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You're doing the work. Publishing content, pitching media, and showing up on social. But does any of it add up to something bigger — or does it feel like you're starting from zero every week? Visibility engineering is the discipline of making your brand the obvious answer when your audience is ready to act. It's not about being louder. It's about being strategically present in the right places, with the right proof, at the right time. In this 30-minute fireside chat, Gini Dietrich and Martin Waxman will unpack what it actually takes to build visibility that compounds — using the PESO Model® as the operating system underneath. What you'll walk away with: A clear definition of visibility engineering and why it matters now more than ever for communicators How to use paid, earned, shared, and owned media together so each channel reinforces the others The metrics that actually predict demand (hint: impressions aren't one of them) How to build corroboration loops — the mechanism that makes your expertise show up everywhere your audience looks A practical framework you can bring back to your team or your clients immediately Who this is for: This session is built for communicators who are tired of random acts of content and want a system they can actually measure. Whether you lead a team, run an agency, or work as a solo practitioner, you'll leave with tools you can use the same week. About Your Hosts: Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model® and has crafted a certification for it in collaboration with the S.I. Newhouse School for Public Communication at Syracuse University. She is co-author of Marketing in the Round and co-host of The Agency Leadership podcast. She also holds “legend” status on Peloton. Martin Waxman is a digital communications strategist and educator specializing in generative AI and digital marketing. A former TV writer, journalist, and stand-up comic, he teaches at York University's Schulich School of Business and McMaster University.   Read more

15 April 2026 | 08:00 UTC | 18:00 AEST (Sydney/Melbourne) | 16:00 SGT (Singapore)   This member-only session is tailored for IABC members working across Australia and Southeast Asia, reflecting regional perspectives, time zones, and organisational contexts. Artificial intelligence is reshaping how organisations operate and communicate – faster, broader, and with growing autonomy. But as AI becomes embedded in everyday practice, the impact on human dignity as well as ethical questions can no longer be treated as secondary. Designed for senior communication professionals navigating AI adoption, and focused on ethical judgement not technical instruction, this webinar explores the challenges and responsibilities communicators face when introducing AI, from transparency and trust to stakeholder accountability and human oversight. Drawing on real-world examples and practical experience, the session will help participants think critically about where ethical judgement and human governance sit in an AI-enabled communication environment – and why communicators must play a leading role. This session focuses on the leadership and ethical responsibilities of communicators in an AI-enabled environment, rather than the technology itself. 1. Identify the ethical responsibilities communicators hold when AI is introduced into organisations and communication – regardless of who owns the technology. 2. Discuss how AI adoption changes expectations of leadership, transparency, and users’ trust in communication functions. 3. Evaluate how ethical judgement, accountability, and decision-making must remain human-led in AI-enabled communication environments. 4. Apply ethical leadership principles to real communication scenarios involving AI-supported content, analysis, or decision-making. 5. Recognise the strategic role communicators play in advising senior execs and guiding responsible AI use across organisations, teams, and stakeholders. Read more

26 March 2026 | Noon ET |  Virtual Independent consultants are wired to push through. But sustainable high performance runs on biology, and most of us are quietly running on fumes. Julia Mullins, Professional Certified Coach (PCC) and founder of Mullins Professional Group, brings a neuroscience-backed framework to help you understand what drives — and depletes — your mental energy as a consultant. Join us to: Show up to your work with more consistent energy and motivation. Make clearer decisions about what deserves your attention and what doesn't. Reduce the mental fatigue that accumulates across a demanding consulting schedule. Leave with a practical, science-backed framework to sustain your performance over the long term. Grounded in neuroscience and designed for the specific realities of independent consulting life, this session is a reminder that no one manages your energy but you. And that's actually good news. :) About IABC's Consultants SIG The IABC Consultants shared interest group provides a space for communication consultants to develop business connections, exchange ideas with their peers, and advance their careers through collaborative learning. We serve as a trusted resource where members can find real-time support, thoughtful conversations and valuable partnerships that enhance the services they deliver to clients. Read more

You’re already using AI. The question is whether it’s helping you think better—or just helping you publish faster. In this advanced masterclass, journalist and thought-leadership expert Rhea Wessel shows communication professionals how to use AI as a strategic partner in thought leadership—helping them identify stronger ideas, sharpen their positioning, and build repeatable systems for high-quality content. This 2.0 masterclass focuses on how to use AI to analyze thought-leadership landscapes, identify gaps in the conversation, research audience pain points, and develop counterintuitive story angles that differentiate true thought leadership from marketing content. Participants will learn how to work with AI while maintaining strong editorial judgment, ethical guardrails, and a distinctly human point of view—so their ideas gain credibility, not just visibility. This masterclass is ideal for communication professionals who already use AI for writing or ideation and now want to use it more intentionally, strategically, and responsibly. You’ll learn how to: Identify gaps in a thought-leadership landscape (what’s being said—and what isn’t) Define and sharpen a personal or organizational thought-leadership niche Research the deepest internal and external pain points of your audience Generate strong, counterintuitive story ideas using AI Build a scalable thought-leadership engine without diluting voice or credibility Read more

Join Jeppe Hansgaard for an interactive and engaging session on how change ripples if you get the right people activated and committed. And understand why your change becomes a fiasco if these often unknown people controlling the grapevine are not supporting your journey.   Takeaways: Why commitment beats engagement for change? The FACTS! Why peer-identification of the right people > All other methods How to connect with care & clarity to get the right people committed?   Speaker: Jeppe Hansgaard is a Change Thought Leader who has spent decades working alongside leaders from across the world inside a multitude of industries. He has concluded that leaders can only succeed with change with the right people, and he has evidence to prove it, based on learnings from more than 1,000 projects. Innovisor is built as his moonshot to serve those leaders with what they need. Be it the algorithm that identifies the 3% of informal leaders that 90% look toacross when they make sense of things (aka #ThreePercentRule), or the #SixChangeBlocker intelligence that identifies what gets in the way of success (the #SixChangeBlockers intelligence). Jeppe is also the author of several playbooks, including ‘Another Change Fiasco! Now What?’ and ‘Change is Gridlocked! Now What?'   Live Session:  The live one hour session will take place at 9:00 AM CT time on 11 March 2026.  Read more

You don't need a statistic to know that organizational change is hard. You've lived it. The initiative that had full executive sponsorship and still went sideways. The leaders who couldn't get on the same page. The teams that checked out somewhere along the way. So what are we getting wrong, and what do we do about it? Michael Bungay Stanier has spent thirty years in the trenches of organizational change. He hosts the Change Signal podcast, where he cuts through the noise to find the practitioners and thinkers who are actually getting it right. He's also written eight books, including The Coaching Habit — the best-selling coaching book of this century. This is the conversation our profession needs to be having right now — and we're having it with one of the sharpest minds (and nicest people) in the business. In this live fireside conversation on Monday, April 20th, he'll share what he's seeing globally: the trends, the surprises, and the inconvenient truths most people prefer to sidestep. Expect to walk away with a sharper read on what's really going on in change management, where it's heading, and at least one thing you'll want to do differently. There will be time for your questions, so bring the ones that have been keeping you up at night. Don't miss this one.   Speaker: Michael Bungay Stanier Michael Bungay Stanier is best known for The Coaching Habit, the best-selling coaching book of the century. His other books include How to Work with (Almost) Anyone, which is about building the Best Possible Relationship with key people at work. He’s part of the MasterClass Executive faculty, and is the host of the Change Signal podcast. Michael was a Rhodes Scholar, and was recently awarded the coaching prize by Thinkers50, “the Oscars of Management.” Day and time for event: Monday, 20 April, 5 pm ET Read more