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Recorded: July 2021 Career Roadmap: Foundation, Generalist/Specialist, Strategic Adviser Storytelling is one of the hottest communications skills. But there’s a particular type of story that needs far more attention than it currently gets...your corporate story.   Your corporate story conveys the heartbeat or DNA of your organization: in essence who you are, where you’re going, and how you’ll get there. It’s the most important story you can tell because it needs to unite people and anchor everything they say and do.   Your corporate story needs to be incredibly simple because people need to get, buy, share and, ultimately, live it. Unfortunately, it’s also notoriously hard to craft for two reasons:   The need to work with Executives, analysts, and strategists, understand their often complex thinking, add to the discussion, and demonstrate your value. The need to balance the sheer number of stakeholders, viewpoints, and vested interests involved. Speakers: Zora Artis & Wayne Aspland, The Content Factory Read more

Recorded: June 2021 Career Roadmap: Foundation, Generalist/Specialist What’s an organization? Look up the dictionary and you’ll find it’s simply an organized group of people working to achieve a common goal or purpose. And, what’s a team? Well, it’s basically the same thing.   That’s easy enough. But, here’s the issue. If that’s the definition, then most businesses in the world today don’t come close to being real organizations or teams. Research has shown over many years that... People simply don’t understand or buy into the common goal, strategy, or purpose of the organization they work for Generally speaking, leaders aren’t helping them. In fact, many don’t even realize there’s a problem And many communication professionals are reporting that they feel ill-equipped to turn this problem around. But turn this around we must and, more importantly, we can. In fact, building shared understanding and alignment is possibly the biggest opportunity the communication team has to really impact the bottom line and sustainability of the organization.   Speakers: Zora Artis & Wayne Aspland, The Content Factory Read more

Recorded: September 2021 Career Roadmap: Foundation, Generalist/Specialist, Strategic Adviser, Business Leader With remote and hybrid work here to stay, internal communicators must continue to find new and novel ways to keep employees engaged and informed virtually. Join us for “The Modern Intranet 101” and see how a modern intranet: Centralizes critical top-down internal communications Shapes culture and drive employee engagement with an engaging and an easy-to-use interface. Creates a virtual watercooler to unify employees Enables quick and personalized communications with no reliance on IT Speakers: Ian Freiberg and Jamie Yan Read more

Recorded: September 2021 Career Roadmap: Foundation, Generalist/Specialist Last year, Palo Alto Networks, Box, Splunk, Uber and Zoom announced the launch of the FLEXWORK coalition – a platform where business leaders come together to ideate, share insights and reflect on how to accelerate the development of a new employee-centric work experience. In this webinar, Lindsey Sanford, Chief of Staff, People Team at Palo Alto Networks, and Matt Frost, Organizational Wellbeing Director at Gallagher, will discuss the learnings to date.  What are the biggest opportunities and challenges that have emerged from talking to hundreds of HR and communication leaders over the past few months?  As the world returns to ‘normal’, how can we capitalise on those essential lockdown learnings to help leaders think differently about the way they manage their teams?  What ideas have been trialled – and what are the outcomes? Three Session Takeaways:  Find out how some of the world’s most progressive employers are rethinking their practices and policies to create a more employee-centric work experience Understand the new expectations of leaders, and how you can help them shift their mindset? This is a real opportunity for expert communicators to shine – don’t miss out! Speakers: Lindsey Sanford & Matt Frost, Palo Alto Networks Read more

Recorded: August 2020 Career Roadmap: Foundation, Generalist/Specialist, Strategic Adviser, Business Leader Sponsored by Workplace from Facebook; Presented by Jonny Oser and Desiree Motamedi As we settle into the new normal, much of our focus turns to how we keep our employees safe, supported and connected. Facebook’s 49,000 employees shifted to 100% remote working in March, and most are now looking at working remotely until at least the end of 2020. During this shift in operations, Facebook’s employees remain supported, informed and connected to not only each other, but to leadership and the company’s vision and strategy. Maintaining this level of connectedness has helped Facebook to keep delivering on its mission to enable community both internally and with our partners. Join this session with Facebook internal communications leader Jonny Oser to gain insights on: How to strengthen culture and employee engagement for remote workers and teams back to their regular workplace Making timely critical communication and information accessible to all employees Applying fresh approaches on preparing and re-energizing your organization for beyond COVID-19 Speaker: Jonny Oser, Facebook; and Desiree Motamedi, Workplace Read more

Recorded: September 2021 Career Roadmap: Foundation, Generalist/Specialist, Strategic Adviser, Business Leader Here’s a basic truth:  Sometimes it feels like the obstacles don’t stop coming: internal demons, like resistance, self-doubt, and overwhelm; and external demons, like competitors, negative influences, shady marketing tactics, scary technology, lack of money, and scarce resources. This is normal.  Everyone from Facebook COO Sheryl Sandberg to actress Natalie Portman say they’ve dealt with paralysing feelings of inadequacy. Most people with competence, and that’s all of us, have some Impostor Syndrome, because we know how much we don’t know. So that’s the problem. And if you’re here, you’ve experienced it. Let’s get onto the solution. I have tools, tips and techniques for you. Three Session Takeaways:  Understand why creative thinkers experience Impostor Syndrome more frequently than anyone else. Know how to recognise and tackle Impostor Syndrome in your own working life. Use practical tools and techniques to overcome Impostor Syndrome, both in the moment and for the longer term. Speaker: Tiffany Markman, Tiffany Markman Writing & Training Read more