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Recorded: February 2022 Career Roadmap: Generalist/Specialist Presented by: Kristen Dyck, Personal Branding Strategist & Founder, AVRO Creative  Kristen Dyck will walk you through the steps to building a strategic network and share lots of tips and tricks along the way. No more confusion, no more wasted time and energy trying to figure out the platform. This is actionable information you can use immediately. You’re going to leave feeling confident and knowing a LOT more about LinkedIn. Read more

Recorded: February 2022 Roadmap: Generalist/Specialist Speaker: Ravi Rajani, Founder, Ravi Rajani Coaching and Consulting Today, 45% of businesses fail within their first 5 years. Whether you’re trying to win new business, attract high quality partnerships or land investment for your idea, how you present your message matters to the lifeblood of your mission. In order to stand out and rise above the noise, you need to learn how to infuse storytelling into your presentations to make them memorable and impactful for your prospect's who have a million dollar problem they need to solve. By the end of your time with Ravi, you will unlock the 5 influential stories every sales presentation needs to connect and convert.   Read more

Speakers: Monique Zytnik, Senior Communication Advisor, Open Communication and Andreas Ringsted, Chief Digital Officer, Open Communication New technology is exciting, but are we losing sight of the human aspect of what we’re trying to achieve? Through global and regional case studies, Monique and Andreas will show you how immersive communication supports a rich employee experience for the disperse workforce. We’ll also step away from the technology (such as a 3D desktop or virtual reality) and bring it back to fundamental theories and goals, setting the standards for the new hybrid work environment. Let’s take your internal communications to the next level!  During this session we’ll cover:   When is it a good idea? Immersive experience use cases and how to get started  Keeping those human qualities at the centre of the experience  Tangible case studies of projects we have worked on Essential ingredients to a successful internal communication focused virtual reality project  Key learnings   Read more

Recorded: September 2021 Career Roadmap: Strategic Adviser, Business Leader The mark of a true leader is someone who is determined to help future leaders get to where they need to be faster. They provide clarity and space for their team members to thrive – not just sometime down the road, but NOW. This workshop is ideal for leaders or managers who are working with future leaders. Dan provides a simple to understand and fun to implement system that motivates teams to get started with achievement and avoid the pitfalls of people and culture leadership. Speaker: Dan Irvin Read more

Recorded: December 2021 Career Roadmap: Generalist/Specialist, Strategic Adviser Organizations value communications more than ever according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week, an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. The fourth annual survey polled 300 communications professionals and found in the wake of a tumultuous year, 80 percent “agree” or “strongly agree” organizations place a greater value on communications. It’s a golden opportunity for our profession and this webinar will review the data and make practical recommendations for seizing the moment. Three Session Takeaways: Capitalizing on value. In the wake of a tumultuous year, 80% “agree” or “strongly agree” organizations place a greater value on communications. When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. We’ll walk through the data and discuss what PR and comms can do to build on this success. Too many priorities. The top three challenges facing communications and PR professionals are 1) “too many priorities” (40%), “cutting through the noise” (37%), and working with “leaders that don’t understand communications” (36%). We’ll walk through the data and suggest ways for managing priorities and educating executives. The media relations struggle. Some 60% of respondents say media relations is harder or much harder compared to last year. It’s not getting any easier, so we’ll walk through the data and make practical suggestions as to cut through the clutter. Speakers: Edward Lundquist, Echo Bridge LLC; Frank Strong, Sword and the Script Read more

Recorded: March 2021 Career Roadmap: Foundation, Generalist/Specialist, Strategic Adviser, Business Leader The COVID-19 pandemic brought the strategic value of the internal communication profession to the forefront, as all eyes were on comms for crisis management and information on the new normal of the workplace. How can you continue to maintain this influence in the new year? Data may prove to be your secret weapon. Join Ragan and Jeff Corbin, Senior Strategic Advisor, Internal Communications Consulting, Staffbase, for a look at the company’s recently published data trends report about the workplace, and what communication professionals can learn from how employees engage with the communications they receive. During this quick one-hour FREE webinar, you’ll get the guidance you need to keep employee engagement strong in a rapidly changing landscape. You’ll also have the chance to ask your pressing questions about your biggest internal communications challenges. Three Session Takeaways:  How employee engagement was impacted in the U.S. and globally during 2020 as a result of the COVID-19 pandemic What data says communication professionals should consider in 2021 to keep their “seat at the table” The value of data and cloud-based employee communication applications in guiding the work of communicators Industry specific examples to ensure that employees remain engaged whether or not a crisis is ongoing Speakers: Peter Mallozi, Principal Value Consultant, Staffbase; Jeff Corbin, Senior Strategic Advisor, Internal Communications Consulting, Staffbase Read more