Your Mandate Matters

Speaker: Karen Johnston, Director of Communications, IC Thrive

While one might assume that the presence of a designated internal communicator implies a mandate, the harsh truth is that without an explicit mandate, internal communications professionals can have a hard time taking a strategic seat.  There’s no rule for what a mandate looks like – different organizations can have wildly different expectations and goals, thus wildly divergent mandates. Regardless of the structure, setting out a mandate for the get-go will inform your function and relationship with the leadership team. Instead of getting caught in the crosshairs of countless side projects, you will be able to move forward towards the bigger picture.  When we talking about it being our time, we are referring to not only having the confidence to step up in the role and deliver on what is expected, but actively, creatively and strategically help set the agenda. It's about time we shine!