Data-Driven Decision Making Master Class

Becoming data-driven is the buzzword of internal communicators but here’s the thing: we know that we SHOULD be doing it but we don’t know how to go about it. Your company data is probably scattered around the organization in siloes and is used subjectively and analyzed retroactively. How can you know if your communications are being consumed, understood or connecting with employees in any meaningful way? You can probably measure output, but are you measuring impact?

This three-part Masterclass series is designed to give the step-by-step approach to creating a data driven organization, oriented to make operative, strategic, and tactical decisions based on analytics (rather than opinion or gut instinct), and ultimately, tie business decisions and actions to analytical insights. The series is grounded in real life experience – showcasing practical implementation success stories (and some not so successful!) and demonstrating business cases and a long-term rollout process to guide you along your data & measurement journey!

Presenters: 

• Joanne Frankel, Head of Internal Communications, Amdocs
• Reut Einav, Head of Data, Amdocs