The Art & Science of Persuasion

Every message you craft—whether in digital ads, social media, or other external communications—is an opportunity to influence decisions and drive action, sales, and exposure. But what makes messaging truly persuasive? This webinar breaks down the psychology of influence and behavioral science to help you create more compelling, effective communications. Walk away with actionable strategies to refine your messaging, increase engagement, and drive results—skills you can apply immediately to elevate your organization’s external presence.

Learning Outcomes:

• Understand the psychology of influence and persuasion and how to use these in external communications
• Explore the 3 Basic Human Truths of change and decision making
• Apply key psychological principles in your communications role