Leading with our Values AI and Internet of Behavior

Speakers: Joanne B. Henry, President, PR for Good and Donna Itzoe, Senior Vice President of Communications and Marketing, Global

The Internet of Behaviors (IoB) is the holy grail for communicators like us – those who care about what our audience does, not what they say they are going to do. Suddenly, all the tools to track behavior from REM sleep to eating habits, eco-buying , employee health habits and supplier relationships are in the palm of our hands. How could we NOT use this wealth of information to recruit and retain employees and to create AI driven products and services that improve our bottom line – if not the world!?
If your organization is using or considering  IoB and AI tools as part of your communications work, it’s time to examine your initiatives through a values lens. For example, an organization’s core values of  transparency, technology innovation, equity or creating a culture of respect for the individual could each translate to a  different approaches to the use of IoB and AI driven tools.
This session takes research from one of the leading trends researched by the IABC Trends Watch Task Force and examines our roles as communicators in working with these new capabilities.  Task force chair Joanne Henry, SCMP, and Trend Task Force member Donna Itzoe will host a short panel discussion to keep you thinking long after the conference ends.