How to Spot the Most Common Crisis Management Traps and Successfully Navigate Through Them

Recorded: December 2021

Career Roadmap: Foundation, Generalist/Specialist

COVID-19 has reinforced the criticality of getting communication right in a crisis, yet many organisations continue to make the same predictable mistakes in their crisis response. As a consequence, reputations, organisations and their stakeholders are unnecessarily harmed.

As the guardians of organisational reputation, communicators must play a critical role in ensuring their organisations avoid these crisis management traps. 

With 25 years’ experience working with organisations in crisis, Jonathan Hemus knows the most common crisis management traps and their potentially disastrous consequences. This session will reveal his ten golden rules to avoid these catastrophic pitfalls and ensure a purposeful and surefooted crisis response. 

Through Jonathan’s insights from the frontline and participation in a scenario-based exercise, attendees will learn how to deploy practical, powerful tools, provide sound counsel to leaders confronting a crisis and reduce the impact on both the organisation and its stakeholders.

Three Session Takeaways: 

1. The ability to recognise and avoid the ten most common crisis management traps
2. An understanding of techniques such as ‘strategic intent’ and ‘main effort’ to ensure a purposeful crisis management response
3. A fresh perspective on how to support their leadership team or clients to avoid the unnecessary damage caused by a mishandled crisis

Speaker: Jonathan Hemus, Insignia Crisis Management