IABC Change Management SIG: Confessions of a Communications Exec: 4 Mistakes When Leading Change and How To Fix Them

Content
1 module

Rating

Course length
60 mins

Instructor
Conor Burton

Price
Free

Upcoming Sessions

Description

You can’t fix a problem until you first identify what it is and why the current approach doesn’t work. In this dynamic session, Mary Lou Panzano admits her early-career mistakes and the lessons she learned. She reveals the research behind what most leaders get wrong when driving change and introduces ways to fix those problems. This candid session, sprinkled with humor, will deliver real-world stories, actionable takeaways, and leadership insights you can apply immediately in your organization, career, and life.

=> Learn the four main reasons why most change efforts fail

=> Discover a proven framework to achieve sustainable, people-centered transformation

=> Walk away with practical leadership behaviors that spark lasting change and real results


Speaker: Mary Lou Panzano

Mary Lou Panzano is an award-winning communications executive with over 35 years of experience in employee communications at global companies, empowering leaders to guide strategic organizational change. She is a certified leadership coach, communications advisor, speaker, and best-selling author, passionate about helping people succeed through any change they wish to make in their business or lives. Mary Lou is a featured author in the Cracking the Rich Code, Volume 18 anthology, and her solo book, Cementing Change: Cracking the Code for Communications that Work, will be published in 2026.

Live Sessions: 

The live one hour sessions will take place at 9:00 AM CT & 5:00 PM CT on 5 February 2026. 

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IABC Change Management SIG: Confessions of a Communications Exec: Four Mistakes When Leading Change and How to Fix Them
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