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Recorded: December 2021 Career Roadmap: Generalist/Specialist, Strategic Adviser Organizations value communications more than ever according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week, an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. The fourth annual survey polled 300 communications professionals and found in the wake of a tumultuous year, 80 percent “agree” or “strongly agree” organizations place a greater value on communications. It’s a golden opportunity for our profession and this webinar will review the data and make practical recommendations for seizing the moment. Three Session Takeaways: Capitalizing on value. In the wake of a tumultuous year, 80% “agree” or “strongly agree” organizations place a greater value on communications. When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. We’ll walk through the data and discuss what PR and comms can do to build on this success. Too many priorities. The top three challenges facing communications and PR professionals are 1) “too many priorities” (40%), “cutting through the noise” (37%), and working with “leaders that don’t understand communications” (36%). We’ll walk through the data and suggest ways for managing priorities and educating executives. The media relations struggle. Some 60% of respondents say media relations is harder or much harder compared to last year. It’s not getting any easier, so we’ll walk through the data and make practical suggestions as to cut through the clutter. Speakers: Edward Lundquist, Echo Bridge LLC; Frank Strong, Sword and the Script Read more

Recorded: March 2021 Career Roadmap: Foundation, Generalist/Specialist, Strategic Adviser, Business Leader The COVID-19 pandemic brought the strategic value of the internal communication profession to the forefront, as all eyes were on comms for crisis management and information on the new normal of the workplace. How can you continue to maintain this influence in the new year? Data may prove to be your secret weapon. Join Ragan and Jeff Corbin, Senior Strategic Advisor, Internal Communications Consulting, Staffbase, for a look at the company’s recently published data trends report about the workplace, and what communication professionals can learn from how employees engage with the communications they receive. During this quick one-hour FREE webinar, you’ll get the guidance you need to keep employee engagement strong in a rapidly changing landscape. You’ll also have the chance to ask your pressing questions about your biggest internal communications challenges. Three Session Takeaways:  How employee engagement was impacted in the U.S. and globally during 2020 as a result of the COVID-19 pandemic What data says communication professionals should consider in 2021 to keep their “seat at the table” The value of data and cloud-based employee communication applications in guiding the work of communicators Industry specific examples to ensure that employees remain engaged whether or not a crisis is ongoing Speakers: Peter Mallozi, Principal Value Consultant, Staffbase; Jeff Corbin, Senior Strategic Advisor, Internal Communications Consulting, Staffbase Read more

Recorded: August 2021 Career Roadmap: Foundation, Generalist/Specialist, Strategic Adviser, Business Leader As organizations reimagine the future of work and the hybrid workplace, the employee digital experience will emerge as a key component to maintaining company culture. The past year has led companies to create experiences for their employees that are personalized, engaging and built on connections with a source of truth. Join Emmett Herrick, Employee Experience Coordinator, as they share insights on improving the employee experience and connecting a globally dispersed workforce through a company intranet. Learn how Greenhouse developed a strong content management strategy to shape the employee experience through communication using Simpplr. In this webinar you will learn: Why a strong internal communication platform is needed for company culture The importance of augmenting accessibility to company information & policies How to transform the intranet and employee experience Speaker: Emmett Herrick, Greenhouse Read more

Recorded: September 2021 Career Roadmap: Generalist/Specialist, Strategic Adviser, Business Leader As a communication professional, you play a pivotal role in helping your organization adapt to changing dynamics. In this webinar, you’ll be introduced to the Beckhard-Harris Change Model and learn how to use your skills to help your organization transform and overcome resistance. As a participant, you’ll receive practical tips and tools to: Assess organizational readiness Create and communicate a compelling vision   Design engaging programs to motivate leaders and employees into action   Speaker: Mindy Kantor, Mindy Kantor, LLC Read more

Recorded: October 2021 Career Roadmap: Foundation, Generalist/Specialist, Strategic Leader PowerPoint is such an essential tool for all types of communication, but it’s badly used. Revolutionize your content with amazing visuals, engage your audience with compelling animations, and impress them with beautiful, professional design. All using only PowerPoint. You’ll see a host of visual storytelling techniques, all demonstrated live, that you can use immediately to create amazing presentations or interactive content. You’ll see how to apply these to marketing content, sales conversations, and pitch meetings, plus get free sources for graphics and productivity boosting tools. Three Session Takeaways:  Create dynamic visuals that support persuasive stories to engage your audience Develop professional looking designs for presentations and other content Become a PowerPoint legend with techniques to make effective presentations quickly and easily Speaker: Richard Goring, BrightCarbon Read more

Recorded: December 2021 Career Roadmap: Foundation, Generalist/Specialist COVID-19 has reinforced the criticality of getting communication right in a crisis, yet many organisations continue to make the same predictable mistakes in their crisis response. As a consequence, reputations, organisations and their stakeholders are unnecessarily harmed. As the guardians of organisational reputation, communicators must play a critical role in ensuring their organisations avoid these crisis management traps.  With 25 years’ experience working with organisations in crisis, Jonathan Hemus knows the most common crisis management traps and their potentially disastrous consequences. This session will reveal his ten golden rules to avoid these catastrophic pitfalls and ensure a purposeful and surefooted crisis response.  Through Jonathan’s insights from the frontline and participation in a scenario-based exercise, attendees will learn how to deploy practical, powerful tools, provide sound counsel to leaders confronting a crisis and reduce the impact on both the organisation and its stakeholders. Three Session Takeaways:  The ability to recognise and avoid the ten most common crisis management traps An understanding of techniques such as ‘strategic intent’ and ‘main effort’ to ensure a purposeful crisis management response A fresh perspective on how to support their leadership team or clients to avoid the unnecessary damage caused by a mishandled crisis Speaker: Jonathan Hemus, Insignia Crisis Management Read more