Content
6 modules
Rating
Course Length
6 hours
Instructor
Erin Hlavacek
Price
$0 - 119
Description
Communication lives at the intersection of culture and brand. What you say and how you say it matter just as much as who you say it to and how they perceive it. Finding a synergy between communicating facts, aligning your brand with your messaging, and giving a voice to everyone in your audience is difficult. This package will arm you with the tools you need to take action including case studies that will empower you to powerfully and purposefully champion your brand and culture.
Session Inclusions:
- Shh…The values economy is here
- How to Bring the Power of Agility to your Brand Positioning
- How an editorial heart and an entrepreneurial soul can drive reach, relevance and revenue for your brand
- Shifting Towards Together: Creating Innovative & Inclusive Company Cultures
- People, Purpose, and PR.: Building Brands from the Inside Out
- Futureproofing Your Organization in an Evolving World
Sessions appear in the order listed above but learners are encouraged to view sessions in their preferred sequence.
Certificate
By completing/passing this course, you will attain the certificate IABC Advance Completion Certificate
Learning Credits
CEU
6.0
1.
Shh…The values economy is here
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2.
How to Bring the Power of Agility to your Brand Positioning
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3.
Creating a Content Marketing System that Serves Your Community and Your Brand
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4.
Shifting Towards Together: Creating Innovative & Inclusive Company Cultures
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5.
People, Purpose, and PR.: Building Brands from the Inside Out
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6.
Futureproofing Your Organization in an Evolving World
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