Creating Shared Understanding and Alignment Part 3: How to Sell Your Corporate Story

Recorded: August 2021

Career Roadmap: Foundation, Generalist/Specialist, Strategic Adviser, Business Leader

So, you created a cracking corporate story and some awesome content to support it. The audience at your CEO town hall gave it a standing ovation and the survey feedback is glowing.
 
Now’s the time for a reality check. You haven’t achieved anything. The real work is just beginning.
 
It’s one thing to create an awesome corporate story. Ensuring your senior leaders, people leaders, and, ultimately, employees really buy into it is something else entirely.
 
That’s why the dreaded ‘cascade’ is so difficult that many have given up on it.
 
But it's possible to build an organization where everyone understands the big picture and, critically, how their work contributes to it. You just need to realize that you can’t just ‘communicate’, ‘launch’, or ‘release’ this story. You’ve really got to sell it and make it real for people.
 
Thankfully, the move to virtual ways of working makes this daunting task more achievable. 

This session will begin to answer three questions…

1. How can I make the virtual environment work for me?
2. How can I help our senior and people leaders communicate the story?
3. How can I measure and demonstrate progress? What are the tips and traps?

Speakers: Zora Artis & Wayne Aspland