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Recorded: September 2020 Career Roadmap: Foundation, Generalist/Specialist, Strategic Adviser, Business Leader More corporate email is being sent than ever before due to Covid-19 and related business operational changes, and employees who are working, whether from home or in the facilities, are actually working longer hours. What lessons can be learned regarding engaging employees during times of crisis? Join us as we analyze the data from our 2020 Corporate Communications Internal Email Benchmarks and Our State of Corporate Communications, Summer 2020 Survey Findings.  We will identify changes that emerged during the crisis, what’s working now, and map a path for the future. Discover the answers you need now: Are employees reading your email broadcasts? When and how often should you send critical messages? How much email is too much? Because internal communications and email is more important than ever, let’s get smarter about it. In this session you’ll learn: How have channels changed in response to the pandemic How email is performing during the pandemic and 6 tips to make your email more engaging What information employees want to hear now from their organizations Ideas to keep remote employees engaged and productive The most valuable metrics to report to leadership Speaker: Michael DesRochers, Politemail Read more

Recorded: November 2020 Career Roadmap: Foundation, Generalist/Specialist The only thing that really matters when engaging with an audience is making them feel something! Storytelling at its core is how humans communicate. In business, telling a personal story to make a point, is the most compelling way to deliver your message. Messages delivered as stories can be up to 22 times more memorable than just facts. Emotion is truly the fast lane to the brain … particularly in a virtual world!  In this high energy, hands-on workshop, guests will learn and apply storytelling skills that will teach them: How to engage and connect with the audience through well told stories. The fine art and science of story structure. When and how to use stories effectively. Speaker: Marilyn Barefoot Read more

Recorded: December 2020 Career Roadmap: Generalist/Specialist, Strategic Adviser Imagine what you could accomplish by maximizing your agency relationships to deliver more impact for your entire communication team. Whether you are a public, private or nonprofit organization, you probably carefully watch how you spend your limited PR budget and want to make sure you have an agency partner who cares as much about delivering results as you do. Relationships that start full of promise (since like a marriage, no one hires an agency thinking it won’t work) often fail because of a few key missing elements. Join an expert who has been on both sides of the table for an energetic discussion on what makes a winning model so that everyone comes out ahead. Three Session Takeaways: Managing expectations Being the best client possible Do’s and Don’ts for great agency-client relationships Speaker:  Leslie Quinton, Bombardier Recreational Products (BRP) Read more

Recorded: December 2020 Career Roadmap: Foundation, Generalist/Specialist Disruption and uncertainty in the world doesn’t mean that the world stands still. For many individuals around the world, it’s been a time of enlightenment and self-reflection. Watch this webinar recording to learn what changes mean for you and your own career progress, what you can control and how you can upskill to ready yourself for what’s next. Session Takeaways: Define what success means to you Understand opportunities for learning and development Take ownership and control of your personal career roadmap Speaker: Priya Bates, Strength Communication Read more

Recorded: December 2020 Career Roadmap: Foundation, Generalist/Specialist, Strategic Adviser, Business Leader As individuals and organizations grapple with how to lead on diversity, equity and inclusion (DE​&​I), communication professionals are looking for guidance on their role in this critical issue. Join IABC Fellow Neil Griffiths and Tasneem Chopra, Diversity, Equity ​&​ Inclusion Strategist, for a fireside chat to learn where you fit in. Speakers: Tasneem Chopra, Diversity, Equity & Inclusion Consultant; Neil Griffiths, ERM Read more

Recorded: August 2020 Career Roadmap: Foundation, Generalist/Specialist, Strategic Adviser, Business Leader Listening is more important than ever in the post-COVID-19 world. This webinar provides the lessons and an update on The Good Listening Practice report from the IABC Foundation’s Listening Project team as they prepare to include the IABC membership in its first global listening survey. The session will include opportunities to discuss good practice and access the latest reports, tools and stories on effective listening from the project. Speakers: Howard Krais, Johnson Matthey; Mike Pounsford, Couravel; Kevin Ruck, PR Academy Read more