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Artificial intelligence is a massive opportunity for communication professionals and public relations practitioners. In fact, one could say that social and digital media to date have been a warm-up to the upcoming Age of AI and its related technologies of augmented and virtual reality. In this talk, Alex Sévigny, will demystify artificial intelligence and demonstrate how AI is a generational opportunity for communication. Dr. Alex Sévigny, APR, is a professor of communications management at McMaster University. His book on artificial intelligence and its impact on the practice, co-authored with Martin Waxman, will be released in 2024. Read more

  Today's way of communicating is so different from the ways of yesteryear. Today it's all about fast paced decision making, and OKRs to track success. So what's in and what's out regarding the future of intranets? You can't afford to keep communicating in the ways you have, and your intranet deserves a little TLC. Join us for a webinar where we discuss what's in and what's out, and what you can do about it. Key Topics: The Evolution of Intranets: Explore the journey from traditional intranets to the Next-Gen Intranet and understand the driving forces behind this transformation. Empowering Employee Growth: Learn how these innovative platforms are not just tools for communication but serve as powerful vehicles for continuous learning, skill development, and career advancement. Personalized Comms are Everything: Understand the role of personalization in enhancing communications and engagement, and what employees are asking for. Join our internal communications experts as they share insights, practical tips, and real-world examples to empower your organization with a state-of-the-art intranet and internal communication strategy. Whether you're a seasoned professional or just beginning your journey into internal communications, this webinar promises to equip you with the knowledge and tools needed to foster a connected and communicative workplace environment. Don't miss out on this opportunity to transform your internal communications for organizational excellence. Read more

After years of predictions email was being replaced, it’s stronger than ever and remains the primary corporate communications channel. And why not?  It helps you reach targeted audiences with ease, requires little to no training, is a simple store of information and searchable record of communications. But email isn’t perfect, and corporate communications must overcome overloaded inboxes, short employee attention spans, and a plethora of unread and ignored critical messages. The solution to overload is email intelligence – and PoliteMail is able to offer these best practices based on analysis of over 3 billion internal emails sent to nearly 14 million employees globally. Melissa Katski-Berry, Director of Strategic Accounts, covers key findings of PoliteMail’s 2023 Benchmark Report and presents email best practices supported by data science. Three Session Takeaways: • Discover best practices for sending emails based on the 2023 Internal Communication Benchmark Report • Learn what the top-rated communicators are doing and how you can apply their strategies to your own communication plan • Get insights to improve messaging decisions and timing. Learn how to get employees to click your links and take action Read more

  In the ever-evolving landscape of the modern workplace, providing an exceptional employee experience has become a crucial factor for organizational success. Technology and automation have emerged as powerful tools to enhance this experience, fostering efficiency, engagement, and overall satisfaction among employees. Join Laura Klieves, VP, Head of People, as she delves into innovative strategies and best practices to enhance your organization's employee experience through the power of technology. Laura will share insights on how to create a seamless and enriching experience for your workforce. Here's a glimpse of what you'll learn: ● Streamlined Efficiency: Discover how automation simplifies tasks, enabling employees to focus on strategic work, fostering productivity. ● Personalized Engagement: Learn to use data-driven insights for tailored learning and recognition programs, enhancing individual employee experiences. ● Step-by-Step Guide: A clear roadmap to implement technology and automation solutions while ensuring a personalized and secure employee experience. Don't miss this opportunity to revolutionize the way your employees perceive and engage with your organization as you go into 2024 and beyond. Three Session Takeaways: ● Discover how technology can streamline tasks to increase productivity among employees ● Gain insights into a personalized engagement strategy ● Learn how to create a roadmap for implementing cutting-edge technology and automation solutions to enhance the employee experience Read more

  In today's fast-paced corporate landscape, internal communication is more critical than ever. Your organization's intranet can be a powerful tool not only for sharing information but also for fostering engagement, promoting skill development, and ensuring overall employee satisfaction. But for a lot of companies, the intranet is a sad place: an outdated content dumping ground that no one wants to spend time in. That just won’t cut it in 2024 and moving forward! Join us for an exclusive internal communications webinar as we explore the latest trends of 2024 that are reshaping the role of intranets within organizations.In this webinar, we'll delve into the evolving role of intranets in enhancing employee experiences, with a focus on strategies that cater to the unique needs of desk workers, on-the-go professionals, and frontline employees alike. Discover how modern intranets are transforming into dynamic platforms that facilitate professional growth, streamline onboarding processes, and drive upskilling initiatives in response to industry changes. Key Takeaways: ● Gain insights into the evolving landscape of internal communication and the growing gap between employee expectations and current intranet functionalities. ● Learn from real-world success stories of leading organizations that have harnessed the potential of their intranets to improve employee experiences. ● Receive actionable strategies to transform your intranet into a dynamic, educational, and empowering platform that caters to the diverse needs of your workforce. ● Explore the latest intranet innovations and have your questions addressed by industry experts. Join us for the "Trends for 2024: What does the future of your Intranet look like?" webinar on December 5, 2023, and equip yourself with the knowledge and tools to take your internal communications to the next level. Read more

In the communication profession, creative and analytical strategies must work together for cohesive, effective and engaging campaigns. Fuel both sides of your brain with this recording bundle! Included in this bundle: Data-Driven Decision Making Master Class recording ($525 value) The Creative Ideas Master Class recording ($525 value) Article: Pocket Trend: Rising to the Challenge of Science Communication in a Digital Age by Joe Bobbey Article: Sustainable Content: Mitigating the Carbon Emissions of Digital Communications by Alisa Bonsignore Article: Pocket Trend: Say Hello to the Content Creator Generation by Katie Mackaulay Read more