Live Streaming: Communicating in Real Time Across Multiple Channels

Speaker: Shel Holtz, Director, Internal Communications, Webcor

The hottest communication technology trend is live streaming. It is easier than ever to broadcast live simultaneously to multiple channels, including Facebook, LinkedIn, and YouTube.  While the World Wide Web introduced the ability to make on-demand content available to a vast audience, there are huge benefits to live streaming. While most web content is passive, live streams are two-way and interactive. It also delivers a sense of excitement recorded video cannot. And, of course, live streams can be recorded and archived for those who were not able to watch in real-time.  The tools for live streaming are getting easier to use, whether you want to install software or use a Software as a Service (SaaS) utility like the one IABC uses for its monthly Circle of Fellows broadcast.   As a bonus, the session will also cover live-streaming audio, like the red-hot app, Clubhouse.