Get online professional development from IABC On Demand

The IABC AI Leadership and Communication SIG has been created to support communicators navigating the leadership, ethical, and organisational implications of artificial intelligence – rather than the technology itself. This introductory webinar, designed exclusively for IABC members, enables the SIG founders, Neville Hobson and Silvia Cambié, to share why they formed the SIG, what it stands for, and how it approaches AI through a leadership and communication lens. Participants will learn about the SIG’s purpose, guiding principles, and planned activities, as well as how members can engage, contribute, and help shape its direction. The session also creates space for dialogue, questions, and early community building, establishing a shared understanding of how the SIG will support thoughtful, responsible leadership as AI continues to reshape communication practice.   Learning Outcomes: By the end of this session, participants will be able to: 1. Understand the purpose and scope of the IABC AI Leadership and Communication SIG. 2.  Identify how the SIG frames AI as a leadership and communication challenge, grounded in ethics and professional responsibility. 3.  Recognise the role IABC members can play in shaping responsible and ethical approaches to AI within the profession. 4.  Explore opportunities to participate in and contribute to the SIG’s planned activities and discussions. 5.  Connect with fellow IABC members interested in leadership-led, ethical perspectives on AI and communication. Speaker: Silvia Cambié and Neville Hobson Silvia Cambié has a background in technology, corporate communication and business journalism. As a former IBMer, she cares deeply about the dignity of work in the age of AI. A published author, she used to serve on IABC’s International Executive Board and as Chair of the EMEA region. Neville has served IABC in multiple volunteer leadership roles since he first joined in 1989. He has held senior roles at organisations including IBM, the Internet Society, and Scala Business Solutions, and co-founded pioneering digital ventures that helped shape social media’s early growth. He keeps a close eye on the evolution of digital communication and remains actively engaged in podcasting, blogging, and industry discussions. But his approach has changed: today, he prioritises work that aligns with his values and interests, not just professional demands.   Live Sessions:  The one-hour session took place at 11:00 AM CT on 11 February 2026.  Read more

Artificial intelligence is reshaping how organisations operate and communicate – faster, broader, and with growing autonomy. But as AI becomes embedded in everyday practice, the impact on human dignity as well as ethical questions can no longer be treated as secondary. Designed for senior communication professionals navigating AI adoption, and focused on ethical judgement not technical instruction, this webinar explores the challenges and responsibilities communicators face when introducing AI, from transparency and trust to stakeholder accountability and human oversight. Drawing on real-world examples and practical experience, the session will help participants think critically about where ethical judgement and human governance sit in an AI-enabled communication environment – and why communicators must play a leading role. This session focuses on the leadership and ethical responsibilities of communicators in an AI-enabled environment, rather than the technology itself. 1. Identify the ethical responsibilities communicators hold when AI is introduced into organisations and communication – regardless of who owns the technology. 2. Discuss how AI adoption changes expectations of leadership, transparency, and users’ trust in communication functions. 3. Evaluate how ethical judgement, accountability, and decision-making must remain human-led in AI-enabled communication environments. 4. Apply ethical leadership principles to real communication scenarios involving AI-supported content, analysis, or decision-making. 5. Recognise the strategic role communicators play in advising senior execs and guiding responsible AI use across organisations, teams, and stakeholders. Read more

Artificial intelligence is shaking things up in today’s modern workplace. Nowhere is this more apparent than how it is impacting communications Join internal communications veteran and expert, Carolyn Clark, for an informational and engaging webinar on how to harness AI for comms, responsibly and ethically. You’ll discover how AI is reshaping internal communications, empowering personalized connections and tailoring employee engagement. Delve into the ethical considerations of AI integration and gain actionable strategies for its responsible implementation within your organizational processes. By joining this session, you'll learn these 3 takeaways: • Techniques for leveraging AI to personalize internal connections and enhance employee engagement • Best practices for maintaining transparency, fairness, and privacy when integrating AI into communication strategies • Tips for blending AI into internal communications ethically and effectively, positioning your organization for future success Read more

Artificial intelligence is a massive opportunity for communication professionals and public relations practitioners. In fact, one could say that social and digital media to date have been a warm-up to the upcoming Age of AI and its related technologies of augmented and virtual reality. In this talk, Alex Sévigny, will demystify artificial intelligence and demonstrate how AI is a generational opportunity for communication. Dr. Alex Sévigny, APR, is a professor of communications management at McMaster University. His book on artificial intelligence and its impact on the practice, co-authored with Martin Waxman, will be released in 2024. Read more

In the communication profession today, few topics are more critical than Crisis Communications and AI. Enjoy our two most popular Master Classes of 2023 on demand to increase your understanding of these salient topics. This powerhouse of a recordings bundle gives you take-home strategies to keep you an efficient, agile communication professional. Included in this bundle: Crisis Communications Master Class recording ($390 value) AI for Communication Professionals Master Class recording ($525 value) How to Write Better with AI webinar recording Embracing Tech of the Future, Using a Timeless Tool of the Past webinar recording Article: Communicating With Compassion in Time of Crisis by Katharine Manning Article: 7 Ways To Unlock the Power of ChatGPT by Matt Russell Article: Disinformation and Deepfakes Fuel Growing Mistrust by Joanne Henry, SCM Read more

Are you looking for opportunities to better use your data to stay strategic and become more effective with technology? Consider taking advantage of this highly practical bundle that includes step-by-step approaches to transforming your organization and communication practices. Included in this bundle: Data-Driven Decision Making Master Class recording ($525 value) AI for Communication Professionals Master Class recording ($525 value) Article: 4 AI Trends Transforming Communities by Martin Waxman, MCM, APR PodCatalyst Episode: Alex Sevigny on Why Communicators Should Be at the Forefront of the AI Revolution PodCatalyst Episode: Jared Curtis on the Power of Human-AI Collaboration in Content Generation Read more