Introducing the IABC AI Leadership and Communication SIG

The IABC AI Leadership and Communication SIG has been created to support communicators navigating the leadership, ethical, and organisational implications of artificial intelligence – rather than the technology itself.

This introductory webinar, designed exclusively for IABC members, enables the SIG founders, Neville Hobson and Silvia Cambié, to share why they formed the SIG, what it stands for, and how it approaches AI through a leadership and communication lens. Participants will learn about the SIG’s purpose, guiding principles, and planned activities, as well as how members can engage, contribute, and help shape its direction.

The session also creates space for dialogue, questions, and early community building, establishing a shared understanding of how the SIG will support thoughtful, responsible leadership as AI continues to reshape communication practice.

Learning Outcomes:

By the end of this session, participants will be able to:

1. Understand the purpose and scope of the IABC AI Leadership and Communication SIG.

2.  Identify how the SIG frames AI as a leadership and communication challenge, grounded in ethics and professional responsibility.

3.  Recognise the role IABC members can play in shaping responsible and ethical approaches to AI within the profession.

4.  Explore opportunities to participate in and contribute to the SIG’s planned activities and discussions.

5.  Connect with fellow IABC members interested in leadership-led, ethical perspectives on AI and communication.

Speaker: Silvia Cambié and Neville Hobson

Silvia Cambié has a background in technology, corporate communication and business journalism. As a former IBMer, she cares deeply about the dignity of work in the age of AI. A published author, she used to serve on IABC’s International Executive Board and as Chair of the EMEA region.

Neville has served IABC in multiple volunteer leadership roles since he first joined in 1989. He has held senior roles at organisations including IBM, the Internet Society, and Scala Business Solutions, and co-founded pioneering digital ventures that helped shape social media’s early growth. He keeps a close eye on the evolution of digital communication and remains actively engaged in podcasting, blogging, and industry discussions. But his approach has changed: today, he prioritises work that aligns with his values and interests, not just professional demands.

Live Sessions: 

The live one-hour session will take place at 11:00 AM CT on 11 February 2026.