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  Instructor: Mary Ann McCauley, ABC, IABC Fellow Course Description: Creating a Dynamic Plan presents a strategic  communication planning model will allow you to achieve a consistent, higher level of excellence in your day-to-day communication tasks. For those of you with some experience in planning, this course will serve as a refresher and likely will present a new approach or two to your strategic process. If you have little experience in strategic planning, this course will offer a practical strategic planning process and model. It will be your tool to staying on track. IABC Academy Category: Communication Strategy and Engagement Category Description: A communication professional identifies and communicates with employees, customers, shareholders, regulators, government agencies and other groups with an interest in the organization’s activities. All these groups have the potential to change the organization’s results. The communication professional fosters and nourishes relationships with them that will support the organization’s mission and goals and uses dialogue to tell the organization’s story and garner support. Related to Global Communication Certification Council (GCCC) Domain: Communication Strategy and Engagement   Presenter bio: Mary Ann McCauley is an ABC, IABC Fellow, and is president and principal of Catalyst Communications, located in Reno. Mary Ann provides strategic communication counsel to broad spectrum of businesses and nonprofits. She works closely with senior management to develop and implement strategic corporate communication and marketing plans. Prior to founding her consultancy in 1987, Mary Ann held several management positions in large corporations including First Union Bancorporation, Hallmark Cards, Inc. and United Technologies Communications Company. She served on local, regional and international boards of the International Association of Business Communicators. Currently, she serves on the board of the Northern Nevada Literacy Council and on the Council as membership chair for the American Association of University Women (AAUW) Reno branch. Read more

Recorded: April 2022 Roadmap: Business Leader Global Standard: Consistency  Speaker: Stephen Krempl, CEO, Krempl Communications Intl Participants will get insights on what is needed to be ready for their next level within their organization. For example, what mindsets and behaviours are needed to stand out and be more visible to senior management Three Session Takeaways: • Going from GOOD to GREAT • Creating Green X’s • Rules of the Game Read more

Recorded: April 2022 Career Roadmap: Generalist/Specialist, Strategic Advisor Global Standard: Strategy, Analysis, Engagement Speakers: Susan Slage, Kristy Alexander, Joe Heddy Employee communication has been business-critical for organizations over the past two years. However, with economic uncertainty and tight budgets, there is increasing pressure to add business value beyond the traditional focus of employee engagement. This challenge is also a tremendous opportunity for workplace communicators in IC and HR to focus their efforts on bottom-line, operational-oriented, business goals that are high on the executive agenda — and at the same time increase their influence across their organizations. Join former Microsoft executive Susan Slagle, ex-UTC Aerospace manager Joe Heddy, and FWI content strategist Kristy Alexander as they share best practices and specific examples of how to orchestrate your communications across multiple channels — and in ways you might not have thought of before. Read more

Recorded: April 2022 Career Roadmap: Foundation Global Standard: Strategy, Analysis Speaker: Mindy Kantor  In this webinar, Mindy Kantor shares five questions to consider before your next interview to stand out and stay true to yourself. She provides insights into the hiring manager’s perspective and offers ways to ground yourself in optimism and realism to radiate confidence throughout the entire process. Read more

Recorded: March 2022 Roadmap: Strategic Advisor/Business Leader Speakers: Vicky Nunes, Sr. Director of People Experience, Simpplr  Brian Brannon, Director of Communications, Simpplr In a thought provoking session, Vicky Nunes and Brian Brannon take a look at why the best employee experience teams build trust through action-driven communications, accountability of action, and how you can follow suit using an EX trust communications cycle. Specifically, they’ll answer the questions of how EX and IC should rethink employee communications and initiatives, how to retain engagement in communications, and how to build trust-building employee communication cycles. Three Session Takeaways: ● Why tying employee experience action to internal communication matters ● How to plan an initiative-based employee communication cycle ● A new perspective on what it means to develop a trust with employees and why it matters Read more

Recorded: March 2022 Roadmap: Strategic Advisor/Business Leader Speakers: Siobhan Hammond, Change & Internal Communication Subject Matter Expert, Gallagher Employee Experience & Communication Amanda Sheps, Principal Consultant, Gallagher Employee Experience & Communication    Endorsed by the IABC, the annual State of the Sector report is the definitive global survey of the internal communication profession brought to you by Gallagher’s Employee Experience and Communication team. In this webinar, Siobhan Hammond and Amanda Sheps will explore some of the key themes covered in the 2021/22 report, which is informed by 1,300+ responses from communication and HR professionals around the world. Read more