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Recorded: August 2021 Career Roadmap: Foundation, Generalist/Specialist In 2021, we have access to countless technological tools to deliver messages to our clients, customers, and communities, But this hasn’t helped our ability to connect with them on a deeper level. For many small to medium-sized brands, having so many tools and platforms has created more problems. They struggle to keep up with new media. They’re overwhelmed with all the options and don’t know where to spend their time or money. They find themselves spinning in circles, neglecting a long-term strategy and losing that valuable connection with their audience. Since the beginning of humanity, one thing has been consistently used to build trust among people: storytelling. We used to tell stories around the campfire to strengthen our communities and now we tell them to grow our audiences, sell our products, and raise awareness for our causes. Storytelling is a proven science that evokes empathy, creates trust between seller and buyer, and inspires people to take action. If you use technology to tell stories so that your customers will feel a part of them and want to share them with the world, you will create loyal, long-term relationships with your communities, no matter what tools you use. Three Session Takeaways:  How to use digital storytelling techniques to craft stories that create empathy and move audiences to action in just seconds! How to hack human psychology to make your stories more memorable. When and where to share your stories for optimal return. Speaker: Rain Bennett, Six Second Stories Read more

Recorded: April 2021 Career Roadmap: Foundation, Generalist/Specialist, Strategic Adviser, Business Leader Presented by Mike Poundsford, founder of Couravel, Kevin Ruck, co-founder of PR Academy, and Howard Krais, IABC UK President from 2018 – 2020, this webinar will share the results of the 2021 Global Listening Survey based on research with more than 500 professional communicators. Session Takeaways: How listening is associated with generating ideas for improving how we work. How listening can set an organisation apart as being fairer and a better place to work. The best way to use surveys for listening and the opportunities for digital listening. Speakers: Howard Krais, Johnson Matthey; Mike Pounsford, Couravel; Kevin Ruck, PR Academy Read more

Recorded: October 2020 Career Roadmap: Foundation, Generalist/Specialist, Strategic Adviser, Business Leader The COVID-19 pandemic has reshaped the workplace. The way we work, communicate and interact with our colleagues has drastically changed in no time. In the United States alone, 62% of employees worked at home during the pandemic. That’s up from about 25% a few years ago. With a majority of companies planning to shift to a heavier focus on remote work, the question on every communicator's mind is: “how do I engage my remote, distributed workforce?” We’ve got good news and bad news. The good news is that there are a lot of companies and IC professionals that have been engaging a distributed workforce even before the pandemic started. The bad news is that, unfortunately, there really isn’t a 1-size-fits-all. So that’s why we went out and got a few more opinions. In this session, 9 IC experts will share their #1 tip to engage a distributed workforce. Join, listen and interact as speakers from TomTom, Standard Chartered, CEMEX and more share their insights on how to engage employees in the age of remote work.   Speakers:  Aleks Cardwell (host) - Product Marketing Manager @ Smarp Kriti Pradhan - Internal ​&​ External Communications, Digital Communications for HR @ Bennett Coleman and Co. Ltd.  (Times Group) Claudia Preda - Global Internal Communications Specialist @ TomTom Irina Panayotova - Senior Employee Communications Professional, Sutherland Alumna Meghna Bharat - Specialist, Corporate CommunicationsJustin Robbins - Communication Expert, IOIC Fellow, Co-Founder of Fit2Communicate Michele Martin - Manager, Internal Communications, Strategic Priorities @ London Health Sciences Center Mariana Lamadrid Padilla - Corporate Communications Advisor @ CEMEX Ray Walsh - Communications and Internal Localization Consultant Adam Chiasson - Communications Director @ Standard Chartered Bank Read more

Recorded: September 2020 Career Roadmap: Foundation, Generalist/Specialist, Strategic Adviser, Business Leader Culture is an organization’s most powerful competitive advantage, and at Century 21, it’s no different. During this engaging fireside chat, hear from Cara Whitley, CMO, Century 21 as she explains how they were able to not only create, but strengthen their culture defying mediocrity and focusing on their people. Speaker: Cara Whitley, Century 21 Read more

Recorded: October 2020 Career Roadmap: Foundation, Generalist/Specialist, Strategic Adviser, Business Leader Speaker: Christine Kitson, ASPCA Read more

Recorded: October 2020 Career Roadmap: Foundation, Generalist/Specialist, Strategic Adviser, Business Leader You are responsible for enabling lasting culture, engaging employees and ensuring communications from leadership are effective. Your C-Suite similarly need to drive company value and lead from the front during times that warrant extra care and focus. But people inside and outside the organization now expect to know the person behind the job title, and seek to understand who you are as a human more than just their boss.   Join Facebook as we dissect their approach to humanised leadership and the benefits of bringing your authentic self to work and how to do it. Three Session Takeaways:  Learn how to communicate effectively over video Understand how to encourage and help leaders bring their authentic selves to work Takeaway easy tips and tricks to run better video based comms from your home office Speakers:  Jason Singh, North America Marketing Manager, Workplace  Ben Gould, Head of the Connected Executive Program, Workplace Mark Pollard, Offsite Technical Producer, Facebook Jesse Evans, Customer Education Manager, Workplace Paloma Redondo, Internal Communications Lead, Facebook Read more