Description
LinkedIn in 2026 is just a "professional social network", it is a power business grow engine. And this engine has evolved; it is no longer about posting more content.
It’s about strategic visibility, intentional positioning, and engineered influence.
In this live, interactive 3-hour online workshop, you will learn how to build a powerful, opportunity-driven personal brand on LinkedIn, one that attracts the right people, starts meaningful conversations, and converts visibility into real business outcomes.
Designed specifically for professional communicators, consultants, founders, coaches, and business leaders, this workshop goes beyond theory. You’ll work live on your own LinkedIn presence, guided step-by-step through the exact frameworks used to help thousands of professionals generate opportunities consistently, without chasing clients or relying on hacks.
This session reflects how LinkedIn really works in 2026, using the updated 360Brew model and a proven influence-to-income approach.
This is a practical workshop: Attendees will have the chance to work on hands-on exercises to build their UVP, optimise their LinkedIn profiles, analyse the best content formats, and understand conversion tactics.
LinkedIn rewards clarity, consistency, and credibility, not noise.
If you want LinkedIn to start working for you in 2026 instead of feeling like a content treadmill, this workshop will give you the structure and mindset to do exactly that.
Learning outcomes:
o Understanding the new LinkedIn model, 360Brew
o Building a magnetic LinkedIn profile that attracts the right audience
o Building a high-level content strategy that positions you as a subject matter expert.
o Developing your engagement strategy to turn content into conversations and conversions.
Certificate
By completing/passing this course, you will attain the certificate IABC Advance Completion Certificate
Learning credits
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