How to Write During the Pandemic: Make Messages Compassionate, Confident and Clear

Recorded: July 2020

Career Roadmap: Foundation, Generalist/Specialist, Strategic Adviser

How do you write during the COVID-19 pandemic — or any other crisis? In this session, Ann Wylie shares how to:

• Transform organization-centric messages to reader-centric messages. (Use Ann’s before-and-after examples as models!)
• Find the right tone — not too cold, not too hand-wring-y, but just right.
• Avoid falling into the trap of “Communicate early and often.”
• Steal tricks from the New York Times for reporting great stories remotely.
• Clarify COVID-19 communications for readers’ whose cognitive resources are focused on safety and toilet paper.

Take a tip from New York Gov. Andrew Cuomo for making messages easier to read and understand.

Speaker: Ann Wylie, Wylie Communications Inc.