Crisis Communications Master Class

Presented by: Clare Gleghorn, CEO, Bastion Reputation

Crisis communications and reputation management is never a simple game of checkers. It’s a strategic and sometimes drawn-out game of chess. There are some very basic rules that you must abide by to survive a crisis or major reputational issue. But beyond that, being able to advise and counsel anxious business leaders during one of the most stressful times in their lives requires strategic nous, agility, the right temperament, and creative flair.

The following proposed three-part training webinar has been commissioned by IABC Global Learning. It is designed for communications professionals wanting to increase their knowledge, skills, and understanding of crisis communications and reputation management.

Each module of the three-part series is designed to build on the foundations of the last, building not only a broad understanding of the skills, techniques, processes, and best practices in crisis communications leadership and support, but also building a deeper strategic toolkit from which to draw when called up to support crisis or major issue.

It is grounded in contemporary crisis communications practice and embeds digital technology and communications considerations.