Content
1 module
Rating
Course length
60 mins
Instructor
Sydney Janecke TEST
Price
$29 - 79
Description
World Conference 2023 Spotlight Session
Duo, a sassy and fiercely loyal owl, has landed countless viral TikToks by riffing off of trending audio clips. Whether it’s fan-girling over Dua Lipa or getting in trouble with Legal, Duo has stolen the hearts of gen-Z and #brandtok. Hear from the brains behind language-learning platform Duolingo’s TikTok account, Zaria Parvez about the entertainment-first account. We'll take a peek into how Duolingo implemented a test-and-learn approach, empowered Gen-Z talent to take the reigns, and flipped the script on traditional marketing.
Certificate
By completing/passing this course, you will attain the certificate IABC Advance Completion Certificate
Learning credits
CEU
1.0
1.
Keep It Simple Stupid: Duolingo’s Guide to Calculated Risk on Social
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Great presentation by speaker. It would have been better if viewers could see the screen....the clips didnt make sense without the visuals.
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