IABC Webinar - Strategic Podcasting for Communication Professional: Building Relationships, Authority, and Value with Podcasting

PR and communications professionals spend countless hours pitching executives, clients, and subject matter experts to appear on other people's podcasts. But what if you created the opportunity to host those conversations yourself?

In this actionable session, Greg Wasserman will show how an intentional, interview-based podcast can help build relationships with prospective clients, existing customers, analysts, partners, executives, and industry leaders while creating valuable content for channels across the organization.

Learn how to think beyond downloads and use podcasting to create access, build trust and authority, strengthen relationships, and turn one conversation into content and opportunities that continue long after the episode is published.