Instructor: Mary Ann McCauley, ABC, IABC Fellow

Course Description: Creating a Dynamic Plan presents a strategic  communication planning model will allow you to achieve a consistent, higher level of excellence in your day-to-day communication tasks. For those of you with some experience in planning, this course will serve as a refresher and likely will present a new approach or two to your strategic process. If you have little experience in strategic planning, this course will offer a practical strategic planning process and model. It will be your tool to staying on track.

IABC Academy Category: Communication Strategy and Engagement

Category Description: A communication professional identifies and communicates with employees, customers, shareholders, regulators, government agencies and other groups with an interest in the organization’s activities. All these groups have the potential to change the organization’s results. The communication professional fosters and nourishes relationships with them that will support the organization’s mission and goals and uses dialogue to tell the organization’s story and garner support.

Presenter bio: Mary Ann McCauley is an ABC, IABC Fellow, and is president and principal of Catalyst Communications, located in Reno. Mary Ann provides strategic communication counsel to broad spectrum of businesses and nonprofits. She works closely with senior management to develop and implement strategic corporate communication and marketing plans. Prior to founding her consultancy in 1987, Mary Ann held several management positions in large corporations including First Union Bancorporation, Hallmark Cards, Inc. and United Technologies Communications Company. She served on local, regional and international boards of the International Association of Business Communicators. Currently, she serves on the board of the Northern Nevada Literacy Council and on the Council as membership chair for the American Association of University Women (AAUW) Reno branch.