It's About Design: The New Approach for a New Normal

Speaker: Brie Thorsteinson-Ogle, Principal, Skipti Strategic Consulting

Communicators are at the forefront of disruption as sense-makers, bridge-builders and early-adopters, so isn’t it about time we tested a new, future-forward approach to strategic problem solving? Our ability to transform effectively to the “new normal” may depend on it. Design Thinking (DT) is a relatively new framework that bridges the divide between creativity and logic-giving teams a clear path to shift from today’s problem solvers to tomorrow’s problem finders in even the most disruptive environment.   This session introduces a communications-focused DT approach before breaking out into small, moderated groups for a DT problem-solving simulation using real-world challenges of participants. Engagement activities like polling, chats, individual callouts and the use of platform features will happen every 2-3 minutes. Participants leave with a digital toolkit featuring a step-by-step guide to DT for communications, DT resources, and the confidence and knowledge that comes from creating quick but effective solutions the DT way.