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Enhance your digital acumen through this 3-part webinar series. Dr. Lilian Ajayi-Ore, Ed.D, award-winning Chief Learning Officer, Data Scientist, and Digital Marketing Executive will lead this interactive workshop around the trends in the digital landscape, benchmarking and application of strategy, organizational adoption considerations, communication techniques, and measurement of a campaign. Featuring over 4 hours of content, attendees will discuss scenarios and complete exercises together and have opportunities to share insights and ask questions. Participants will earn a certificate of completion at the end of the series. This webinar series is targeted to those with 4+ years of professional experience with responsibility for digital communication strategy. NOTE: If you are unable to attend all three sessions at the times below, recordings will be made available to all registrants after the livestreams concludes.  Section I: The Digital Landscape Tuesday, 25 October, 9:30 am – 11:00 am CT The digital media landscape has evolved rapidly, and the complexities are endless with new platforms, tools, data sources, media consumption devices, etc. The responsibilities of Digital Media and Communication professionals include savvy digital communicators, media mix strategists, omnichannel specialists, audience engagement managers, and profit-driven gurus, which could result in a head-spinning circumstance. This masterclass is an opportunity to examine the digital media landscape and trends, engage in real-time audience analysis, design strategies, and identify the right media mix that will produce the outcome necessary to achieve your digital media objectives and business goals.  The learning outcomes of this masterclass are as follows:          examine the digital media landscape and trends        engage in real-time audience analysis        identify effective digital communication strategies        learn from industry best practices         identify the right media mix for your business and audience Section II: Digital Communication Strategies  Tuesday, 8 November, 9:30 am – 11:00 am CT Research suggests that consumers are making value-based decisions and have a robust plan regarding the brands they choose to support – remaining authentic and communicating your brand values is one way a brand can influence consumer behavior. In a technology-enabled and digitally savvy world, a strategic digital communication plan is vital if a brand dares to stand out from the noise in a competitive landscape. This masterclass is an opportunity to examine existing digital communications strategies, identify the pitfalls, create a relational plan to connect with your audience, and assess your brand values to build a lifelong relationship with your audience. The learning outcomes of this masterclass are as follows:  examine effective digital communication strategies  identify pitfalls in an ineffective digital communications campaign assess real-time digital communications campaigns conduct an audience communication analysis   identify the right digital media channel to reach your audience   Section III: Organizational Adoption and Measurement Wednesday, 16 November, 9:30 am – 11:00 am CT  We know that successful digital transformation requires adoption across your organization, which is why we have added a third session on Digital Media Adoption and Measurement to ensure the success of your new digital communication strategy. Upon completing sessions one and two of the Digital Acumen Masterclass series. This third session on adoption and measurement serves as a launch point for all the digital communication strategies you intend to create at your respective business place. Adoption is a critical stage because it is an opportunity to access ahead of your new campaign release the various pathways to ensure the success of your new digital communication strategy. With the measurement, the strength of campaign performance is solely dependent on the ability to measure success, identify key performance indicators, and track. In the second half of this session, you will learn how to assess the performance of an existing campaign, how to create a dashboard and data visualization to measure campaign performance, how to develop structure campaign tracking, and how to perform audience analysis to growth existing relationship or to expand the target audience.  The learning outcomes of this masterclass are as follows:  •    create a digital channel plan for your organization •    maximize omnichannel approach to maximize investment  •    managing internal and external programmatic teams  •    examining audience and performance analysis: past, present, and future •    building digital analytics models to measure campaign performance About the Presenter: Dr. Lilian Ajayi-Ore, Ed.D Founder and Executive Director | Professor at Columbia University, NYU and TEDx Speaker, Global Connections for Women Foundation - GC4W https://www.linkedin.com/in/lilianore/ Dr. Lilian Ajayi-Ore, Ed.D., is an award-winning Chief Learning Officer, Data Scientist, and Digital Marketing Executive with over 17 years of relevant industry experience working with Fortune 100 and Fortune 500 companies. She has +10 years of experience in learning and talent development. Founder of an award-winning 501c3 non-profit organization, Global Connections for Women Foundation. Member of Marshall Goldsmith’s Top 100 Executive Coaches. An executive coach, international keynote speaker, and an economic empowerment advocate for women who have spoken in over 50 cities worldwide and invited as a keynote speaker by the United Nations, UN Women, UNDP, UNFPA, the World Bank, Toronto World Leaders Conference, TEDx American University of Paris, Harvard Business Publishing, Social Media Week, to name a few. Dr. Ajayi-Ore is a Research Scholar and University Faculty at Columbia University and NYU SPS. She holds a Master’s in Education and a Doctorate Degree in Education with Double Distinctions from the University of Pennsylvania, Graduate School of Education.  Read more

Included in this bundle... The Communicator's Role in Diversity, Equity and Inclusion Speakers: Tasneem Chopra, Diversity, Equity & Inclusion Consultant; Neil Griffiths, ERM As individuals and organizations grapple with how to lead on diversity, equity and inclusion (DE​&​I), communication professionals are looking for guidance on their role in this critical issue. Join IABC Fellow Neil Griffiths and Tasneem Chopra, Diversity, Equity ​&​ Inclusion Strategist, for a fireside chat to learn where you fit in. All > Some: The Importance of Accessible Content in Communications Speaker: Matisse Hamel-Nelis, Project Manager, Inclusive Workplaces, Canadian National Institute for the Blind (CNIB) Imagine if your business could reach millions of potential clients your competitors are missing, just by changing your outlook on the world? Fifteen percent of the population lives with some form of disability (sensory, motor, neurological or other). The UN calls them the world’s largest minority.  You’ve no doubt heard of companies being sued for inaccessible websites, but what about social media content? Or annual reports, strategic plans, podcasts and videos?  These are just some of the projects we work on as communicators, but how often do you think about accessibility when you're creating a post, producing a video, or sharing a PDF?   It's About Time For...A Leader Like Me Speakers: Priya Bates, Co-founder, A Leader Like Me & Advita Patel, Director, CommsRebel 2020 highlighted both challenges and opportunities for diversity, equity, inclusion and belonging. Starting with protests and performative gestures, individuals and organizations started asking for performance and proof of true change personally and professionally.  A Leader Like Me, with its roots in a connection that started at the 2019 IABC World Conference in Vancouver has evolved into a business launched during pandemic supporting women of colour and amplifying diverse voices around the globe.   In this session, we'll discuss: - The impact when employees and customers can't see A Leader Like Me in their organizations - How to manage imposter syndrome and build confidence through community  - How to turn awareness into action when it comes to diversity, inclusion, equity and belonging - The important role of communication professionals and the profession itself in supporting and driving change  Individually and collectively, it's about time we drive needed change. Telling Your DE&I Story: The Secret Ingredient for Success Speaker: Neil Griffiths, Global Head of Diversity, Equality & Inclusion, Environmental Resources Management There is no doubt that diversity, equ(al)ity and inclusion has been a huge part of the discourse in organizations around the world like never before. Most were caught unawares by the events of 2020 and had to race to keep up with the pace of change. There is now enough water under the bridge to know what works and what is less effective. In this session, we will explore the key principles of great DE&I communication, drawing on the lessons of the past year and the organizations who got it right (and those who did not). Expectations on organizations have never been higher, so crafting the right DE&I story is essential. It's about time we focus on what makes authentic, compelling and strategic communication on diversity, equ(al)ity and inclusion. Inclusive Virtual Experiences in a Post-COVID World Speaker: Anthony DeVergillo, Internal Digital Communications Associate, Amicus Therapeutics In 2020 the world was forced to transition from in-person events to fully virtual experiences. This transition started off slow with many unknowns, but over time we adapted and learned what worked best in order for engagement and participation to flourish. In this session you will learn why the virtual side of events should continue even after the pandemic ends, along with virtual best practices and techniques to be as inclusive as possible. You will have the opportunity to hear stories and personal experiences that highlight the importance of inclusive events and be provided with real-life examples of the beneficial impact it has on participants. I guarantee there are people who want to share their unique perspective at your events, but they cannot physically attend due to medical or transportation issues. So isn’t it about time you bring the world to your events AND bring your events to the world?   Read more

Included in this bundle... How to Make Remote Work Productive and Engaging Speaker: Tyler Lessard, Vidyard Remote work comes with a few benefits, but it also comes with serious challenges related to personal productivity, team collaboration, employee engagement and the health and wellness of our colleagues. Gone unchecked, it can lead to low morale, lack of productivity and impacted performance. But never fear, Tyler is here to help you turn this challenge into an opportunity for change! Join the video communications expert, Tyler Lessard, to discuss the real challenges your employees now face and how to overcome them. Learn about top tools for personal productivity, how to help your employees embrace video-based communications and how to avoid Zoom fatigue by rethinking how your teams communicate and collaborate in a remote working world. How to Put a Culture of Care and Well-Being at the Heart of Employee Experience with ASPCA Speaker: Christine Kitson, ASPCA Creating an Employee-Centric Experience: What Can We Learn from the Most Forward-Thinking Organizations Speakers: Lindsey Sanford & Matt Frost, Palo Alto Networks Last year, Palo Alto Networks, Box, Splunk, Uber and Zoom announced the launch of the FLEXWORK coalition – a platform where business leaders come together to ideate, share insights and reflect on how to accelerate the development of a new employee-centric work experience. In this webinar, Lindsey Sanford, Chief of Staff, People Team at Palo Alto Networks, and Matt Frost, Organizational Wellbeing Director at Gallagher, will discuss the learnings to date.  What are the biggest opportunities and challenges that have emerged from talking to hundreds of HR and communication leaders over the past few months?  As the world returns to ‘normal’, how can we capitalise on those essential lockdown learnings to help leaders think differently about the way they manage their teams?  What ideas have been trialled – and what are the outcomes? Stop Waiting - Help Your Team ACHIEVE Now! Speaker: Dan Irvin The mark of a true leader is someone who is determined to help future leaders get to where they need to be faster. They provide clarity and space for their team members to thrive – not just sometime down the road, but NOW. This workshop is ideal for leaders or managers who are working with future leaders. Dan provides a simple to understand and fun to implement system that motivates teams to get started with achievement and avoid the pitfalls of people and culture leadership. Increasing Employee Engagement in 2021: 5 Opportunities to Succeed Speakers: Peter Mallozi, Principal Value Consultant, Staffbase; Jeff Corbin, Senior Strategic Advisor, Internal Communications Consulting, Staffbase The COVID-19 pandemic brought the strategic value of the internal communication profession to the forefront, as all eyes were on comms for crisis management and information on the new normal of the workplace. How can you continue to maintain this influence in the new year? Data may prove to be your secret weapon. Join Ragan and Jeff Corbin, Senior Strategic Advisor, Internal Communications Consulting, Staffbase, for a look at the company’s recently published data trends report about the workplace, and what communication professionals can learn from how employees engage with the communications they receive. It's All About Employee Experience Speaker: Drew Munn, Future Impact Advisor, Gallagher Millions of dollars are invested each year by e-commerce firms into making it easier for people to get to what they need: from the age-old practice of SEO to cutting-edge trends like integrating their functionality into messaging apps. With this high-impact, low-effort experience becoming the de facto standard for how we interact with our customers, why don't we put the same effort into engaging our employees? By shifting the way we think about our channels and messages, there’s nothing stopping us from harnessing the power of the customer experience market to super-charge the experience we offer employees. Complex intranets and boring corporate mailshots have had their day, but new tools need new strategies if we're going to make the most of them. It's time to review our digital communication landscape: to make sure we're making the most of what's available today, and that we're ready for whatever's around the corner. Shaping and Influencing Culture in a Remote Work Environment Speaker: Leslie Krohn, Chief Communications Officer/Director of Communications & Public Affairs, Argonne National Laboratory Working remotely is not a new concept, but now so many companies and organizations are making it a permanent work solution. While this is a welcomed shift for people who are use to conducting business online, it can be challenging for communicators who focus on shaping culture, especially when that type of work was usually for employees who everyday reported into a work location. Leslie's presentation will focus on ITS ABOUT TIME TO RETHINK how to change and influence culture in a remote environment. What Doesn't Kill You Makes You Miserable - Shift Stress to Advantage Your Teams and Your Clients Presented by: Deborah Gilboa, Family Physician & Resilience Expert, Ask Doctor G The developed world is terrified of stress. For decades we've accepted this narrative: struggle magically makes organizations, teams and individuals stronger; while simultaneously fearing the negative effects of every situation that makes us uncomfortable. Leaders do what they can to reduce and avoid stress for their teams, and teams work to prove to others that their service or product will eliminate stress in order to prove their worth. It's about time to look at the science of strength and success, and confront the fallacies behind the belief that stress is the enemy. Deborah Gilboa, MD (Dr. G), a board certified Family Physician and Resilience Expert, will demonstrate the usefulness of stress to build mental health, the value of addressing change with openness rather than fear, and the strategies to get teams and customers on board. Struggle doesn't make us stronger, but our mental fitness in the face of change can. Developing and Managing Highly Effective Teams Speaker: Eileen Chadnick, ABC, PCC Developing and Managing Highly Effective Teams introduces emerging leaders to some crucial must-knows and must do’s as a new leader. Learn about: the shift from the old paradigm of managing to a more collaborative and integrated leadership approach; the distinctions between ‘managing’ and ‘leading’ mindsets and behaviors; various conversation strategies to connect with your team; leading with a strengths-oriented approach; and team-building strategies to take your people to higher levels of engagement, performance and overall team efficacy. Ideal for emerging and aspiring leaders as well as more experienced leaders who want to hone their leadership efficacy further. The Art of Engagement and Connection in our Virtual Communication Speaker: Cecilia Lui, Founder & Director, ILIA Connect In the era that is Covid-19, everyone has been pushed to the virtual space for their professional, personal and social needs.  Yet, engagement has been a top challenge reported for virtual communication throughout the pandemic. Whether we are part of the work-from-home culture with a daily need to show up for meetings and presentations, or that we crave social connections and regularly attend networking events, adapting our skills and optimizing our ability to communicate with equal or more effectiveness in the virtual world has become a critical skill we need to master.  In this session, we will learn the elements that help elevate our ability to step up and show up in the virtual world.  The speaker shares how her communications and cross-cultural work complements each other in helping us gain visibility and create impact in our virtual communication. Water Coolers and Weak Ties: Keeping Informal Networks Alive in a Virtual World Speaker: Diana Hong, Managing Director, CRA, Inc. What the research and our experiences show is that during virtual work, our networks narrow down - our strong ties get stronger and our weak ties get weaker. Even within a team, we find that our day to day fills from more meetings with those whom we closely collaborate with and little to no interaction with others we used to see in hallways, break rooms, cafeterias, near the printer or coffee machine. But research also shows creativity and career opportunities come from casual collisions - from the expanded network beyond immediate connections or people you know in passing. So how do we reconcile this? We're in an era of work that means it's about time to better leverage hybrid or fully remote work environments. In this session, we'll cover pointers from academia, real-life examples, and suggestions for organizational communications leaders through presentation, exercises, breakout sessions, and live polling. Read more

Leading Through Change Communication Most internal communications are involved in some form of change. However, as communication professionals we need to do more than create awareness – we need to be a part of the whole process of managing transformation.  This course recognizes that and provides early insights into the change process and how we, as communicators, can help organizations explore the questions we need to ask and the core steps that need to be reflected in our change communication strategies. This course is designed as an introduction to those new to this area of internal communications, or new to the organizational communication discipline in general. If you are a senior communicator, it may serve as a helpful refresher for you or introduce you to a new model of change. In this course, you will not only be introduced to research-backed change theories, but you will also begin to understand how those principles can support you in the creation of your own change communication strategy. Mapping out what is changing, why and when, can help you integrate the communication approach and messages you’ll need to help your audience understand and support change. Instructor: Dr. Julie M. Bjorkman As a results-oriented change communication and organization development (OD) expert, Dr. Bjorkman’s career over the past 30 years includes working with multi-national companies going through large-scale change. By using data-based research methods, she identifies and creates the appropriate change intervention and communication strategies to develop a full range of deliverables to engage and retain the workforce. Her professional experiences with large corporations such as GE, HSBC, British Petroleum, and Takeda Pharmaceuticals have given her a wealth of on-the-job experience with organizational change. Dr. Bjorkman is originally from northeast Ohio where she earned her bachelor’s degree in English from John Carroll University and her master’s degree in OD from Case Western Reserve University. She completed her Ph.D. in organization development and change from Benedictine University with a research focus on change communications. She is a published author on change communications and continues to conduct research, write, and consult with organizations on this topic. Read more

   Presented by: Mary-Ellen Hynd, MBA, CPCC Leaders with emotional intelligence and training are needed at every level of an organization. During this workshop series, you will find clarity in your personal values as well as a deepened understanding of creative competencies versus reactive tendencies. Who should attend Mid career professionals seeking personal growth, improved relationships and career advancement Business owners ready to move their people and organization forward and up to the next level A Certified Professional Co-Active Global Coach, Mary-Ellen Hynd, MBA, CPCC, ACC specializes in coaching mid to senior level professionals within and outside organizations to develop a creative versus reactive leadership mindset to advance in their lives and careers. An Executive Coach and Educator for the Schulich Executive Education Centre, she brings sustainability and communication lenses to her assignments. Mary-Ellen is certified to deliver The Leadership Circle Profile™. Read more

Developing and Managing Highly Effective Teams Developing and Managing Highly Effective Teams introduces emerging leaders to some crucial must-knows and must do’s as a new leader. Learn about: the shift from the old paradigm of managing to a more collaborative and integrated leadership approach; the distinctions between ‘managing’ and ‘leading’ mindsets and behaviors; various conversation strategies to connect with your team; leading with a strengths-oriented approach; and team-building strategies to take your people to higher levels of engagement, performance and overall team efficacy. Ideal for emerging and aspiring leaders as well as more experienced leaders who want to hone their leadership efficacy further.   Instructor: Eileen Chadnick, ABC, PCC An IABC member since 1997, Eileen is principal of Big Cheese Coaching and Chadnick Communications. A certified coach and leadership development professional, Eileen champions professional, personal, and organizational well-being with a focus on leadership and communication impact and career management. Since 2003, she has supported leaders, teams, and organizations towards greater efficacy, engagement, and success with individual, team and culture-building initiatives. Eileen draws from the disciplines of emotional intelligence, neuroscience, and Conversational Intelligence®. Her work has been recognized by the International Coach Foundation with a Prism Award for business excellence with leadership coaching.   In addition to authoring the book, Ease: Manage Overwhelm in Times of Crazy Busy, Eileen has been a contributing columnist on career and leadership topics since 2007 for the Globe and Mail, Canada’s National daily newspaper. See more at www.Bigcheesecoaching.com Read more