All > Some: The Importance of Accessible Content in Communications

Speaker: Matisse Hamel-Nelis, Project Manager, Inclusive Workplaces, Canadian National Institute for the Blind (CNIB)

Imagine if your business could reach millions of potential clients your competitors are missing, just by changing your outlook on the world? Fifteen percent of the population lives with some form of disability (sensory, motor, neurological or other). The UN calls them the world’s largest minority.  You’ve no doubt heard of companies being sued for inaccessible websites, but what about social media content? Or annual reports, strategic plans, podcasts and videos?  These are just some of the projects we work on as communicators, but how often do you think about accessibility when you're creating a post, producing a video, or sharing a PDF?  

Attendees will learn:  

• About accessible content and why it’s so important
• How to understand the difference between accessible and inaccessible content
• The key steps involved in creating accessible Word documents, PDFs, and social media posts
• How to create accessible digital content