Evaluate E-Communication

Speaker: Susan Walker, AES Research and Rachel Tolhurst, Head of Internal Communications Group Strategy, Amey plc

Social media has become part of everyday life.  An integral part of our organisational communication toolkit, it has new prominence today in our present and future age when many work from home. Now it's the time to assess the impact of e communication and value to the business so we need fresh ways of evaluating our e-communication from apps to zoom. Our session will share this learning:  Equal? Better? Worse? To give context and perspective,  benchmark channels and e-usage: 

• Effectiveness: measure how well the channels work now and ways to improve in the future
• Evaluate: the impact of e-communication on organisational campaigns and goals
• Experience: how people use your website to identify the ease or difficulty of navigation
• Engage: how the approach, appearance and language interest and involve your audience
• Educate: return with greater understanding of e-communication measurement, a practical toolkit and learning to share with colleagues