IABC Master Class: When Change Management Fails: Rebuilding Trust and Reputation when a Major Change Project Becomes a Crisis

When change initiatives fail, it is often due to poor communication strategy and tactics. 

In this new IABC Master Class, understand why major change initiatives may fail and how employee trust is eroded during poorly managed transitions.​ Explore how open, honest, and consistent organizational messaging rebuilds credibility and stabilizes teams.​ Use proven methodologies and structured communication plans to lead recovery and minimize future risk.​  Discuss techniques to rebuild trust through consistent leadership behavior, clear corrective actions, and frequent employee engagement.​ Learn practical steps for repairing organizational image and stakeholder confidence, including supportive internal and external communication and visible improvements in management processes.​

Key Learning Objectives

• Identify factors that turn change initiatives into crises, including communication missteps and lack of leadership alignment.​
• Develop communication plans that acknowledge failure, explain corrective actions, and signal a commitment to returning stability and reliability to the organization.​
• Restore trust by strengthening feedback mechanisms, listening to affected employees, and maintaining long-term, honest dialogue.​
• Implement brand and reputation recovery strategies that build confidence among internal teams and external stakeholders.​
• Apply case studies and roleplays simulating high-stake situations to give participants actionable frameworks and talking points that can be adapted to their real-world contexts.​