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Alignment is universally valued yet increasingly fragile. Accelerating change, shorter strategy cycles, and growing uncertainty mean many organisations are working harder and communicating more, yet still struggling to move together. In this environment, the rules of alignment have changed. Communication teams play a more critical role than ever — but in different ways. This requires a stronger focus on people... trust, psychological safety, empathy and listening... balanced with a sharper approach to measurement and accountability. In this webinar, Wayne Aspland and ZoraArtis share early insights from Clear Leaders’ third global study on strategic alignment. Drawing on interviews with CEOs, CSOs, CHROs and senior leaders worldwide, they examine what’s breaking alignment and why many traditional communication and leadership approaches no longer hold under pace and pressure. This is the first public sharing of these findings, ahead of the full white paper. Designed for senior communication leaders, the session focuses on enabling shared clarity, trust and execution at scale. Attendees will take away practical ideas to help them move: From slide decks to narratives From key messages to conversation guides From talking to listening From set-and-forget plans to living strategy Speakers: Zora Artis​ and Wayne Aspland Zora Artis (IABC Fellow, SCMP, ACC) helps leaders do the hard work of alignment when the stakes are high, and the path isn’t obvious. As CEO of Artis Advisory, co-founder of The Alignment People and Clear Leaders, she coaches, advises, and facilitates C-suite and senior teams through change and complexity, turning competing priorities into clear decisions, stronger cohesion and action. Over three decades in executive leadership, advisory, consulting, strategic brand, and strategic communication, Zorahas partnered with major brands, government, and purpose-led organisations to connect purpose, culture, strategy, and performance. She is a Research Fellow with the Team Flow Institute and, with Wayne Aspland, is finalising their third global research paper on Strategic Alignment and Leadership. A long-standing IABC leader, Zora has served as Chair of IABC Asia Pacific and as a Director on the IABC International Executive Board. She is a multiple Gold Quill award recipient and evaluator. Based in Melbourne, she works globally.   Wayne Aspland’s career is defined by his advocacy for 'performance through people'. He believes there is no greater source of organisational value and differentiation than enabled employees working side by side on aligned goals. Wayne is a senior leadership, strategy and change communication professional. He has advised boards, executives, and senior leaders across major institutions on strategy, large-scale transformations, employee engagement and behavioural change. He has a particular focus on strategic alignment and is now working with Zora Artis to finalise their third research paper on the topic. Wayne is also a skilled AI practitioner. He has written four research papers about AI, communication and change management. He has also trained more than 3,000 people to help them build the right AI habits and skills. Live Sessions:  The live one hour session took place at 7:00 PM UK time on 24 February 2026.  Read more

The IABC AI Leadership and Communication SIG has been created to support communicators navigating the leadership, ethical, and organisational implications of artificial intelligence – rather than the technology itself. This introductory webinar, designed exclusively for IABC members, enables the SIG founders, Neville Hobson and Silvia Cambié, to share why they formed the SIG, what it stands for, and how it approaches AI through a leadership and communication lens. Participants will learn about the SIG’s purpose, guiding principles, and planned activities, as well as how members can engage, contribute, and help shape its direction. The session also creates space for dialogue, questions, and early community building, establishing a shared understanding of how the SIG will support thoughtful, responsible leadership as AI continues to reshape communication practice.   Learning Outcomes: By the end of this session, participants will be able to: 1. Understand the purpose and scope of the IABC AI Leadership and Communication SIG. 2.  Identify how the SIG frames AI as a leadership and communication challenge, grounded in ethics and professional responsibility. 3.  Recognise the role IABC members can play in shaping responsible and ethical approaches to AI within the profession. 4.  Explore opportunities to participate in and contribute to the SIG’s planned activities and discussions. 5.  Connect with fellow IABC members interested in leadership-led, ethical perspectives on AI and communication. Speaker: Silvia Cambié and Neville Hobson Silvia Cambié has a background in technology, corporate communication and business journalism. As a former IBMer, she cares deeply about the dignity of work in the age of AI. A published author, she used to serve on IABC’s International Executive Board and as Chair of the EMEA region. Neville has served IABC in multiple volunteer leadership roles since he first joined in 1989. He has held senior roles at organisations including IBM, the Internet Society, and Scala Business Solutions, and co-founded pioneering digital ventures that helped shape social media’s early growth. He keeps a close eye on the evolution of digital communication and remains actively engaged in podcasting, blogging, and industry discussions. But his approach has changed: today, he prioritises work that aligns with his values and interests, not just professional demands.   Live Sessions:  The one-hour session took place at 11:00 AM CT on 11 February 2026.  Read more

Crisis Communications SIG: Signal or noise? Social media triage in an age of trolls and disruption Wednesday, March 25, 2026 | 5:00 p.m. Eastern | 4:00 p.m. CT This session explores how crisis managers triage social media activity during high-stakes moments – protecting organizational credibility and avoiding responses that make the situation worse. Drawing on practitioner experience and global examples, we will examine practical frameworks and decision-making guardrails when emotions run high and digital communities are anything but neutral. We are delighted to welcome Dr. Matt Tidwell as our guest speaker. A seasoned consultant and educator, Matt has held senior roles at Fortune 500 companies, worked with agencies and conducted academic research in crisis communication. He is currently teaching the next generation of leaders as a program director for professional graduate studies at the University of Kansas. Matt also served on the International Executive Board of the International Association of Business Communicators (IABC), helping raise global communication standards for a network of several thousand professionals. We are also pleased to have Dianne Chase, executive, crisis and cybersecurity communication expert, co-moderate the session. Founder and CEO of Chase Media and Communication, Dianne is a former award-winning broadcast journalist, news director and anchor. She also served as Global Chair of the International Association of Business Communicators (IABC). Dianne recently published a book called The 7 C's of The New Communication Compass: Insights, Inspiration, and Strategies for Navigating Future Forward Success, a practical guide to communicating with clarity when complexity and stakes are high.   Focus question How can communicators effectively triage social media activity during a crisis – deciding what requires action, what should be monitored and what can be ignored – without escalating risk or undermining trust?   Additional questions (if time permits) How do trolls with AI-generated content and coordinated disinformation campaigns change the way organizations should assess “public sentiment” and manage reputational risks? When does engaging online help maintain credibility – and when does it legitimize bad-faith actors or fuel polarization? What guardrails, escalation thresholds and internal decision processes should be in place for teams managing social media during crises? Read more

LinkedIn in 2026 is just a "professional social network", it is a power business grow engine. And this engine has evolved; it is no longer about posting more content. It’s about strategic visibility, intentional positioning, and engineered influence. In this live, interactive 3-hour online workshop, you will learn how to build a powerful, opportunity-driven personal brand on LinkedIn, one that attracts the right people, starts meaningful conversations, and converts visibility into real business outcomes. Designed specifically for professional communicators, consultants, founders, coaches, and business leaders, this workshop goes beyond theory. You’ll work live on your own LinkedIn presence, guided step-by-step through the exact frameworks used to help thousands of professionals generate opportunities consistently, without chasing clients or relying on hacks. This session reflects how LinkedIn really works in 2026, using the updated 360Brew model and a proven influence-to-income approach. This is a practical workshop: Attendees will have the chance to work on hands-on exercises to build their UVP, optimise their LinkedIn profiles, analyse the best content formats, and understand conversion tactics.  LinkedIn rewards clarity, consistency, and credibility, not noise. If you want LinkedIn to start working for you in 2026 instead of feeling like a content treadmill, this workshop will give you the structure and mindset to do exactly that.  Learning outcomes:  o Understanding the new LinkedIn model, 360Brew o Building  a magnetic LinkedIn profile that attracts the right audience o Building a high-level content strategy that positions you as a subject matter expert. o Developing your engagement strategy to turn content into conversations and conversions.  Read more

Join Jeppe Hansgaard for an interactive and engaging session on how change ripples if you get the right people activated and committed. And understand why your change becomes a fiasco if these often unknown people controlling the grapevine are not supporting your journey.   Takeaways: Why commitment beats engagement for change? The FACTS! Why peer-identification of the right people > All other methods How to connect with care & clarity to get the right people committed?   Speaker: Jeppe Hansgaard is a Change Thought Leader who has spent decades working alongside leaders from across the world inside a multitude of industries. He has concluded that leaders can only succeed with change with the right people, and he has evidence to prove it, based on learnings from more than 1,000 projects. Innovisor is built as his moonshot to serve those leaders with what they need. Be it the algorithm that identifies the 3% of informal leaders that 90% look toacross when they make sense of things (aka #ThreePercentRule), or the #SixChangeBlocker intelligence that identifies what gets in the way of success (the #SixChangeBlockers intelligence). Jeppe is also the author of several playbooks, including ‘Another Change Fiasco! Now What?’ and ‘Change is Gridlocked! Now What?'   Live Session:  The live one hour session will take place at 9:00 AM CT time on 11 March 2026.  Read more

You can’t fix a problem until you first identify what it is and why the current approach doesn’t work. In this dynamic session, Mary Lou Panzano admits her early-career mistakes and the lessons she learned. She reveals the research behind what most leaders get wrong when driving change and introduces ways to fix those problems. This candid session, sprinkled with humor, will deliver real-world stories, actionable takeaways, and leadership insights you can apply immediately in your organization, career, and life. => Learn the four main reasons why most change efforts fail => Discover a proven framework to achieve sustainable, people-centered transformation => Walk away with practical leadership behaviors that spark lasting change and real results Speaker: Mary Lou Panzano Mary Lou Panzano is an award-winning communications executive with over 35 years of experience in employee communications at global companies, empowering leaders to guide strategic organizational change. She is a certified leadership coach, communications advisor, speaker, and best-selling author, passionate about helping people succeed through any change they wish to make in their business or lives. Mary Lou is a featured author in the Cracking the Rich Code, Volume 18 anthology, and her solo book, Cementing Change: Cracking the Code for Communications that Work, will be published in 2026. Live Sessions:  The live one hour sessions will take place at 9:00 AM CT & 5:00 PM CT on 5 February 2026.  Read more