
Description
Are you a business communicator struggling to translate your company’s expertise into impactful thought-leadership content? Do you find yourself wrestling with blank-page syndrome, stuck in endless revision loops, or spending hours trying to make your subject-matter experts’ ideas shine? You’re not alone.
Our masterclass, Using AI to Boost Your Thought Leadership, is designed to help you overcome these barriers and transform your thought-leadership content. Led by Rhea Wessel, founder of the Institute for Thought Leadership, this three-part course will show you how to wield AI tools not just as shortcuts, but as genuine partners in the creative process—tools that can dramatically improve the way you conduct research, generate ideas, and turn insights into publishable pieces.
Why You Need This Course
AI isn’t here to replace writers. It’s here to help you write smarter, faster, and more strategically. Imagine being able to consistently produce fresh, thought-provoking articles that resonate with your audience and elevate your brand, without compromising quality. Whether you’re looking to enhance your own writing or get better results out of your subject-matter experts, this masterclass will equip you with the strategies you need to succeed.
Who Should Attend?
This course is perfect for communications professionals, content strategists, and anyone responsible for thought-leadership content who wants to break through creative blocks and get better results out of their time and resources.
With expert guidance from Rhea Wessel and team member James McCabe, you’ll leave each session armed with new skills, fresh ideas, and a clear pathway to producing thought-leadership content that positions your organization as a true leader in its field.
Ready to take your thought leadership to the next level? Sign up now and unlock the power of AI to transform your communication strategy and elevate your brand!
Rhea Wessel is an American writer and thought-leadership strategist who helps people grow their business by creating and publishing thought leadership.
Offering fractional thought-leadership services, she and her team advise and train on ideation, messaging, AI writing and how to find and articulate your best ideas.
As a journalist, she wrote thousands of stories on hundreds of topics and was published in outlets like the New York Times, Wall Street Journal and BBC. As a writer for companies, she has penned and edited thousands more stories across 30 industries.
Rhea founded and leads The Institute for Thought Leadership, a B2B training and consulting company that helps clients take their ideas to scale with thought-leadership publishing, research and programs.
Her book, Write Like a Thought Leader, was published in 2022. Rhea’s next book, “Thought Leadership for Small Firms: How to use AI to punch above your weight” will be available in early 2025.
She is a regular contributor on thought leadership for organizations for Forbes.com.
Certificate
By completing/passing this course, you will attain the certificate IABC Advance Completion Certificate
Learning credits
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