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Topic: Patients are turning to AI for Health Information; for Canadians, the result isn’t ideal   Date:    Tuesday, April 28 5 pm EST/ 3pm MST   This interactive session explores how artificial intelligence is shaping the way Canadians access and use health information. Following welcome remarks and an icebreaker facilitated by Nicole, participants will engage in live polling to share their experiences with AI in healthcare communication. Guest speaker Sophie Nadeau will present key findings from the Canadian Medical Association’s recent study on Canadians’ growing reliance on AI for health information and the potential risks involved. The session will conclude with a facilitated discussion on the opportunities and challenges AI presents for healthcare communicators, audience trust, and professional practice, along with a recap of key takeaways and insights to guide future conversations.   Agenda Item Description Details Welcome & Intro Nicole Housekeeping Introductions Sophie Nadeau - Toronto, Ontario, Canada, Canadian Medical Association, University of Regina, University of Ottawa | about.me Icebreaker Nicole Menti Exercise Where are you joining us from? Have you used AI to find health information? Were you satisfied with the results? Do you use AI as a healthcare communicator? Were you satisfied with the results? Ask group, then Sophie Presentation Sophie Doctors warn: Canadians are turning to AI for health information and it is hurting them Top level review and results of CMA study and data Provide link in advance for those who are interested: Doctors warn: Canadians are turning to AI for health information and it is hurting them | CMA [summary of key takeaways] Discussion Nicole Discussion Questions How is AI affecting your work? What opportunities and threats are you seeing? How is AI affecting your audiences? Do you have any solutions to the challenges you are seeing?   Conclusion & next steps Nicole Recap of key takeaways Menti Exercise Virtual engagement questions: What key takeaway will you apply from today’s conversation? Did this conversation meet your needs? Identify possible future topics and speakers for discussion   Read more

15 April 2026 | 08:00 UTC | 18:00 AEST (Sydney/Melbourne) | 16:00 SGT (Singapore)   This member-only session is tailored for IABC members working across Australia and Southeast Asia, reflecting regional perspectives, time zones, and organisational contexts. Artificial intelligence is reshaping how organisations operate and communicate – faster, broader, and with growing autonomy. But as AI becomes embedded in everyday practice, the impact on human dignity as well as ethical questions can no longer be treated as secondary. Designed for senior communication professionals navigating AI adoption, and focused on ethical judgement not technical instruction, this webinar explores the challenges and responsibilities communicators face when introducing AI, from transparency and trust to stakeholder accountability and human oversight. Drawing on real-world examples and practical experience, the session will help participants think critically about where ethical judgement and human governance sit in an AI-enabled communication environment – and why communicators must play a leading role. This session focuses on the leadership and ethical responsibilities of communicators in an AI-enabled environment, rather than the technology itself. 1. Identify the ethical responsibilities communicators hold when AI is introduced into organisations and communication – regardless of who owns the technology. 2. Discuss how AI adoption changes expectations of leadership, transparency, and users’ trust in communication functions. 3. Evaluate how ethical judgement, accountability, and decision-making must remain human-led in AI-enabled communication environments. 4. Apply ethical leadership principles to real communication scenarios involving AI-supported content, analysis, or decision-making. 5. Recognise the strategic role communicators play in advising senior execs and guiding responsible AI use across organisations, teams, and stakeholders. Read more

The IABC AI Leadership and Communication SIG has been created to support communicators navigating the leadership, ethical, and organisational implications of artificial intelligence – rather than the technology itself. This introductory webinar, designed exclusively for IABC members, enables the SIG founders, Neville Hobson and Silvia Cambié, to share why they formed the SIG, what it stands for, and how it approaches AI through a leadership and communication lens. Participants will learn about the SIG’s purpose, guiding principles, and planned activities, as well as how members can engage, contribute, and help shape its direction. The session also creates space for dialogue, questions, and early community building, establishing a shared understanding of how the SIG will support thoughtful, responsible leadership as AI continues to reshape communication practice.   Learning Outcomes: By the end of this session, participants will be able to: 1. Understand the purpose and scope of the IABC AI Leadership and Communication SIG. 2.  Identify how the SIG frames AI as a leadership and communication challenge, grounded in ethics and professional responsibility. 3.  Recognise the role IABC members can play in shaping responsible and ethical approaches to AI within the profession. 4.  Explore opportunities to participate in and contribute to the SIG’s planned activities and discussions. 5.  Connect with fellow IABC members interested in leadership-led, ethical perspectives on AI and communication. Speaker: Silvia Cambié and Neville Hobson Silvia Cambié has a background in technology, corporate communication and business journalism. As a former IBMer, she cares deeply about the dignity of work in the age of AI. A published author, she used to serve on IABC’s International Executive Board and as Chair of the EMEA region. Neville has served IABC in multiple volunteer leadership roles since he first joined in 1989. He has held senior roles at organisations including IBM, the Internet Society, and Scala Business Solutions, and co-founded pioneering digital ventures that helped shape social media’s early growth. He keeps a close eye on the evolution of digital communication and remains actively engaged in podcasting, blogging, and industry discussions. But his approach has changed: today, he prioritises work that aligns with his values and interests, not just professional demands.   Live Sessions:  The one-hour session took place at 11:00 AM CT on 11 February 2026.  Read more

Artificial intelligence is reshaping how organisations operate and communicate – faster, broader, and with growing autonomy. But as AI becomes embedded in everyday practice, the impact on human dignity as well as ethical questions can no longer be treated as secondary. Designed for senior communication professionals navigating AI adoption, and focused on ethical judgement not technical instruction, this webinar explores the challenges and responsibilities communicators face when introducing AI, from transparency and trust to stakeholder accountability and human oversight. Drawing on real-world examples and practical experience, the session will help participants think critically about where ethical judgement and human governance sit in an AI-enabled communication environment – and why communicators must play a leading role. This session focuses on the leadership and ethical responsibilities of communicators in an AI-enabled environment, rather than the technology itself. 1. Identify the ethical responsibilities communicators hold when AI is introduced into organisations and communication – regardless of who owns the technology. 2. Discuss how AI adoption changes expectations of leadership, transparency, and users’ trust in communication functions. 3. Evaluate how ethical judgement, accountability, and decision-making must remain human-led in AI-enabled communication environments. 4. Apply ethical leadership principles to real communication scenarios involving AI-supported content, analysis, or decision-making. 5. Recognise the strategic role communicators play in advising senior execs and guiding responsible AI use across organisations, teams, and stakeholders. Read more

Artificial intelligence is shaking things up in today’s modern workplace. Nowhere is this more apparent than how it is impacting communications Join internal communications veteran and expert, Carolyn Clark, for an informational and engaging webinar on how to harness AI for comms, responsibly and ethically. You’ll discover how AI is reshaping internal communications, empowering personalized connections and tailoring employee engagement. Delve into the ethical considerations of AI integration and gain actionable strategies for its responsible implementation within your organizational processes. By joining this session, you'll learn these 3 takeaways: • Techniques for leveraging AI to personalize internal connections and enhance employee engagement • Best practices for maintaining transparency, fairness, and privacy when integrating AI into communication strategies • Tips for blending AI into internal communications ethically and effectively, positioning your organization for future success Read more

Artificial intelligence is a massive opportunity for communication professionals and public relations practitioners. In fact, one could say that social and digital media to date have been a warm-up to the upcoming Age of AI and its related technologies of augmented and virtual reality. In this talk, Alex Sévigny, will demystify artificial intelligence and demonstrate how AI is a generational opportunity for communication. Dr. Alex Sévigny, APR, is a professor of communications management at McMaster University. His book on artificial intelligence and its impact on the practice, co-authored with Martin Waxman, will be released in 2024. Read more