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Recorded: October 2020 Career Roadmap: Foundation, Generalist/Specialist, Strategic Adviser, Business Leader Speaker: Christine Kitson, ASPCA Read more

Recorded: October 2020 Career Roadmap: Foundation, Generalist/Specialist, Strategic Adviser, Business Leader You are responsible for enabling lasting culture, engaging employees and ensuring communications from leadership are effective. Your C-Suite similarly need to drive company value and lead from the front during times that warrant extra care and focus. But people inside and outside the organization now expect to know the person behind the job title, and seek to understand who you are as a human more than just their boss.   Join Facebook as we dissect their approach to humanised leadership and the benefits of bringing your authentic self to work and how to do it. Three Session Takeaways:  Learn how to communicate effectively over video Understand how to encourage and help leaders bring their authentic selves to work Takeaway easy tips and tricks to run better video based comms from your home office Speakers:  Jason Singh, North America Marketing Manager, Workplace  Ben Gould, Head of the Connected Executive Program, Workplace Mark Pollard, Offsite Technical Producer, Facebook Jesse Evans, Customer Education Manager, Workplace Paloma Redondo, Internal Communications Lead, Facebook Read more

Recorded: September 2020 Career Roadmap: Foundation, Generalist/Specialist, Strategic Adviser, Business Leader More corporate email is being sent than ever before due to Covid-19 and related business operational changes, and employees who are working, whether from home or in the facilities, are actually working longer hours. What lessons can be learned regarding engaging employees during times of crisis? Join us as we analyze the data from our 2020 Corporate Communications Internal Email Benchmarks and Our State of Corporate Communications, Summer 2020 Survey Findings.  We will identify changes that emerged during the crisis, what’s working now, and map a path for the future. Discover the answers you need now: Are employees reading your email broadcasts? When and how often should you send critical messages? How much email is too much? Because internal communications and email is more important than ever, let’s get smarter about it. In this session you’ll learn: How have channels changed in response to the pandemic How email is performing during the pandemic and 6 tips to make your email more engaging What information employees want to hear now from their organizations Ideas to keep remote employees engaged and productive The most valuable metrics to report to leadership Speaker: Michael DesRochers, Politemail Read more

Recorded: November 2020 Career Roadmap: Foundation, Generalist/Specialist The only thing that really matters when engaging with an audience is making them feel something! Storytelling at its core is how humans communicate. In business, telling a personal story to make a point, is the most compelling way to deliver your message. Messages delivered as stories can be up to 22 times more memorable than just facts. Emotion is truly the fast lane to the brain … particularly in a virtual world!  In this high energy, hands-on workshop, guests will learn and apply storytelling skills that will teach them: How to engage and connect with the audience through well told stories. The fine art and science of story structure. When and how to use stories effectively. Speaker: Marilyn Barefoot Read more

Recorded: December 2020 Career Roadmap: Generalist/Specialist, Strategic Adviser Imagine what you could accomplish by maximizing your agency relationships to deliver more impact for your entire communication team. Whether you are a public, private or nonprofit organization, you probably carefully watch how you spend your limited PR budget and want to make sure you have an agency partner who cares as much about delivering results as you do. Relationships that start full of promise (since like a marriage, no one hires an agency thinking it won’t work) often fail because of a few key missing elements. Join an expert who has been on both sides of the table for an energetic discussion on what makes a winning model so that everyone comes out ahead. Three Session Takeaways: Managing expectations Being the best client possible Do’s and Don’ts for great agency-client relationships Speaker:  Leslie Quinton, Bombardier Recreational Products (BRP) Read more

Recorded: December 2020 Career Roadmap: Foundation, Generalist/Specialist Disruption and uncertainty in the world doesn’t mean that the world stands still. For many individuals around the world, it’s been a time of enlightenment and self-reflection. Watch this webinar recording to learn what changes mean for you and your own career progress, what you can control and how you can upskill to ready yourself for what’s next. Session Takeaways: Define what success means to you Understand opportunities for learning and development Take ownership and control of your personal career roadmap Speaker: Priya Bates, Strength Communication Read more