Get online professional development from IABC On Demand

Recorded: November 2020 Career Roadmap: Foundation, Generalist/Specialist The only thing that really matters when engaging with an audience is making them feel something! Storytelling at its core is how humans communicate. In business, telling a personal story to make a point, is the most compelling way to deliver your message. Messages delivered as stories can be up to 22 times more memorable than just facts. Emotion is truly the fast lane to the brain … particularly in a virtual world!  In this high energy, hands-on workshop, guests will learn and apply storytelling skills that will teach them: How to engage and connect with the audience through well told stories. The fine art and science of story structure. When and how to use stories effectively. Speaker: Marilyn Barefoot Read more

Recorded: December 2020 Career Roadmap: Generalist/Specialist, Strategic Adviser Imagine what you could accomplish by maximizing your agency relationships to deliver more impact for your entire communication team. Whether you are a public, private or nonprofit organization, you probably carefully watch how you spend your limited PR budget and want to make sure you have an agency partner who cares as much about delivering results as you do. Relationships that start full of promise (since like a marriage, no one hires an agency thinking it won’t work) often fail because of a few key missing elements. Join an expert who has been on both sides of the table for an energetic discussion on what makes a winning model so that everyone comes out ahead. Three Session Takeaways: Managing expectations Being the best client possible Do’s and Don’ts for great agency-client relationships Speaker:  Leslie Quinton, Bombardier Recreational Products (BRP) Read more

Recorded: December 2020 Career Roadmap: Foundation, Generalist/Specialist Disruption and uncertainty in the world doesn’t mean that the world stands still. For many individuals around the world, it’s been a time of enlightenment and self-reflection. Watch this webinar recording to learn what changes mean for you and your own career progress, what you can control and how you can upskill to ready yourself for what’s next. Session Takeaways: Define what success means to you Understand opportunities for learning and development Take ownership and control of your personal career roadmap Speaker: Priya Bates, Strength Communication Read more

Recorded: December 2020 Career Roadmap: Foundation, Generalist/Specialist, Strategic Adviser, Business Leader As individuals and organizations grapple with how to lead on diversity, equity and inclusion (DE​&​I), communication professionals are looking for guidance on their role in this critical issue. Join IABC Fellow Neil Griffiths and Tasneem Chopra, Diversity, Equity ​&​ Inclusion Strategist, for a fireside chat to learn where you fit in. Speakers: Tasneem Chopra, Diversity, Equity & Inclusion Consultant; Neil Griffiths, ERM Read more

Recorded: August 2020 Career Roadmap: Foundation, Generalist/Specialist, Strategic Adviser, Business Leader Listening is more important than ever in the post-COVID-19 world. This webinar provides the lessons and an update on The Good Listening Practice report from the IABC Foundation’s Listening Project team as they prepare to include the IABC membership in its first global listening survey. The session will include opportunities to discuss good practice and access the latest reports, tools and stories on effective listening from the project. Speakers: Howard Krais, Johnson Matthey; Mike Pounsford, Couravel; Kevin Ruck, PR Academy Read more

Recorded: August 2020 Career Roadmap: Foundation, Generalist/Specialist Overnight, the world has turned completely virtual moving from in-person workshops to Zoom calls and presentations. How can we thrive in this new presentation setting? Brenden, founder of YouTube channel MasterTalk, will be leading a workshop to help attendees navigate the online world through his expertise in online communication. Learning Objectives: Easy-to-use communication tips to master any online presentation that can be practised on a daily basis Mindshift from viewing public speaking as "nerve wracking, scary" to "inspiring and a way to make a difference online" An introduction in how elite presenters think and adapt to changing presentation environments such as online workshops Speaker: Brenden Kumarasamy, MasterTalk on YouTube Read more