IABC Consultants SIG: The sales tool for people who hate selling, with Dominique Blain

The sales tool for people who hate selling, with Dominique Blain 

Thursday 30 April 2026 | Noon Eastern | Virtual

Communications consultants are often the cobbler's children: brilliant at telling others’ stories, yet stuck when it comes to their own. But no more! Let’s explore how you can get your story to shine.

Dominique Blain, founder of boutique communications agency Bien dit and co-lead of IABC’s Consultants SIG, will show you how she manages to present the full scope of what she does and who can vouch for her without feeling the ‘ick’ of sales. It’s an approach that has got her hired multiple times, and led one prospect to ask, “Forget why I scheduled this; can you build a deck like this for us?”

In this session, Dominique walks us through that deck — the content, the philosophy, and how it launches fruitful conversations — offering an immersive experience that shows: ​

• How to establish credibility and range before a prospect has described their problem, preventing the pigeonhole effect from day one.
• How to plant seeds for work that may take months to close.
• How to build clarity on what you do well and what you actually want to do.
• How to reframe your relationship with selling: less performance, more conversation.

Note that this is not a methodology workshop. Dominique will share her own presentation and her own process as a starting point for reflection and discussion.

FREE for IABC members. Register via your member portal.

About IABC's Consultants SIG

The IABC Consultants shared interest group provides a space for communication consultants to develop business connections, exchange ideas with their peers, and advance their careers through collaborative learning. We serve as a trusted resource where members can find real-time support, thoughtful conversations and valuable partnerships that enhance the services they deliver to clients.