Description
Welcome to the IABC Master Class: Advanced Digital Acumen for Business Communicators.
This 3-part advanced webinar series, led by Dr. Lilian Ajayi-Ore, Ed.D, Lecturer and Research Scholar at Columbia University, is designed for seasoned professionals aiming to excel in digital communication. An award-winning Chief Learning Officer, Data Scientist, and Marketing Executive with over 17 years of experience, Dr. Ajayi-Ore has collaborated with Fortune 100 and 500 companies, driving business growth through innovative digital strategies. In this interactive series, she will guide participants through cutting-edge digital communication techniques, audience engagement strategies, organizational digital transformation, and sophisticated performance measurement tools. Central to the course are The Hawke Method and Uses and Gratifications Theory (UGT), both of which will be integrated with broader concepts in digital strategy and transformation to create a well-rounded learning experience. Upon completion, participants will earn a certificate and leave with actionable insights for immediate implementation.
Session Dates & Times:
- 17 July 2025, 11:00-12:00 PM CT
- 24 July 2025, 11:00-12:00 PM CT
- 31 July 2025, 11:00-12:00 PM CT
This course requires pre-work. Please view the "pre-work" module upon registering
Certificate
By completing/passing this course, you will attain the certificate IABC Advance Completion Certificate
Learning credits
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