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In a fast-changing world, effective communication can make or break your change initiatives. This three-part interactive online series is designed for experienced communication professionals ready to elevate their change communication game from awkward to awesome. Through a blend of behavioural science, strategic frameworks, and real-world scenarios, you’ll gain the tools to communicate change with clarity, confidence, and impact. Participants will explore the psychology of change, uncover the role of personality in communication, and gain advanced techniques for crafting messages that cut through the noise. The sessions are structured around two practical frameworks—EPIC and SKILLS—that will help you build trust, tailor messages for diverse audiences, and turn complex ideas into clear, actionable content. Learning Outcomes: Discover how communication forms a critical part of change management, and why it’s so important to get it right Hear about different communication personality types, and how to apply that to your own communication Explore how people respond to change, and what that means for developing change communication strategies Understand how our brains work, and how to use that to enhance your change communication practices Read more

Couldn’t attend IABC World Conference or missed a must-see session? We’ve got you covered. Our new Session Takeaways are speaker-created summaries packed with key points, standout ideas, and actionable takeaways from each breakout session. Whether you were there and want a refresher—or couldn’t make it this year—these documents help you tap into the insights and strategies shared at the event. Read more

Every message you craft—whether in digital ads, social media, or other external communications—is an opportunity to influence decisions and drive action, sales, and exposure. But what makes messaging truly persuasive? This webinar breaks down the psychology of influence and behavioral science to help you create more compelling, effective communications. Walk away with actionable strategies to refine your messaging, increase engagement, and drive results—skills you can apply immediately to elevate your organization’s external presence. Learning Outcomes: Understand the psychology of influence and persuasion and how to use these in external communications Explore the 3 Basic Human Truths of change and decision making Apply key psychological principles in your communications role Read more

Attending IABC World Conference for the first time? Join us for a webinar designed to help you feel confident, prepared, and ready to make the most of your experience. This year’s theme, CONNECT, is all about building relationships and finding opportunities to engage with new ideas, new people, and your professional community. In this session, we’ll walk through what to expect at the conference, how to plan your schedule, and tips for navigating the event with ease. You’ll also hear from conference organizers who will share advice on how to make meaningful connections and get the most value out of your time. Whether you're attending solo or with a team, this session will help you feel ready to hit the ground running.  Read more

Welcome to the IABC Master Class: Advanced Digital Acumen for Business Communicators.  This 3-part advanced webinar series, led by Dr. Lilian Ajayi-Ore, Ed.D, Lecturer and Research Scholar at Columbia University, is designed for seasoned professionals aiming to excel in digital communication. An award-winning Chief Learning Officer, Data Scientist, and Marketing Executive with over 17 years of experience, Dr. Ajayi-Ore has collaborated with Fortune 100 and 500 companies, driving business growth through innovative digital strategies. In this interactive series, she will guide participants through cutting-edge digital communication techniques, audience engagement strategies, organizational digital transformation, and sophisticated performance measurement tools. Central to the course are The Hawke Method and Uses and Gratifications Theory (UGT), both of which will be integrated with broader concepts in digital strategy and transformation to create a well-rounded learning experience. Upon completion, participants will earn a certificate and leave with actionable insights for immediate implementation. Session Dates & Times:  17 July 2025, 11:00-12:00 PM CT 24 July 2025, 11:00-12:00 PM CT 31 July 2025, 11:00-12:00 PM CT This course requires pre-work. Please view the "pre-work" module upon registering  Read more

Navigating Accessibility Compliance: A Guide for Communicators Worldwide with Matisse Hamel-Nelis and Lisa Riemers As digital spaces become the primary communication stage, accessibility has become essential for all professional communicators. This webinar is here to help you confidently navigate global accessibility laws and ensure your digital content is open to everyone—across social media, websites, videos, and more. This session simplifies the most important accessibility regulations, from the ADA, AODA, and European Accessibility Act to WCAG guidelines and PDF/UA standards, translating legal language into clear, actionable steps. You’ll leave equipped with a toolkit of compliance strategies, real-world examples, and best practices tailored to your work. Join us to make accessibility a powerful part of your communication strategy. This isn’t just about staying compliant—it's about building a culture of inclusivity, reaching wider audiences, and leading the way in accessible digital storytelling. Three Session Takeaways: Understand essential global accessibility regulations and their impact on digital communications. Learn practical steps for ensuring accessible, compliant content across social media, websites, videos, and documents. Take home a toolkit of best practices to embed accessibility into your communication strategy, broadening reach and fostering inclusivity. Brought to you by the IABC DEI Committee Read more