Masterclass Series: The Art and Science of Digital Accessibility in Communications

Presented by: Matisse Hamel-Nelis, ADS, CPACC

The Art and Science of Digital Accessibility in Communications is a comprehensive three-part webinar series designed to provide communication professionals, marketers, and content creators with the knowledge and tools to create inclusive and accessible digital experiences. This series will guide you through the nuances of accessibility in communications, ensuring that your content complies with global standards and resonates with a diverse audience.

Session 1: Foundations of Accessible Communications

This introductory session will kickstart your journey into the world of accessible communications. We will cover the basics of digital accessibility, including understanding various disabilities and how they affect content consumption. Participants will learn about the key principles of accessible design and why they are crucial for effective communication.

Session 2: Implementing Accessibility in Digital Content

In the second session, we dive deeper into the practical aspects of creating accessible content. This session will provide hands-on guidance on designing accessible social media, writing for readability, and creating inclusive multimedia content. Explore tools and best practices for testing and maintaining accessibility in your digital platforms.

Session 3: Beyond Compliance: Strategic Accessibility in Communications

In the final session, we'll look beyond compliance and discover how accessibility can enhance your brand's strategy and user engagement. Learn how to integrate accessibility into your communication strategy seamlessly, ensuring your messages are inclusive and impactful. We'll explore the benefits of prioritizing accessibility and how it can drive innovation and inclusivity in your communications efforts while building a corporate culture that embraces the I.D.E.A. principles in everything it produces.

Key Takeaways:

• A thorough understanding of digital accessibility and its impact on users.
• Practical skills in creating and testing accessible digital content.
• Strategies to integrate accessibility into your communications and marketing efforts for broader reach and engagement.

Who Should Attend:

Communication professionals, digital marketers, content creators, web designers, and anyone interested in enhancing the inclusivity and reach of their digital content.