Digital Acumen for Business Communicators

Enhance your digital acumen through this 3-part webinar series. Dr. Lilian Ajayi-Ore, Ed.D, award-winning Chief Learning Officer, Data Scientist, and Digital Marketing Executive will lead this interactive workshop around the trends in the digital landscape, benchmarking and application of strategy, organizational adoption considerations, communication techniques, and measurement of a campaign. Featuring over 4 hours of content, attendees will discuss scenarios and complete exercises together and have opportunities to share insights and ask questions. Participants will earn a certificate of completion at the end of the series.

This webinar series is targeted to those with 4+ years of professional experience with responsibility for digital communication strategy.

NOTE: If you are unable to attend all three sessions at the times below, recordings will be made available to all registrants after the livestreams concludes. 

Section I: The Digital Landscape

Tuesday, 25 October, 9:30 am – 11:00 am CT

The digital media landscape has evolved rapidly, and the complexities are endless with new platforms, tools, data sources, media consumption devices, etc. The responsibilities of Digital Media and Communication professionals include savvy digital communicators, media mix strategists, omnichannel specialists, audience engagement managers, and profit-driven gurus, which could result in a head-spinning circumstance. This masterclass is an opportunity to examine the digital media landscape and trends, engage in real-time audience analysis, design strategies, and identify the right media mix that will produce the outcome necessary to achieve your digital media objectives and business goals. 

The learning outcomes of this masterclass are as follows:  

•        examine the digital media landscape and trends
•        engage in real-time audience analysis
•        identify effective digital communication strategies
•        learn from industry best practices 
•        identify the right media mix for your business and audience

Section II: Digital Communication Strategies 

Tuesday, 8 November, 9:30 am – 11:00 am CT

Research suggests that consumers are making value-based decisions and have a robust plan regarding the brands they choose to support – remaining authentic and communicating your brand values is one way a brand can influence consumer behavior. In a technology-enabled and digitally savvy world, a strategic digital communication plan is vital if a brand dares to stand out from the noise in a competitive landscape. This masterclass is an opportunity to examine existing digital communications strategies, identify the pitfalls, create a relational plan to connect with your audience, and assess your brand values to build a lifelong relationship with your audience.

The learning outcomes of this masterclass are as follows: 

• examine effective digital communication strategies 
• identify pitfalls in an ineffective digital communications campaign
• assess real-time digital communications campaigns
• conduct an audience communication analysis  
• identify the right digital media channel to reach your audience  

Section III: Organizational Adoption and Measurement

Wednesday, 16 November, 9:30 am – 11:00 am CT 

We know that successful digital transformation requires adoption across your organization, which is why we have added a third session on Digital Media Adoption and Measurement to ensure the success of your new digital communication strategy. Upon completing sessions one and two of the Digital Acumen Masterclass series. This third session on adoption and measurement serves as a launch point for all the digital communication strategies you intend to create at your respective business place. Adoption is a critical stage because it is an opportunity to access ahead of your new campaign release the various pathways to ensure the success of your new digital communication strategy. With the measurement, the strength of campaign performance is solely dependent on the ability to measure success, identify key performance indicators, and track. In the second half of this session, you will learn how to assess the performance of an existing campaign, how to create a dashboard and data visualization to measure campaign performance, how to develop structure campaign tracking, and how to perform audience analysis to growth existing relationship or to expand the target audience. 

The learning outcomes of this masterclass are as follows: 

•    create a digital channel plan for your organization

•    maximize omnichannel approach to maximize investment 

•    managing internal and external programmatic teams 

•    examining audience and performance analysis: past, present, and future

•    building digital analytics models to measure campaign performance

About the Presenter:

Dr. Lilian Ajayi-Ore, Ed.D
Founder and Executive Director | Professor at Columbia University, NYU and TEDx Speaker, Global Connections for Women Foundation - GC4W

https://www.linkedin.com/in/lilianore/

Dr. Lilian Ajayi-Ore, Ed.D., is an award-winning Chief Learning Officer, Data Scientist, and Digital Marketing Executive with over 17 years of relevant industry experience working with Fortune 100 and Fortune 500 companies. She has +10 years of experience in learning and talent development. Founder of an award-winning 501c3 non-profit organization, Global Connections for Women Foundation. Member of Marshall Goldsmith’s Top 100 Executive Coaches. An executive coach, international keynote speaker, and an economic empowerment advocate for women who have spoken in over 50 cities worldwide and invited as a keynote speaker by the United Nations, UN Women, UNDP, UNFPA, the World Bank, Toronto World Leaders Conference, TEDx American University of Paris, Harvard Business Publishing, Social Media Week, to name a few. Dr. Ajayi-Ore is a Research Scholar and University Faculty at Columbia University and NYU SPS. She holds a Master’s in Education and a Doctorate Degree in Education with Double Distinctions from the University of Pennsylvania, Graduate School of Education.