AI for Heads of Communications: What You Need to Know

Artificial intelligence is a massive opportunity for communication professionals and public relations practitioners. In fact, one could say that social and digital media to date have been a warm-up to the upcoming Age of AI and its related technologies of augmented and virtual reality. In this talk, Alex Sévigny, will demystify artificial intelligence and demonstrate how AI is a generational opportunity for communication. Dr. Alex Sévigny, APR, is a professor of communications management at McMaster University. His book on artificial intelligence and its impact on the practice, co-authored with Martin Waxman, will be released in 2024.