Making Meaningful Change - Improving the Representation of Women and Girls in Sport in New Zealand

Speakers: Ngaire Crawford, Insights Director, Australia and New Zealand, Isentia and Philip Clark, Strategic Communications Manager, Sport New Zealand

It's about time that the fair representation of women was a discussion no one needs to have. But we know that women are still underrepresented in a range of sectors, especially sport. The New Zealand government committed to improving the value and visibility of women in sport through a major strategy released released in 2018, this includes a major study into the way women are represented in sports media.   In this session Sport New Zealand and research partner Isentia talk through key elements of the strategy, and the research and evaluation designed to change current media behaviour, and what we've learned in the first 2 years of this work. This communications journey deals with strategy, influence, stakeholder management, using clear evidence and evaluation, and trying to make meaningful change with a particularly tricky audience - media!