IABC Consultants SIG: Everyone wants to be sold to, with Ron Ben-Joseph

Everyone wants to be sold to, with Ron Ben-Joseph 

Thursday 28 May 2026 | Noon Eastern | Virtual

Conventional wisdom says no one wants to be sold to. Ron Ben-Joseph respectfully disagrees. People eagerly welcome solutions that address their specific needs—they just don’t want to feel like generic targets. This session flips the script on sales, transforming it from a pushy monologue into a collaborative discovery process.

Ron is the founder of Artful Speaking™ and Artful Sales™, blending 25+ years of performance, teaching, and sales coaching to help mission-driven professionals sell with story-centred integrity. He has worked with hundreds of entrepreneurs and organizations, including Adobe, Medtronic, and 1871 Chicago, and has taught at Northwestern, DePaul, and Front Range Community College.

In this session, you’ll learn how to:​

• Develop deep listening skills to understand your prospects’ actual challenges.
• Ask insightful questions that help clients articulate needs they may not fully recognize.
• Craft compelling narratives that connect your solutions to your clients’ aspirations.
• Position yourself as a trusted advisor who genuinely understands their situation.

You’ll leave equipped with practical techniques to uncover what clients truly want and demonstrate how your work helps them achieve their goals. When selling becomes about the client’s journey, people don’t just tolerate it; they embrace it.

FREE for IABC members. Register via your member portal.

About IABC's Consultants SIG

The IABC Consultants shared interest group provides a space for communication consultants to develop business connections, exchange ideas with their peers, and advance their careers through collaborative learning. We serve as a trusted resource where members can find real-time support, thoughtful conversations and valuable partnerships that enhance the services they deliver to clients.