal connections and enhance employee engagement • Best practices for maintaining transparency, fairness, and privacy when integrating AI into communication strategies • Tips for blending AI into internal communications ethically and effectively, positioning your organization for future success Read more